a stduy on consumer buying behaviour.docx

7/21/2019 A STDUY ON CONSUMER BUYING BEHAVIOUR.docx

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[Type the document title]

EXECUTIVE SUMMERY

The project entitled A STUDY ON CONSUMER BUYING BEHAVIOUR TOARDS

RESIDENTIA! "RO"ERTIES IN MUMBAI CITY# i$ %n inte&r%l $tep 'or the %$$e$$(ent)

de*elop(ent %nd +etter(ent o' thi$ $,$te(- The pro$pect incorpor%te$ the %n%l,$i$ o' the

per'or(%nce o' DREAMS INDIA "*t- !td- %nd into opport.nitie$ o' incre%$in& the (%r/et

$h%re in M.(+%i- The entire proce$$ h%d to +e in %n or&%ni$ed (%nner in order to deli*er

(e%nin&'.l re$.lt 'or the p.rpo$e o' deci$ion (%/in&- The pro$pect report 0%$ th%t (%r/et

re$e%rch 0ith $.r*e,$ %nd o+$er*%tion$ %$ it$ (%jor ph%$e$ 0ith the o+jecti*e o' &%therin& o'

%ll i(port%nt in'or(%tion (%teri%l 'or $tren&thenin& the po$ition o' re$identi%l ho(e$ in

M.(+%i-

1The con$tr.ction $ector) there'ore) h%$ to &e%r .p '.ll, to t%/e on the e*er2incre%$in&

ch%llen&e-1

Thi$ $t.d, 0%$ +%$ic%ll, concern 0ith con$.(er +.,in& +eh%*io.r to0%rd$ Re$identi%lpropertie$ in M.(+%i cit, 0ith re'erence to Deepj,oti Gro.p- The +%$ic o+jecti*e +ehind

c%rr,in& thi$ $t.d, 0%$ to $t.d, the propert, p.rch%$in& +eh%*io.r i-e- 3Re$identi%l4 o'

di''erent t,pe$ o' c.$to(er in di''erent %re% in M.(+%i cit,) to $t.d, the *%rio.$ '%ctor$

%''ectin& the c.$to(er2+.,in& +eh%*io.r e$peci%ll, in c%$e o' re$identi%l propertie$ %nd to

$e%rch o.t ne0 pro$pect$ 'or DREAMS "*t- !td-

A'ter co(pletin& thi$ $t.d, it 0%$ 'o.nd th%t (%5i(.( re$pondent$ %re h%*in& the re$idence

on rent) it 0%$ %l$o 'o.nd th%t price 6 loc%tion i$ (%jor '%ctor 0hich %re con$ider +, the

c.$to(er %t the ti(e o' p.rch%$in& the re$identi%l propert,- The 7%(enitie$8) 79.%lit,8 6

7'%cilitie$8 %re (o$t con$ider%+le p%r%(eter$ %t the ti(e o' $electin& re$identi%l propert,- It

0%$ 'o.nd th%t de(%nd o' the :BH; 'l%t$ 6 ro0 ho.$e$ 0ere (ore to co(p%rin& other t,pe$

o' re$identi%l propertie$- It 0%$ %l$o 'o.nd th%t A'ter p.rch%$in& the propertie$ c.$to(er$

&oin& to con$tr.ction or +.,+%c/ p%,(ent$ 0ith &re%t %ppreci%tion thi$ deci$ion c%n

c.$to(er$ h%nd thro.&h thi$ $t.d, I 0o.ld reco((end Deepj,oti Gro.p$ th%t the, $ho.ld

&i*e +e$t opport.nit, to econo(ic 0e%/er $ection) lo0er) (iddle %$ 0ell %$ hi&her inco(e

&ro.p o' c.$to(er$ to p.rch%$e their propert,- The, tr, to incre%$e the pro(otion%l %cti*itie$

li/e %d*erti$e(ent$ in ne0$p%per 6 r%dio$ etc- $o +, %ttr%ctin& the (%5i(.( no- o'

c.$to(er$) %nd %l$o %cti*el, p%rticip%te %nd or&%ni


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2.1 OBJECTIVES

: To $t.d, the *%rio.$ '%ctor$ %''ectin& the con$.(er2+.,in& +eh%*io.r e$peci%ll, in c%$e o'

Re$identi%l propertie$-

= To 'ind the e5pect%tion$ 6 need$ o' c.$to(er$ 'ro( Deepj,oti Gro.p$-

> To 'ind the opinion o' the c.$to(er$ 0ith re&%rd to *%rio.$ $che(e$ %*%il%+le or $che(e$

o''ered +, Deepj,oti Gro.p$-

? To 'ind o.t the period in 0hich the c.$to(er$ %re (ore 0illin& to p.rch%$e propertie$-

@ To /no0 the p%,(ent (ode o' the p.rch%$e o' the propert,-

2.2 SCOPE

Thi$ $t.d, 0ill +e +ene'ici%l to Deepj,oti Gro.p$ to /no0 %+o.t c.$to(er$ +.,in& +eh%*io.r

to0%rd$ Re$identi%l propertie$ in Roh% cit,-

The co(p%n, c%n co(e to /no0 *%rio.$ '%ctor$ %''ectin& the c.$to(er$8 propertie$ +.,in&

+eh%*io.r-

Co(p%n, co(e$ to /no0 %+o.t c.$to(er$ e5pect%tion$ 6 need 'or '.t.re propertie$

p.rch%$e$- The $%(ple $i


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2.4 NEED & SIGNIFICANCE

The $t.d, cond.cted i$ M.(+%i cit, re'lect$ the (%r/et po$ition o' Deepj,oti Gro.p$

Re$identi%l "ropertie$- It &i*e$ .$ the det%il$ o' *%rio.$ '%ctor$ o' +.,in& +eh%*io.r o'

c.$to(er$- The $t.d, en%+le$ the co(p%n, to prep%re (%r/etin& $tr%te&, %nd pl%n

%ccordin&l,) $o %$ to c%pt.re % &re%ter (%r/et $h%re 6 the $er*ice$ pro*ided +, the co(p%n,-

It 'ore$i&ht the '.t.re re9.ire(ent o' the (%r/et %nd th.$ help$ the (%n.'%ct.rer to '%ce the

'.t.re co(pletion in % '.ll, prep%red 0%,- Th.$ it help$ the co(p%n, to h%*e % &ood +r%nd

i(%&e %nd $teppin& to0%rd $.cce$$-

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> COMPANY PROFILE

HISTRY

Deepj,oti Gro.p) i$ one o' the M%h%r%$htr%8$ 3Indi%4 +i&&e$t Bio '.el 6 Re%l $t%te

Or&%ni


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to DEE"YOTI REA! ESTATE AND MAR;ETING SERVICES 3INDIA4 "VT-

!TD-

MISION

To pro*ide o.r c.$to(er$ one o' the +%$ic need$ i-e- ho(e in *er, $i(ple 6 lo0e$t

in$t%l(ent$ $o e*er,one c%n t%/e +ene'it %nd %l$o the hi&he$t le*el o' 9.%lit, con$tr.ction

$er*ice$ 0ith inno*%ti*e propert, %t '%ir %nd (%r/et co(petiti*e price$-

VISION

: e %re dedic%ted to help c.$to(er$ thri*e in % ch%n&in& 0orld-

= The 0orld 0e li*e in %nd the 0%, 0e co((.nic%te %re ch%n&in&) %nd 0e +elie*e

in pro&re$$) &ro0th %nd po$$i+ilit,-> e 0%nt to help %ll o.r c.$to(er$ (%/e their li*e$ %nd +.$ine$$ +etter) 0ith

$er*ice$ th%t %re t%ilored to their need$-? Thi$ (e%n$ &ettin& clo$er to c.$to(er$) .nder$t%ndin& their li'e$t,le$ %nd their

+.$ine$$e$) %nd e$t%+li$hin& lon& ter( rel%tion$hip$ 0ith the(-@ e %re p%$$ion%te %+o.t c.$to(er$ %nd %re 0or/in& to (eet the need$ the, h%*e

tod%, %nd inno*%tin& to (eet the need$ the, 0ill h%*e to(orro0-

WHY DEEPJYOTI?

Deepj,oti *er, 0ell .nder$t%nd$ the need o' indi*id.%l$- O.r technic%l 6 (%r/etin& te%(

/eep contin.o.$ 0%tch on recent ch%n&e$ 6 %d*%nce$ in the 'ield o' re%l e$t%te- 'indin&

$.it%+le propert, (%tch o' It en%+le$ Deepj,oti in 'indin& $.it%+le propert, (%tch o'

indi*id.%l8$ choice %nd o''erin& +e$t %d*ice 'or hi&h ret.rn$ on in*e$t(ent$ (%de in

propertie$- Irre$pecti*e o' +.$ine$$ de%l 0hether it i$ (%teri%li


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WHY INVEST IN LAND REAL ESTATE?

An$0er i$ $i(ple F it i$ tod%,8$ $econd ho.$e +.t to(orro08$ 'i5ed depo$it- Ho0 Merrill

!,nch h%$ 'orec%$ted th%t the Indi%n re%lt, $ector 0ill &ro0 'ro( := +illion in =@ to

+illion +, =:@# CNNMone,-co( = M%r/et Report- Indi% i$ incre%$in&l, %ttr%ctin& the

0orld8$ intere$t %$ % re$.lt o' the co.ntr,8$ i(pre$$i*e econo(ic per'or(%nce) +ro.&ht %+o.t

+, the li+er%li


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O.r %d(ini$tr%ti*e 6 (%r/etin& te%( h%*e % 0ide r%n&e o' l%nd propert, %nd in*e$t(ent

e5perience- Deepj,oti pro*ide$ pro$pecti*e p.rch%$er$ %nd the re%l e$t%te 'r%ternit, +et

&.id%nce in ,ieldin& (%5i(.( +ene'it$ in tr%din& thro.&h it$ e5perienced) e5pert)

enth.$i%$tic %nd d,n%(ic te%(- On the +%c/&ro.nd o' ,e%r$8 e5perience) o.r (%r/etin& te%(

%nd "roject Con$.lt%nt h%*e +een in$tr.(ent%l in de*elopin& To0n$hip project$ $.cce$$'.ll,-O.r te%( +elie*e in $er*ice 'ir$t %ttit.de# %nd the (o$t i(port%nt per$on in the Deepj,oti

Gro.p i$ the C.$to(er#- e 0or/ 0ith ,o. %$ % te%( to (%/e ,o.r ne0 ho(e K propert,

e*er,thin& ,o. 0h%t to +e- And) %$ ,o.r te%() 0e +elie*e in (%int%inin& co((.nic%tion)

in'or(in& ,o. %nd /eepin& in*ol*ed in the proce$$ o' +.ildin& ,o.r ne0 l%nd propert, Kho(e

e*er, $tep o' the 0%,-

BUSINESS ACTIVITIES

"roc.re(ent o' 0%$te l%nd) %&ric.lt.r%l l%nd in pri(e loc%tion$ 0ithin : /($ loc%tion$%ro.nd M.(+%i- E$t%+li$hin& Me&% K Mini To0n$hip in .pco(in& citie$- E5tendin&

Technic%l 6 "roced.r%l S.pport to indi*id.%l$) corpor%te 'ir($ etc- in de%lin& 0ith 'ro(proc.re(ent o' l%nd to de*elop(ent o' re$identi%l colonie$ K co((erci%l centre$- Sellin& 6

p.rch%$in& o' l%ndKpropertie$) '%r( ho.$e$ etc- thro.&h Deepj,oti !%nd B%n/# pro*idin&

orld Cl%$$ +e$t 9.%lit, 6 co$t e''ecti*e con$tr.ction $er*ice$ to the c.$to(er$-

OUR BELIEFS

:- e do) 0h%t 0e $%,-=- e 0ill do it F 'or the price 0e $%id->- e %re pro2%cti*e %nd e%$, to do +.$ine$$ 0ith) 0e c%re-

Belie' in %cti*el, contri+.tin& to the $oci%l %nd econo(ic de*elop(ent o' the co((.nitie$-

OUR FOCUS AREA

e %re in +.$ine$$ o' +.,in&) $ellin& %&ric.lt.re %nd non %&ric.lt.re l%nd $ince l%$t (%n,

,e%r$ 'or o.r$el*e$ %nd o.r *%l.ed c.$to(er$- O.r (%in 'oc.$ i$ pri(%ril, '.l'illin& the

dre%( o' indi*id.%l h%*in& Second Ho(e K ee/ end B.n&%lo0$# in the *icinit, or 0ithin

: /ilo(etre loc%tion o' M.(+%i Cit,- In*e$t(ent$ point o' *ie0 0e de'ine pri(e l%nd

Kpropo$ed NA l%nd th%t 0o.ld 'etch +e$t (onet%r, ret.rn 'or the indi*id.%l in*e$tor- Meetin&

c.$to(er$ need i$ o.r top priorit, %nd there i$ no co(pro(i$e on co((it(ent$ (%de to o.r

c.$to(er$-

A%#* S-#$5

Deepj,oti &ro.p$$tri*e h%rd %nd %re co((itted to pro*ide %ll $.ch t,pe o' $er*ice$ rel%ted to

pre 6 po$t +oo/in& %cti*itie$ in order to enh%nce c.$to(er $%ti$'%ction- e %$$i$t %ll the

e$tee(ed c.$to(er$ to %*%il lo%n) help the( in %ll t,pe o' Corre$pondence$ re9.ired %n

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en$.re the( to h%ndo*er ti(el, po$$e$$ion- It i$ o.r ende%*o.r to $ort o.t %ll the

co(pl%int$ K9.erie$ +e'ore %nd %'ter $%le$to %chie*e (%5i(.( c.$to(er $%ti$'%ction-

F+!-!(+- A$$+$%-!(#5

ICICI B%n/

A5i$ B%n/

ABOUT US

elco(e to Deepj,oti Gro.p) one o' the M%h%r%$htr%8$ 3Indi%4 +i&&e$t Bio '.el 6

Re%l $t%te Or&%ni


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Page .


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4. THEORETICAL BAC7GROUND OF BUYING BEHAVIORS

D#+!+%+'!5

B.,in& Beh%*io.r i$) The deci$ion proce$$e$ %nd %ct$ o' people in*ol*ed in +.,in&

%nd .$in& prod.ct$-#

Con$.(er +eh%*io.r c%n +e loo/ed .pon %$ % $t.d, o' ho0 indi*id.%l$ (%/e deci$ion$ on

ho0 to $pend their %*%il%+le re$o.rce$ li/e ti(e) (one, %nd e''ort on *%rio.$ con$.(ption2

rel%ted ite($- H.(%n +ein&$ %re &re%tl, in'l.enced in their +.,in& %ction$ +, *%rio.$ '%ctor$

li/e opinion$ o' other$) (%r/etin& $ti(.li li/e prod.ct) %d*erti$in&) p%c/%&in& %nd prod.ct

%ppe%r%nce- To .nder$t%nd +.,in& +eh%*io.r o' con$.(er$ one h%$ to 'ind %n$0er$ 'or

9.e$tion$ li/e 0h, do con$.(er$ +., p%rtic.l%r co(p%n, propertie$ Ho0 do the, +.,

the( here do the, +., the$e prod.ct$ Ho0 o'ten do the, +., the( hen do the, +.,

the( h%t '%ctor$ in'l.ence the deci$ion (%/in& proce$$ o' the con$.(er$

The +.,in& proce$$ in*ol*e$ the .$er) in'l.encer) decider) %nd the +.,er- The proce$$

i$ &re%tl, %''ected +, $electi*e in'or(%tion recei*ed +, % Con$.(er- It i$ *er, i(port%nt to

.nder$t%nd 0h%t %nd ho0 (.ch in'or(%tion i$ re9.ired +, the con$.(er to help hi( e*%l.%te

the prod.ct$ %nd $er*ice$- A$ $.ch 'or .nder$t%ndin& 0h, % con$.(er 'in%ll, +.,$ % prod.ct

i$ *er, co(ple5) it i$ nece$$%r, to /no0 the de*elop(ent %re%) 0here +.,er$ pre'erred to

p.rch%$e the propertie$ %nd c.$to(er +.,in& +eh%*io.r to0%rd$ re$identi%l propertie$ inM.(+%i cit,-

I'*%-!(# ' C'!$,#* B#-"+',*

:- E*er incre%$in& inten$it, o' co(petition-

=- More %&&re$$i*e co(petitor$ e(er&in& 0ith &re%ter 're9.enc,-

>- Ch%n&in& +%$e$ o' co(petition-

?- Geo&r%phic $o.rce$ o' co(petition %re +eco(in& 0ider-

@- Niche %tt%c/$ %re +eco(in& 're9.ent-

- "%ce o' inno*%tion i$ r%pid-

- "rice co(petition$ +eco(in& (ore %&&re$$i*e-

- "rod.ct di''erenti%tion i$ declinin&-

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MAR7ETING MIX5

M%r/etin& Mi5 i$ % $et o' controll%+le *%ri%+le$ %nd their le*el$ th%t the 'ir( .$e$ to in'l.ence

the t%r&et (%r/et-

1. P*'/,(%58

hen it co(e$ to re%l e$t%te %$ % prod.ct) (o$t i(port%nt p%r%(eter i$ L.%lit, o'

Con$tr.ction- Th%t (e%n$ 0hich (%teri%l i$ .$ed to (%/e the entire prod.ct re%d, 'or the

c.$to(er- Ne5t co(e$ i$ the De$i&n .$ed d.rin& 'ini$hin& the prod.ct- A$ it8$ % re%l e$t%te %$

in 'or( o' prod.ct Si- De*elop(ent o' con$.(er +eh%*io.r re$e%rch-

?- Shi'tin& 'ro( the (%$$ (%r/etin& concept to indi*id.%l (%r/etin& concept-

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N##/ T' U!/#*$%-!/ C'!$,#* B,+!9 B#-"+',*5

Con$.(er B.,in& Beh%*io.r re'er$ to the +.,in& +eh%*io.r o' the .lti(%te con$.(er- A 'ir(

need$ to %n%l,


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I' not $%ti$'ied 0ith ,o.r choice then ret.rn$ to the $e%rch ph%$e- C%n ,o. thin/ o' %nother

re$t%.r%nt !oo/ in the ,ello0 p%&e$ etc- In'or(%tion 'ro( di''erent $o.rce$ (%, +e tre%ted

di''erentl,- M%r/eter$ tr, to in'l.ence +, 1'r%(in&1 %ltern%ti*e$-

4. P,*(-$# /#(+$+'!;

The con$.(er %ct.%ll, (%/e$ the p.rch%$e deci$ion 0hether to +., or not to +.,- I'

con$.(er decide$ to +., the ho(e or propert,) then the %ddition%l in'or(%tion (.$t +e

re&%rdin& loc%tion) $i


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%nd decidin&- In'or(%tion 'ro( the co(p%nie$ MM 'riend$ %nd rel%ti*e$) $tore per$onnel etc-

Go thro.&h %ll $i5 $t%&e$ o' the +.,in& proce$$-

?- I(p.l$e +.,in&) no con$cio.$ pl%nnin&-

The p.rch%$e o' the $%(e prod.ct doe$ not %l0%,$ elicit the $%(e +.,in&

+eh%*io.r- "rod.ct c%n $hi't 'ro( one c%te&or, to the ne5t- I-e- Goin& o.t 'or dinner 'or one

per$on (%, +e e5ten$i*e deci$ion (%/in& 3'or $o(eone th%t doe$ not &o o.t o'ten %t %ll4) +.t

li(ited deci$ion (%/in& 'or $o(eone el$e- The re%$on 'or the dinner) 0hether it i$ %n

%nni*er$%r, cele+r%tion) or % (e%l 0ith % co.ple o' 'riend$ 0ill %l$o deter(ine the e5tent o'

the deci$ion (%/in&-

C-%#9'*+#$ %-% -#(% %# C'!$,#* B,+!9 D#(+$+'! P*'(#$$

A con$.(er) (%/in& % p.rch%$e deci$ion 0ill +e %''ected +, the 'ollo0in& three '%ctor$P

:- "er$on%l

=- "$,cholo&ic%l

>- Soci%l

The (%r/eter (.$t +e %0%re o' the$e '%ctor$ in order to de*elop %n %ppropri%te MM 'or it$

t%r&et (%r/et-

1. P#*$'!- -(%'*

Uni9.e to % p%rtic.l%r per$on) De(o&r%phic %ctor$ Se5) R%ce) A&e etc- ho in the

'%(il, i$ re$pon$i+le 'or the deci$ion (%/in&- Yo.n& people p.rch%$e thin&$ 'or

di''erent re%$on$ th%n older people-

2- P$(''9+(--(%'*

"$,cholo&ic%l '%ctor$ incl.deP> M'%+"#$

A (oti*e i$ %n intern%l ener&i


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(oti*%te$ their p.rch%$e$-

>P#*(#%+'!

h%t do ,o. $ee "erception i$ the proce$$ o' $electin&) or&%ni A%%+%,/#$88

;no0led&e %nd po$iti*e %nd ne&%ti*e 'eelin&$ %+o.t %n o+ject or %cti*it,2(%,+e

t%n&i+le or int%n&i+le) li*in& or non2 li*in&---Dri*e perception$ Indi*id.%l le%rn$

%ttit.de$ thro.&h e5perience %nd inter%ction 0ith other people- Con$.(er %ttit.de$

to0%rd % 'ir( %nd it$ prod.ct$ &re%tl, in'l.ence the $.cce$$ or '%il.re o' the 'ir($

(%r/etin& $tr%te&,- Attit.de$ %nd %ttit.de ch%n&e %re in'l.enced +, con$.(er8$

per$on%lit, %nd li'e$t,le-Con$.(er$ $creen in'or(%tion th%t con'lict$ 0ith their %ttit.de$- Di$tort in'or(%tion

to (%/e it con$i$tent %nd $electi*el, ret%in in'or(%tion th%t rein'orce$ o.r %ttit.de$-

i-e- +r%nd lo,%lt,- There i$ % di''erence +et0een %ttit.de %nd intention to +., 3%+ilit,to +.,4-

>-S'(+- F-(%'*$

Con$.(er 0%nt$) le%rnin&) (oti*e$ etc- %re in'l.enced +, opinion le%der$) per$on$

'%(il,) re'erence &ro.p$) $oci%l cl%$$ %nd c.lt.re-

> O+!+'! #-/#*$88

Spo/e$people etc- M%r/eter$ tr, to %ttr%ct opinion le%der$ the, %ct.%ll, .$e

$po/e$people to (%r/et their prod.ct$- Mich%el ordon 3Ni/e) McDon%ld$) G%tor%deetc-4 C%n +e ri$/,---Mich%el %c/$on---O Si(p$on---Che*, Ch%$e

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> R##*#!(# G*',$88

Indi*id.%l identi'ie$ 0ith the &ro.p to the e5tent th%t he t%/e$ on (%n, o' the *%l.e$)

%ttit.de$ or +eh%*io.r$ o' the &ro.p (e(+er$- %(ilie$) 'riend$) $ororitie$) ci*ic %nd

pro'e$$ion%l or&%ni


17/41


S.r*e, re$e%rch (ethod i$ techni9.e o' in*e$ti&%tion +, direct o+$er*%tion or +,

$,$te(%tic &%therin& o' d%t% 'ro( pop.l%tion-Ad*%nt%&e$ o' S.r*e, MethodP2:4 In'erence$ +%$ed on '%ct$-=4 "er$on%l Contr%ct$ 0ith re$pondent$-

>4 In$tr.(ent o' $oci%l de*elop(ent-?4 Gre%ter o+jecti*it,-@4 More reli%+ilit, o' the d%t%-

S%(ple $i


18/41


Be$t = =

Tot%l : :

4%13%

20%

35%

2-%

Rate of real estate for future investment

Poo/ Ae/age !ood ette/ et

INTERPRETATION5The %+o*e t%+le $ho0$ th%t the ? poor r%te o' re%l e$t%te 'or '.t.re in*e$t(ent)

0here%$ :> %*er%&e r%te) 0hile = o' &ood r%te 'or re%l e$t%te) 0here%$ (%5i(.(

no- li/e >@ +etter r%te o' re%l e$t%te 'or '.t.re in*e$t(ent %nd = o' re$pond$ the

r%te re%l e$t%te 'or '.t.re in*e$t(ent +ec%.$e it i$ '%$te$t &ro0in& $ector tod%,-

Page 1-


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=.2. T-:# $'0+!9 P-!%' ,*(-$# *#$+/#!%+- *'#*% +! M,:-+.

P-*%+(,-* N'. ' R#$'!/#!%$ ' R#$'!/#!%$Ye$ = =

No = =

Tot%l : :

72%

2-%

P-! %' ,*(-$# *#$+/#!%+- *'#*% +! M,:-+.

(e No

INTERPRETATION5

The %+o*e t%+le $ho0$ th%t = o' the re$pondent$ h%*e pl%n to p.rch%$e re$identi%l propert,in M.(+%i) 0hile = o' the re$pondent$ h%*e pl%n to not p.rch%$e re$identi%l propert, inM.(+%i-

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=.38 T-:# $'0+!9 P*#$#!% %# ' R#$+/#!%+- O0!#*$+.

T# N'. ' R#$'!/#!%$ ' R#$'!/#!%$

O0ner$hip > >On Rent%l ? ?

Other$ :@ :@

Tot%l : :

3,%

4.%

15%

P*#$#!% %# ' R#$+/#!%+- O0!#*$+.

"ne/hip "n *ental "the/

INTERPRETATION5

The %+o*e t%+le $ho0$ th%t (%5i(.( no- o' re$pondent8$ i-e-? o' pre$ent on rent%l t,pe o'

re$identi%l o0ner$hip) 0hile > o' re$pondent$ %re o0ner) 6:@ o' re$pondent$ %re li*ed

in rel%ti*e$) 'riend$ ho(e) %nd hence other t,pe o' re$identi%l o0ner$hip$-

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=.48 T-:# $'0+!9 %# $',*(# ' +!'*-%+'! %-% ', ('!$+/#* '* ,*(-$+!9 %#

*'#*%.

P-*%+(,-* N'. ' R#$'!/#!%$ ' R#$'!/#!%$M%r/etin& E5ec.ti*e > >

Rel%ti*e$ : :

Other :: ::

Tot%l : :

S',*(# '3 +!3'*&

4a

INTERPRETATION5

The %+o*e t%+le $ho0$ th%t (%5i(.( no- o' re$pondent$ i-e-> &et their in'or(%tion 'ro(

(%r/etin& e5ec.ti*e$) 0here %$ : o' the re$pondent$ &et in'or(%tion 'ro( rel%ti*e$ %nd

:: o' re$pondent$ &et in'or(%tion 'ro( other $o.rce$ li/e internet) 'riend$) etc- 'or

p.rch%$in& propert,-

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=.


23/41


INTERPRETATION5

The %+o*e t%+le $ho0$ th%t the (%5i(.( no- o' re$pondent$ i-e- > con$ider price) 0here%$

= con$ider loc%tion 0hile : con$ider tr%n$port%tion '%cilit, 0here%$ con$ider

%cce$$i+ilit, to (%r/et %nd : con$ider other '%ctor$ li/e V%$t.$h%$tr%) 0%ter %*%il%+ilit,)

etc- %$ %n i(port%nt '%ctor$ 'or p.rch%$in& the re$identi%l propertie$-

=.=8 T-:# $'0+!9 P-*-#%#*$ ('!$+/#*$ 0+# $##(%+!9 *#$+/#!%+- *'#*%+#$.

P-*-#%#* N'. ' R#$'!/#!%$ ' R#$'!/#!%$

Br%nd N%(e : :

Sp%ce 3S9- t-4

L.%lit, : :

%cilitie$ => =>

A(enitie$ = =Sec.rit,

Tot%l : :

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P-*

INTERPRETATION5

The %+o*e t%+le $ho0$ th%t the (%5i(.( no- o' re$pondent$ i-e- = con$ider %(enitie$$electin& 'or p.rch%$e the propert,) 0here %$ => re$pondent$ con$ider '%cilitie$) 0hile :

re$pondent$ con$ider +r%nd n%(e o' Deepj,oti) 0here%$ : con$ider 9.%lit, o'

con$tr.ction) 0hile o' re$pondent$ con$ider $p%ce 3$9-'t-4 p%r%(eter %nd o'

re$pondent$ con$ider $ec.rit, %$ p%r%(eter 0hile $electin& the re$identi%l propertie$-

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=.@8 T-:# $'0+!9 -0-*#!#$$ +! *#$'!/#!%$ -:',% "-*+',$ $(##$ '#*#/ :

D##'%+.

P-*%+(,-* N'. ' R#$'!/#!%$ ' R#$'!/#!%$

Ye$ : :

No = =

Tot%l : :

(e No

712.

Awareness in respondents

34%

45%

21%

R#$'!/#!%$ '+!+'!

!ood =e/y !ood Ae/age

Page 25


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INTERPRETATION5

The %+o*e t%+le no-: $ho0$ th%t the : o' re$pondent$ %re %0%re %+o.t *%rio.$ $che(e$

o''ered +, Deepj,oti) 0here%$ = o' re$pondent$ %re not %0%re %+o.t *%rio.$ $che(e$

o''ered +, Deepj,oti %nd t%+le no-= $ho0$ th%t the opinion o' %0%re re$pondent$ i-e- ?@

*er, &ood) 0here%$ >? &ood opinion o' re$pondent$) 0hile =: %*er%&e opinion %+o.t

*%rio.$ $che(e$ o''ered +, Deepj,oti Gro.p-

=.8T-:# $'0+!9 ,-+% ' $-# -%$ :#'*# ,*(-$+!9 *'#*%.

P-*%+(,-* N'. ' R#$'!/#!%$ ' R#$'!/#!%$

"oor

A*er%&e == ==

Good >= >=

Better => =>

Be$t :? :?

Tot%l : :

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INTERPRETATION5

The %+o*e t%+le $ho0$ th%t (%5i(.( no- o' re$pondent$ i-e- >@ &ood 9.%lit, o' $%(ple

'l%t$ 0here%$ => o' re$pondent$ o+$er*ed +etter 9.%lit,) 0hile == o' re$pondent$ r%tin&

%*er%&e 9.%lit,) 0hile :: o' re$pondent$ r%tin& o' +e$t 9.%lit, %nd re(%inin& o're$pondent$ re$pon$e$ to poor 9.%lit, o' $%(ple 'l%t$ +e'ore p.rch%$in& re$identi%l propert,-

Page 27

Dur


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=.8 D,*-%+'! ' %# #-* 0#! !'*- *#$'!/#!%$ +)# %' ,*(-$#$ *#$+/#!%+-

*'#*%+#$.

M'!% N'. ' R#$'!/#!%$ N'. ' R#$'!/#!%$%n to Apr >@ >@

M%, to A.& :> :>

Sept to Dec @= @=

Tot%l : :

35%

13%

52%

Duration of purchases residential properties

>an to Ap/ ay to Aug )ept to ec

INTERPRETATION5

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The %+o*e t%+le $ho0$ th%t (%5i(.( no- o' re$pondent$ i-e- @= 0o.ld pre'er Sept2Dec %$

the d.r%tion +ec%.$e (%5i(.( 'e$ti*%l$ (%, co(e$ +et0een Sept2Dec 0here%$ >@ o'

re$pondent$ 0o.ld pre'er %n2Apr 0hile :> o' re$pondent$ pre'er M%,2A.& %$ the d.r%tion

o' the ,e%r 0here the, 0o.ld li/e to p.rch%$e re$identi%l propertie$-

=.18T-:# $'0+!9 %# *'#(%$ 0',/ +)# %' ,*(-$# *'#*%.

P-*%+(,-*$ N'. ' *#$'!/#!%$ ' *#$'!/#!%$

Orchid &%rden

Orchid p%r/ :> :>

"l%tin.( Re$idenc, : :

Neel/%nth Re$idenc, =? =?

"%nor%(% Hill$ > >

Tot%l : :

!ro"e

Page 2.


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INTERPRETATION5

The %+o*e t%+le $ho0$ th%t the (%5i(.( no- o' re$pondent$ i-e- > pre'er "%nor%(% Hill$

project) 0here%$ =? re$pondent$ pre'er Neel/%nth Re$idenc,) 0hile : o' re$pondent$

pre'er "l%tin.( Re$idenc, project) 0here%$ :> o' re$pondent$ pre'er Orchid "%r/ project

%nd o' re$pondent$ pre'er Orchid G%rden project 'or p.rch%$in& re$identi%l propertie$-

=.118 T-:# $'0+!9 %# ' R#$+/#!%+- *'#*% *#$'!/#!%$ 0',/ +)# %' P,*(-$#.

T# N'. ' R#$'!/#!% ' R#$'!/#!%

:R;K St.dio : :

:BH; ?> ?>

=BH; :> :>

B.n&%lo0 @ @

Ro0 Ho.$e =: =:

Tot%l : :

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INTERPRETATION5

The %+o*e t%+le $ho0$ th%t thi$ i$ 0ee/end ho(e project $o the (%5i(.( no- o' re$pondent$th%t i$ ?> 0o.ld li/e to p.rch%$e :BH; 'l%t) 0here%$ =: re$pondent$ pre'er Ro0 Ho.$e$)

0hile : o' re$pondent$ pre'er :R;KSt.dio) 0here%$ :> o' re$pondent$ pre'er =BH; 'l%t$

%nd @ o' re$pondent$ pre'er B.n&%lo0$ 'or p.rch%$e$ the re$identi%l propertie$-

Page 31


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=.128T-:# $'0+!9 -#!% '/# ' ,*(-$# *'#*%.

T# N'. ' *#$'!/#!% R#$'!/#!%

Ho(e !one ?> ?>!%( S.( : :

In$t%l(ent > >

Other ? ?

Tot%l : :

INTERPRETATION5

The %+o*e t%+le $ho0$ th%t the (%5i(.( no- o' re$pondent$ th%t i$ ?> 0o.ld pre'er Ho(e!o%n$) 0here%$ > o' re$pondent$ pre'er in$t%l(ent$) 0hile : o' re$pondent$ 0o.ld

Page 32


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pre'er !%(2S.( %nd ? o' re$pondent$ 0o.ld pre'er to other t,pe o' p%,(ent (ode o'

p.rch%$in& re$identi%l propert,-

=.138 T-:# $'0+!9 %# '%+'! -%#* ,*(-$+!9 %# *'#*%.

P-*%+(,-* N'. ' *#$'!/#!% R#$'!/#!%

Con$tr.ction ? ?

B., B%c/ ? ?

Con$tr.ction 6 Re$%le @ @

Tot%l : :

+ont

Page 33


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INTERPRETATION5

The %+o*e t%+le $ho0$ th%t the (%5i(.( no- o' re$pondent$ i-e- ? o' $electin&

con$tr.ction) 0here%$ ? o' re$pondent$ 0o.ld pre'er +., +%c/ option %nd @ o'

re$pondent$ 0o.ld pre'er con$tr.ction %nd re$%le option in h%nd$ o' re$pondent$ o' p.rch%$e

propert,-

@. FINDINGS:4 D.rin& $.r*e,) it 0%$ 'o.nd th%t ? re$pondent$ 0ere h%*in& the re$ident$ on rent%l)

> re$pondent$ h%d o0n propert, 6 :@ re$pondent$ 0ere other $o.rce$ $.ch %$ le%$e)

rel%ti*e$ 6 'riend$ etc-

=4 It 0%$ 'o.nd th%t the > o' re$pondent$ 0ere pre'erred to p.rch%$e re$identi%l propert, in

"%nor%(% Hill$ project) 0here%$ =? re$pondent$ in Neel/%nth Re$idenc,) : o'

re$pondent$ in "l%tin.( Re$idenc, project) :> o' re$pondent$ in Orchid "%r/ %nd onl,

re$pondent$ 0ere Orchid G%rden project in Sh%h%p.r %re%-

>4 It 0%$ 'o.nd th%t the price 6 loc%tion %re (%jor '%ctor$ 0hich %re con$idered +, the

c.$to(er %t the ti(e o' p.rch%$in& the re$identi%l propert,- Here > re$pondent$ con$ider

the price) = re$pondent$ con$idered loc%tion 6 :) 6 : re$pondent$ con$idered

tr%n$port%tion) (%r/et '%cilit, 6 other '%ctor$ re$pecti*el,-

?4 It 0%$ 'o.nd th%t the 79.%lit,8 6 7'%cilitie$8 %re (o$t con$ider%+le p%r%(eter$ %t the ti(e o'

$electin& re$identi%l propert,- Br%nd N%(e 6 %(enitie$ %re %l$o con$iderin& the con$.(er %t

the ti(e o' p.rch%$in& the re$identi%l propert,-

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@4 It 0%$ 'o.nd th%t the $o.rce o' in'or(%tion 'or con$.(er$ the M%r/etin& e5ec.ti*e$

pl%, *er, *it%l role- > re$pondent$ &o thro.&h the e5ec.ti*e$) : re$pondent$ pre'er

rel%ti*e$ 6 :: &o thro.&h other$ $o.rce$ o' in'or(%tion-

4 It 0%$ 'o.nd : re$pondent$ 0ere %0%re o' *%rio.$ $che(e$ o''ered +, Deepj,oti Gro.p6 = re$pondent$ 0ere not %0%re- Here the (o$t o' the re$pondent8$ opinion$ %+o.t

$che(e$ o' Deepj,oti Gro.p$ %re *er, &ood-

4 In the d.r%tion o' Septe(+er to Dece(+er the (o$t o' the re$pondent$ 0ere li/e to

p.rch%$e the re$identi%l propert, +ec%.$e (o$t o' the 'e$ti*%l$ %re in thi$ d.r%tion- Here @=

re$pondent$ pre'erred in Septe(+er to Dece(+er) >@ re$pondent$ pre'erred in %n.%r, to

April 6 :> re$pondent$ pre'erred in M%, to A.&.$t-

4 It 0%$ 'o.nd th%t de(%nd o' the :BH; 'l%t$ 6 Ro0 Ho.$e$ 0ere (ore %$ co(p%rin& to

other t,pe$- ?> re$pondent$ pre'er :BH; 'l%t) =: re$pondent$ pre'er Ro0 Ho.$e 6 :

:> 6 @ re$pondent$ choo$e the : R;KSt.dio) =BH; 6 B.n&%lo0 re$pecti*el, 'or

p.rch%$e$ the re$identi%l propertie$-

4 In the (ode o' p%,(ent$ ?> re$pondent$ &o thro.&h ho(e lo%n$ o' *%rio.$ B%n/$ 6

pri*%te 'in%nci%l in$tit.te$) > re$pondent$ &o thro.&h in$t%l(ent$) : re$pondent$

thro.&h l%( $.( %(o.nt 6 ? re$pondent$ choo$e other (ode o' p%,(ent$-

:4 It 0%$ 'o.nd th%t the %'ter co(pletion o' project ? o' re$pondent$ &oin& to the

con$tr.ction) ? 6 @ o' Con$.(er$ 0o.ld &o to the +.,+%c/ 6 con$tr.ction 6 re$%le o'the propert,-

Page 35


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. CONCLUSION

Ho.$in& (%r/et $t.die$ in M.(+%i i$ need o' the ti(e %'ter li+er%li


37/41


SUGGETION5

:- Deepj,oti Gro.p $ho.ld tr, to incre%$e the pro(otion%l %cti*itie$ li/e %d*erti$e(ent$ in

ne0$p%per$) T-V- ch%nnel$ 6 r%dio$ etc- $o +, %ttr%ctin& the (%5i(.( no- o' c.$to(er$-

=- Deej,oti Gro.p $ho.ld %cti*el, p%rticip%te %nd or&%ni- Deepj,oti Gro.p $ho.ld or&%ni


38/41


ANNEXURE

,#$%+'!!-+*#

A STUDY ON CONSUMER BUYING BEHAVIOUR FOR RESIDENTINAL

PROPERTIES IN MUMBAI CITY WITH SPECIAL REFERENCE OF DEEPJYOTI

GROUP

P#*$'!- D#%-+$

NAMEP OCCU"ATION P

AMI!Y SIJE P CONTACT P

E2MAI!P NO- O EARNING MEMBERSP

ANNUA! INCOMEP

1; ?o ill you /ate the /eal etate o/ utu/e inetmentC

Poo/ Ae/age !ood

ette/ et

2; o you hae any plan to pu/chae /eidential p/ope/ty in um8aiC

(e No

3; Dhat i you/ p/eent type o p/ope/tyC

Page 3-


39/41


"ne/hip"n /ental"the/

4; Pleae indicate the ou/ce o ino/mation that you conide/ o/ p/ope/ty

pu/chaingC

a/eting $6ecutie

*elatie "the/

5; Dhich acto/ do you tae in to conide/ation hile pu/chaing /eidentialP/ope/tieC

LocationP/ice

T/anpo/tation acilityAccei8ility to ma/et othe/

,; Dhich pa/amete/ do you tae in to conide/ation hile electing a

/eidential p/ope/tyC

/and Name )pace 9):;t;

a stduy on consumer buying behaviour.docx

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