a start up plan trauma kit for road by manas ranjan
TRANSCRIPT
Provide Hospital-Quality Trauma Care “Safety fast” is “safety always”
Because God Helps those who help themselves
Trauma Kit for Road
I Carry it for
Others !
By Manas Ranjan:
09819316456
Life Philosophy : “You will get all you want in life, if you help enough
other people get what they want.”
Our mission is to provide on spot primary trauma care to people who are victims of a road accidents caused due to their own mistakes or others negligence A valuable necessity for self-help as well as for other accident victims It a product with three SKUs(# Trauma kit for Car, # Trauma kit for Bike, # Trauma kit for School & Polyclinic) Product will be promoted in collaboration with other organizations directly, indirectly attached to road transport or related business like automobile manufacturing & sales , Insurance (M.V & Life) Brand Promotion through massive brand recall & reminder activity ( BTL/ATL) Widespread product availability in medical stores , automobile stores ,Petrol pumps, Online sales through Amazon/Flip cart ) Creation of customer retention/ loyalty through various programs (Discounts on second purchase , Refilling facility ,Digital activities ) A 200cr opportunity to tap in Year.1
Executive Summary
Problem statement
Indian roads, which account for the
highest fatalities in the world.
This translates to 400 deaths a day
One life snuffed out every 3.6 minutes. The number comes as a wake-up call for all of us …
The importance of the “Golden Hour”(first 1 hr) The basic aims of first aid are
• To Save Life
• To Reduce Pain & Nervousness
• To Protect the Casualty from getting more Harm & Disability
In road accidents , many deaths and impact of injuries can be prevented with first aid if causalities are treated immediately.
Problem statement
More than 89% don't prepare for an accident, Don’t carry a medical kit in their car …
Problem statement
Vehicle Growth in India –Present Scenario
235977 Car Registrations in India in November ‘16
Averaged 105675 Cars sales in India
Market Estimate
Average car sales per year :15,00,000 Average Bike Sales per year :60,00,000 Average commercial vehicle sales :6,00,000
Target Market
18cr Old Vehicles (10% of them i.e. 1.8cr)
Provide Hospital-Quality Trauma Care “Safety fast” is “safety always”
Product Payoff line : God Helps those who help themselves
Solution
For Bike For Car / School bus
Solution Product Range
Manage Pain and Illnesses Oral Rehydration Salts, Glutose Gel, emergency vertigo attack , inflammation, diarrhea, upset stomach, cold & flu medications included. Monitor Vitals, Stethoscope and digital thermometer. Provide Hospital-Quality Care Hospital-quality tools, including EMT Shears and precision forceps set the standard for backcountry medical care. Stabilize Fractures and Sprains SAM® Splint plus wide variety of wraps and bandages to immobilize fractures and provide support. Stop Bleeding Trauma pads and wide elastic wraps to control life-threatening bleeding.
Road Life Box Poly Clinic / Highway Petrol Pump/ Offices/Housing Society
God Helps those who help themselves
Product composition • Wound Care ( Bleeding ,Infection & Skin Care)
• Medicines ( Tablets , Ointments , Solutions , Spray)
• Care for Hemostasis
• Primary diagnostic tool
Quik Clot Gauze: This 2 pack of QuikClot® Advanced Clotting Gauze is impregnated with Kaolin, the same homeostasis technology used by the US troops to stop even the worst external traumatic bleeding wounds quickly.
Chest Seal : Click to enlargeThe new HyFin® Chest Seal is a completely occlusive dressing used for the treatment of penetrating injuries to the chest Maximum success in managing open chest wounds requires an effective, easy-to-use and reliable chest seal
Z-Fold Hemostatic Gauze : The most effective dressing for immediate hemostasis Stops life-threatening bleeding resulting from shock as found in severe traumatic
USP / Advance would care
Fire Escape Mask : 60-80% of deaths relating to a fire are actually due to smoke inhalation . If you are in an office, After removing the mask from foil bag, approximately 20 to 30 minutes of breathing time while evacuating from a smoke filled area.
Goals and Strategies Short-term goal: Massive ATL/BTL activities to create a need for a precaution / a sense of assurance while on the road , Establish the role of each ingredients enclosed inside the box Create a felling of responsible citizen even on the road Long-term goal: A well-known company in comprehensive trauma care , lateral expansion of Stroke care , Hemorrhage care , Burn Care , Mobile trauma centers , Blood bank etc. Strategy : Create a sense of responsible citizen even on the road , (Accident is an Accident , I never plan it but if I am unlucky still bravely I can cope with it) Massive emotional ATL/BTL activities to create the need
“God Helps those who help themselves “
Customers 1. New car owners
2. Old Car Owner
3. Travel Agents (Car Rental)
4. Radio Taxi
5. School Bus
6. Teaching Institute
7. New Bike owner
8. Poly Clinic
9. Ambulance
10. Bus & Truck owners
11. Police Stations
12. Factories
13. Petrol Pump Owners
14. Hotel Owners
15. Big Housing Societies
16. Airlines
17. Car Manufacturing Companies
Business Model and Marketing Plan The company will in a business of Distribution & Marketing : (procure, assemble medicinal & trauma care products from third-party pharmaceutical manufacturers , marketing them with massive ATL/BTL activities directed towards Car and bike owners Collaborative marketing : Tie up with Insurance companies & Traffic department , Endorsement from Association of Trauma Physicians of India
Sales Team based at all State Capital , Metro City Street Advertisement Advertisement in all major petrol filling station Radio / FM advertisements Road Show Bike Rallies Advertisement in car accessary shop Celebrity Endorsement
Point of selling: • Major Retail Chemists • Malls / Highway • Car Decor shop • Online (Amazon /Flip Cart)
Sales Team Sales Team based at all State Capital , Metro City
BTL Street Advertisement
Advertisement at major traffic posts
BTL Advertisement in all major petrol filling station
ATL Radio / FM advertisements
Air Advertisement during office timing ( 7.30am to 9am & 6pm to 8 pm)
BTL Road Show
Road show at major traffic posts
BTL Rallies
Rallies in major cities on Sunday & weekends
God Helps those who help themselves
We carry Trauma Kit with us , do you ?
BTL Advertisement in car accessary shop
Mobile App to track & order an ambulance from nearby vicinity
To call a doctor
To book a hospital causality bad
Dos & Don'ts during an Accident
Mobile App Digital Activity
QR code on every Trauma Box
Collaborative Marketing
Collaboration with big insurance companies
Free AMB for new client & 50% discount for renewing the old policy
ATL Celebrity Endorsement
BTL Partnership with Traffic Police Department
Point of selling
• Major Retail Chemists • Malls • Car Decor shop
Why this plan will succeed
Rising precautionary steps towards life India is now ready for this
Over 90% Indian small car buyers want ABS, Airbags
Increasing no of helmets sales
Rising subscription of Term Plan (1200000 Insurance every year)
More Safety precaution at construction sites
GOVT is bring more stringent measures for school bus
Start-up Costs
Incorporating /Licenses & Permits : 25,000
Product Design /Innovation: 2,00,000
BTL activity for 1 year : 5cr
ATL & Doctors endorsement : 10cr
Sales Team Exp :3cr
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Total Selling & Promotion Exp: 20cr
Cost of Goods : @ 1200/unit for Car , @ 500 for Bike @ 2500 for gumbo kits
Break –even Analysis
We need to sell 20,000 car trauma kits per month to meet the break even
i.e. 700 units / Sales Executive ( Assuming 30 Sales Rep across India )
“If you can dream it, you can do it.”
Walt Disney