RFF

what is the RFF “brand”?

Brand: a widely held set of beliefs and expectations about what you deliver and how you deliver it, validated by customers’ experiences.

1. How the heck are we doing so far?

What’s the ultimate goal of social media?  

the pope’s inauguration

The future of marketing is social objects  

We love to share what’s funny, fascinating, inspiring, unique, and weird.  

During the 3 minutes when the market plunged, that fake tweet

erased $136 billion in equity market value.

Remember Parkinson’s Law

2. What are some of the best festivals in the world doing?

3. What metrics matter?

4. What is RFF’s personality like online?

What are the three core values?  

5. What is success?  

The greatest festivals on earth have amazing photos and videos that tell a million stories.

Plan to take photos like this

In the future every website will have lots of video.

Create your own

social object.

Questions?

Tools to make you smarter at Twitter

http://favstar.fm/

https://followerwonk.com/

http://www.twitalyzer.com/

https://twitter.com/search-home

http://www.chrisbrogan.com/50-power-twitter-tips/

http://garyvaynerchuk.com/infographic-how-to-use-twitter-like-an-expert/