© Hitachi, Ltd. 2015. All rights reserved.

A Social Engagement

3

May ‘15

>7x Lead

MSG

200,000

The CMO instructs his

Digital Marketing Manager to

investigate customers’ reaction

Products

Products

Our tool starts crawling the web and analyzing sentiment across the defined sources

The digital marketing manager

shares his findings with the CMO

The CMO analyzes the Customer Posts and

requests his team to launch a Social Media

Campaign to address the Negative publicity

Post the Budget Approvals,

Marketing Manager Designs

the Campaigns

Test run

Marketing Manager Starts

A/B Testing Mechanism

to Find a better Approach

for Addressing Consumers

Two Different approaches to address the Consumers Concern

A/B Testing Results

Marketing Manager Uses Version 1 for the CampaignVersion 1 – is Declared as the Winner

As part of Campaign, Messages gets auto posted in Social Media Websites

And now let us have a look at the sentiment after

some time…

© Hitachi, Ltd. 2015. All rights reserved. 32

Thank You

Video

Microsoft