a snapshot of instagram usage in the philippines
TRANSCRIPT
a snapshot of
Instagramin the Philippines
A research by Jason Cruz for jsncruz.com and MRM Worldwide
Manila
Instagram is a popular social platform in the Philippines.
How
is it being used?
Light
Medium
Heavy
Very Heavy
0 5 10 15 20 25 30 35 40 45
# of Instagram Users
Instagram is mostly used between only 1-4 times a week.
Light user (1-4); Medium (5-7); heavy (8-14); very heavy (more than 2x daily) - Instagram usage per week.
What do Filipinos
photograph with Instagram?
84.8%use Instagram to take photographs of
travel/scenery
and food
67.7% photograph
themselves
51.5% 49.5% 48.5% 47.5%
Photos of Objects, Printed Materials, Pets/Animals, and Clothes each make up around
1/2of all Instagram usage
15.2%use Instagram for breaking news
Instagram users are mostly
WOMEN65.7%
26.3% 8.0%
Age Spread of Users
13-17 18-24 25-34 35-45 45+
9/10
of Instagram users are
under 35
41.4% of Filipino Instagram users are students
52.6% are income earners
Series1
24.20% 23.20%
37.40%
Top 3 Gadgets of Instagram Users in the Philippines
Filipinos love to share their Instagram photos
8 out of every 10 Filipinos share Instagram photos on Twitter
72.7%
of Instagram users share photos on
28.3%The percentage of Instagram photos shared on Tumblr
Methodology:Survey of one hundred (100) random Instagram users in the Philippines.Survey conducted via Survey Monkey.
© Jason Cruz 2013 for jsncruz.com and MRM Worldwide Manila
Image references:• Creative Commons: Caros’ Lines, Nikitab, eddi_07, SoulRiser, Ari Helminen, Captain
Kobold, Carbon NYC, Jon Wick, Alamos Basement• cmp.com• guardian.co.uk• teramoney.com• ubergizmo.com• The Noun Project: Blake Thompson, Kathryn Matuszak, Adam Mullin, Dmitry Sychkov,
Chiara Cozzolino, Simon Child• Iconspedia - iconspedia.com/icon/retro-instagram-rounded-icon-37752.html