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A Smart and Connected World Ian Land - FPGA Marketing, Data Center Group

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Page 1: A Smart and Connected World Ian Land - FPGA Marketing ... · 3 Connectivity Driving Change † Intel Est. Based on Cloud Tracker ‡Intel MarketWatch Q215 - Sources: Ovum; Cisco SP

A Smart and Connected World Ian Land - FPGA Marketing, Data Center Group

Page 2: A Smart and Connected World Ian Land - FPGA Marketing ... · 3 Connectivity Driving Change † Intel Est. Based on Cloud Tracker ‡Intel MarketWatch Q215 - Sources: Ovum; Cisco SP

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Connected Across All Industries

“Convergence Now” Blending of Digital and Connected Business Driving Unprecedented New Opportunities

Digital Economy Connected Economy

Connected Banking Energy -Smart Meters / GRID Automotive Car Sharing, Lifestyle, Co-creation. Smart, Connected Factory Drone Emergency Support

Page 3: A Smart and Connected World Ian Land - FPGA Marketing ... · 3 Connectivity Driving Change † Intel Est. Based on Cloud Tracker ‡Intel MarketWatch Q215 - Sources: Ovum; Cisco SP

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Connectivity Driving Change

† Intel Est. Based on Cloud Tracker ‡Intel MarketWatch Q215 - Sources: Ovum; Cisco SP MOI ††Gartner Cloud Adoption Survey, 2014 ‡‡Juniper Research, 2015

100,000† Racks per Year

60% Tier 1 / 40% Tier 2

$150K-400K per Rack

Rack is the new ‘Unit of System’ in the Data Center

100 Racks per Week

Installed at Amazon

1M Rack Installed Base

$1T New “As A

Service” Revenue

by 2020‡

$600B New Mobile Services

$200B New Video Services

$200B New Cloud Services

30+ New Services

per Month

at Amazon

Top Movers To Cloud

2014 2017

38B Connected Devices

by 2020‡‡

††

CRM Security Services IT Operations Bus. Intelligence Office Suites Factory Automation

Page 4: A Smart and Connected World Ian Land - FPGA Marketing ... · 3 Connectivity Driving Change † Intel Est. Based on Cloud Tracker ‡Intel MarketWatch Q215 - Sources: Ovum; Cisco SP

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The Impact of a World of Change

Past 20 Years

52% of S&P 500

companies have

turned over. †

By 2018

Transformation will be critical to 60% of Global

2000 corporate strategies.

30% of businesses in the top 20 of every industry face transformed competitors. †

By 2020

The average age of a

company will be 12 years old

(15 today, 67 in 1920). †

+ + + + + Innovative People Connected On-Demand Data Driven Learning Machines Secure

† Wang, R Ray, Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy, Harvard Business Review; 2015

Page 5: A Smart and Connected World Ian Land - FPGA Marketing ... · 3 Connectivity Driving Change † Intel Est. Based on Cloud Tracker ‡Intel MarketWatch Q215 - Sources: Ovum; Cisco SP

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What Does Connectivity Change Look Like?

I N T E L T H R O U G H O U T

Data Center

Regional Network

Access and Edge Network

Sensor and Clients

Page 6: A Smart and Connected World Ian Land - FPGA Marketing ... · 3 Connectivity Driving Change † Intel Est. Based on Cloud Tracker ‡Intel MarketWatch Q215 - Sources: Ovum; Cisco SP

Innovating In the Data Center Ian Land - FPGA Marketing, Data Center Group

Page 7: A Smart and Connected World Ian Land - FPGA Marketing ... · 3 Connectivity Driving Change † Intel Est. Based on Cloud Tracker ‡Intel MarketWatch Q215 - Sources: Ovum; Cisco SP

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Data Center Evolution

Software Defined

Network Infrastructure

Big Data Flow

Virtualization

Security

Analytics and Deep Learning

Orchestration

Compute Network Security Storage

Page 8: A Smart and Connected World Ian Land - FPGA Marketing ... · 3 Connectivity Driving Change † Intel Est. Based on Cloud Tracker ‡Intel MarketWatch Q215 - Sources: Ovum; Cisco SP

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Data Center Transformation

Storage Network Processor FPGA

Orchestration Software

IP Libraries Storage Networking Analytics

Place Workload

Resource Pool

Software Defined Infrastructure

Page 9: A Smart and Connected World Ian Land - FPGA Marketing ... · 3 Connectivity Driving Change † Intel Est. Based on Cloud Tracker ‡Intel MarketWatch Q215 - Sources: Ovum; Cisco SP

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CPU Storage FPGA / GPU

FPGA

Compute Acceleration • Machine learning • Video transcode • Custom routines

Storage Acceleration • Cryptography • Compression • Indexing

Network Processing • Inline processing • Pre-processing • Pre-filtering • Exception processing • Cryptography • Compression • I/O expansion • Protocol bridging

SoC FPGA

Board Management • Management • Security • Protocol bridging

The Data Center Architecture Today

FPGA I/O

Page 10: A Smart and Connected World Ian Land - FPGA Marketing ... · 3 Connectivity Driving Change † Intel Est. Based on Cloud Tracker ‡Intel MarketWatch Q215 - Sources: Ovum; Cisco SP

10

• Processing • Compute Acceleration • Storage Acceleration

Integration in the Data Center (Future)

• Processing • Compute Acceleration • Network Processing

Processing Closer to Memory: Lower Power Lower Latency

Smaller Form Factor

Storage

I/O

CPU

FPGA

CPU

FPGA

Page 11: A Smart and Connected World Ian Land - FPGA Marketing ... · 3 Connectivity Driving Change † Intel Est. Based on Cloud Tracker ‡Intel MarketWatch Q215 - Sources: Ovum; Cisco SP

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Microsoft* Data Center Case Study Altera® FPGAs deployed in 2015†

Transformation Customer Example

95% improvement in search throughput

10% increase in total system power

<30% increase in total system cost

2X higher system performance using Intel® FPGAs

†http://arstechnica.com/information-technology/2014/06/bing-doubles-performance-with-fpgas-will-use-them-in-2015/

Page 12: A Smart and Connected World Ian Land - FPGA Marketing ... · 3 Connectivity Driving Change † Intel Est. Based on Cloud Tracker ‡Intel MarketWatch Q215 - Sources: Ovum; Cisco SP

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Software Development Platform

Delivering Custom acceleration

Applications

Algorithms

Image Identification

Security

Convolutional Neural Network Encryption

Big Data

Compression, Indexing

Up to 2x performance increase Reduced TCO with standard server IP, algorithm and ecosystem framework simplifies development

Xeon

FPGA

Page 13: A Smart and Connected World Ian Land - FPGA Marketing ... · 3 Connectivity Driving Change † Intel Est. Based on Cloud Tracker ‡Intel MarketWatch Q215 - Sources: Ovum; Cisco SP

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Example Workloads for SDP

POC’s customers in cloud, enterprise and networking segments

Workload Types Industry Segments

Enterprise Cloud

Networking

Crypto CNN

NFV Video

Compress

Packet Processing

Security

HFT Genomics

Search

Data Analytics

Page 14: A Smart and Connected World Ian Land - FPGA Marketing ... · 3 Connectivity Driving Change † Intel Est. Based on Cloud Tracker ‡Intel MarketWatch Q215 - Sources: Ovum; Cisco SP

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Library Approach

Intel Hardware Infrastructure

FPGA IP

FPGA

CPU

Intel Software Infrastructure Accelerator Abstraction Layer (AAL)

Accelerator Support Software

User Application

FPGA Accelerator API

SHIMs to Key Industry Frameworks

Intel Provided Software & FPGA IP

1. Wrapper to connect FPGA accelerators to standard libraries

2. Low-level FPGA specific API to

balance load between CPU & FPGA

3. Accelerator specific pre/post-processing routines

4. Accelerator

implementation for FPGA

Page 15: A Smart and Connected World Ian Land - FPGA Marketing ... · 3 Connectivity Driving Change † Intel Est. Based on Cloud Tracker ‡Intel MarketWatch Q215 - Sources: Ovum; Cisco SP

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Simplified Tool Approach

FPGA CPU

User Application

CPU

Infrastructure IP (UPI, PCIe*, FPGA

Management)

FPGA Runtime Software (Accelerator Abstraction Layer)

FPGA IP (Acceleration Function Unit)

Intel-Provided Infrastructure

User Software Interface

User Developed Application

Specific Functions

UPI/PCIe HS

SI

= New blocks that simplify code development.

Cache Coherent Interface

Page 16: A Smart and Connected World Ian Land - FPGA Marketing ... · 3 Connectivity Driving Change † Intel Est. Based on Cloud Tracker ‡Intel MarketWatch Q215 - Sources: Ovum; Cisco SP

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Server

Intel® Xeon® Processor

Intel FPGA and SoC FPGA

Network

Intel® Connectivity Solutions

Storage

Intel Xeon Processor

Intel Arria® 10 FPGA

Intel NVMe and 3DXP Solid-State Drives

The Transformational Data Center

FPGA Performance / power, bandwidth and fast response enable transformation