a simple step by step seo process - ardent silicon

Ardent Silicon Pvt Ltd

Search Engine Optimization


What is SEO?SEO or Search Engine Optimization is the name given to activity that

attempts to improve search engine rankings.

SEO is helping the search engine find “YOU”


Basic SEO techniques Social media marketing

Link building Content marketing

Local area promotion Brand empowerment

SEO

Activities


Basic SEO Activities


1.keyword research: Find Out What Your Audience Is Looking For find and research actual search terms people enter into the search

engines when conducting a search.2.Competitor Analysis: It is an essential component of corporate

strategy Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service.

3.Meta Optimization: One of the earliest methods to optimize a website so that it will show up high in the search results for specific keywords was to offer meta data for the search engines to crawl Optimize your meta information to improve your rankings, it includes Title Tag, Meta Description Tag, Meta Keywords Tag.


• Site content Optimization: Content Marketing talks about how you can create unique content for your website which resonates with your brand voice. content optimization helps in attracting the target audience to our website which ultimately gets converted into sales.

• Robot.txt check: It is a text file webmasters create to instruct robots (typically search engine robots) how to crawl and index pages on their website.

• Canonical Tag Check: It is very easy to tell search engines the canonical URL with meta data in the HEAD of your documents, the code would look like:

<link rel=”canonical” href=”https://www.XYZ.com” />


Social Media optimization


• Social media marketing refers to the process of gaining website traffic or attention through social media sites. It aims at creating a content that attracts attention and encourages users to share it on their social network. It tends to foster the brand awareness for the business and improved customer service.

• Social Media Marketing is a most effective online marketing strategy. There are 90% of internet users use social media and it’s the main reason that makes social media marketing most effective. Social Media Marketing is a must have online marketing strategy.


Top 10 Most Popular Social Networking SitesWebsite Monthly Visitors

Facebook 900,000,000

Twitter 310,000,000

Linked in 255,000,000

Pinterest 250,000,000

Google+ 120,000,000

Tumblr 110,000,000

Instagram 100,000,000

VK 80,000,000

Flickr 65,000,000

Vine 42,000,000


Link Building


What is Link Building? Link building is the process of creating inbound links to your website .

This can be as simple as reciprocal links, links from online articles, newsletters, directories and more.

• Inbound linking: Building of links within the website i.e. inclusions of various links on different pages irrespective of relevancy. These types of links are also, known as Reciprocal links.

• Outbound linking: At times, in order to increase the popularity of the website under the circumstances of mutual understanding websites exchange links thus, leading to higher ranks in the search engines. This exchange of links can also be done on the payment basis. This exchange of links with other sites is often known as Outbound linking.


Why we have do Link Building for a site?• Improve Page Rank over time• Increases targeted web site traffic• Deep Indexing• Increases the search engine ranking of your web site• Improve your visibility in the search engines.• Cost effective online marketing• Links help search engines find all of the content on your site to index

that content.


Our Link Building Activities• Article Directories• Web 2.0 Submission• Press Release Submission• Info Graphic Submission• Company Directory Submission• Niche Specific Directories• User Rating Reviews• RSS Directories• Podcast Launching• eBook Publishing


Content Marketing


What is Content Marketing?• Content Marketing talks about how you can create unique content for

your website which resonates with your brand voice. • Providing prospects with relevant content and engaging them in a

conversation about their needs will create a unique relationship with your brand. In order to grow, business have to adapt content marketing into their strategy.

• Its purpose is to attract and retain customers by consistently creating relevant and valuable content with the intention of changing or enhancing consumer behavior.


Why we have do Content marketing for a site?

• Inbounding Traffic to Your Site• Building Brand Awareness through Engagement• Generating Natural Link Popularity for SEO• Increases visibility of your brand• Develops lasting relationships with your audience• Improves brand awareness and recognition• Creates loyalty and trust, with both your current customers and

prospects• Helps you to build authority and credibility


CONTENT IS KING#Creating and promoting quality content will educate your customer base about your product or service


Our Content Marketing Activities• Guest Blogging• Your own column• Writing Testimonials• Interview of industry Leaders• Community Building• Social Media Interaction• Blog Commenting• Forum Posting• Q&A*


Brand Empowerment


What is Brand Empowerment? In marketing, empowerment is providing consumers with

options, tools and resources to facilitate decision-making, allowing consumers to tailor a product or brand experience to suit their own specific needs and desires. By providing consumers with the power to make choices and take actions, marketers give up control over consumer brand interaction, but the result is often that consumers are happier with the brand experience and more likely to engage with the brand in a positive way,


Why we have do Brand Empowerment for a site?

• Choosing a brand name.• Develop rich associations and promise.• Managing customer brand contact to meet and exceed expectations.


Our Brand Empowerment Activities

• WikiHow Articles• Industry Specific Research• Set Up Free Blogs• Your Own Wikipedia Page• Contribution to Wikipedia Page• Video Embeds• Info Graphics Embeds• Reverse Guest Blogging• Research Paper


Local Area Promotion


What is Local area Promotion? Local SEO basically is the optimization process for the local results in

search engines.

Local SEO can help your business stand out in the SERPs. Learn how to use local ranking factors like name, address and phone number (NAP) and customer reviews to rise to the top of organic results and even get featured in the carousel.


Why we have do Local area Promotion for a site?• Local customers are switching to the internet to find local businesses• The number of online searches for local businesses is up 58%• Local search marketing is highly targeted & timely• Highest conversion levels of all local advertising channels• Mobile internet usage growth• Great return on investment


Our Local Area Promotion Activities• Newsletters• Classified Ads• Local Listings• Local Newspapers with PR


ETHICAL Process Results before Time

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