A Short SEO report for MDC

By Nicole Soltau

Competitive Analysis for keyword “ Florida college”

• Currently, MDC does not rank on Google for keywords : Florida college”

Keywords• Keywords “ Florida college” “ Miami business

college” “ online associate degrees” and” Miami Dade College”

Keywords “ Miami business college• MDC ranks #2 on Google for keywords “ Miami business college”. Ranking may be

improved by optimizing http://www.mdc.edu/main/business• Although #2 is considered a good rank, if you wanted to try for #1, a good starting point

would be the title, description and H1 Tag.

Keyword “ online associate degrees”

• The online degree market is lucrative but very competitive. The CPC for keywords” online associates degree” or “ online accounting degree” is extremely expensive and average $42. There are 550,000 local monthly searches for “online degrees ” and 33,000 monthly local searches for” online associate degrees”

MDC is currently offering Associate of Art or Science degrees which may be earned through their virtual

college.

• Accounting Technology• Business Administration• Computer Programming and Analysis - Business• Criminal Justice Technology• Financial Services - Financial Management• Health Information Management - Preselect• Marketing Management Entrepreneurship• Marketing Management - International Business• Marketing Management – Marketing

Use these program names in long tail keywords for CPC and SEO anchor links

Top 10 sites ranking for online associate degrees

Improve your rank for “online degrees” with a combination of Adwords and SEO

SEO Plan• Research competitors• Create link wheels• Write and publish articles• Increase back links -Create an incentive for

students to link back to MDC from their personal social media pages

• Create video testimonials (graduates)• Directory submissions• To be continued…