a short dose of reality………… pdfs/new patie… · •do not ignore traditional perio and...

A SHORT DOSE OF REALITY…………

MY POINT IS…………….

• EVERYONE WANTS IN ON THIS CASH COW.

• SOON, THE ONLY IMPLANTS THAT WILL BE REFERRED WILL BE ONES THAT

REQUIRE SIGNIFICANT SITE PREP OR CASES THAT HAVE HIGHER RISKS

• MEDICAL

• RISK OF FAILURE

MY POINT IS…………….

• YES! MARKET AND PERFORM IMPLANTS

• BECOME AN EXPERT IN TREATING AILING / FAILING IMPLANTS AND MARKET THAT

• DO NOT IGNORE TRADITIONAL PERIO AND PERIO PLASTIC SURGERY. MARKET THIS

HEAVILY

THE NEW PATIENT

EXPERIENCETHERE ARE NO SECOND CHANCES. DO IT RIGHT

IT ALL STARTS WITH A PHONE CALL

• LET YOUR MARKETING BEGIN ON THE FIRST PHONE CALL! START BY

MAKING A GREAT IMPRESSION………….

• ANSWERED IN 4 RINGS OR LESS

IT STARTS WITH A PHONE CALL


• ALWAYS CORDIAL AND PROFESSIONAL




• TRIAGE THE PATIENT. EMERGENCIES ARE SEEN THE SAME DAY





• OBTAIN NECESSARY INFORMATION

• NAME, ADDRESS, PHONE (CELL # IS PREFERABLE), REFERRAL SOURCE, EMAIL ADDRESS





• OBTAIN NECESSARY INFORMATION

• NAME, ADDRESS, PHONE (CELL # IS PREFERABLE), REFERRAL SOURCE, EMAIL ADDRESS

• INVITE THE PATIENT TO REGISTER ONLINE IF YOU HAVE THE CAPABILITY. IF NOT

EMAIL OR MAIL A REGISTRATION FROM AND PRACTICE BROCHURE

BEFORE THE PATIENT ARRIVES

• RECORDS- OBTAIN THE FOLLOWING

1. REASON FOR REFERRAL (USUALLY ON REFERRAL EMAIL OR SLIP)

2. ANY APPLICABLE RADIOGRAPHS

BEFORE THE PATIENT ARRIVES

• RECORDS- OBTAIN THE FOLLOWING

1. REASON FOR REFERRAL (USUALLY ON REFERRAL EMAIL OR SLIP)

2. ANY APPLICABLE RADIOGRAPHS

• INSURANCE PATIENTS

1. GROUP NUMBER, SUBSCRIBER NUMBER

2. ANNUAL MAXIMUM

3. REMAINING BENEFITS FOR THE YEAR

4. PERCENT COVERAGES OR COPAYS (DEPENDING ON THEIR COVERAGE AND

PRACTICE POLICY ON INSURANCE)

GREETING THE PATIENT

• SMILING FACE !


• SMILING FACE !

• KNOW THE PATIENT'S NAME


• SMILING FACE !


• FRONT OFFICE – NEAT, TIDY, PROFESSIONAL


• SMILING FACE !



• REGISTRATION PROCEDURES – FAST AND EFFICIENT


• SMILING FACE !



• REGISTRATION PROCEDURES – FAST AND EFFICIENT

• GOAL- 15 MINUTE RULE

THE CLINIC

• SMILING FACE ! AGAIN

THE CLINIC

• SMILING FACE !

• IN THE OPERATORY

• REVIEW REGISTRATION INFO

THE CLINIC

• SMILING FACE !



• REVIEW THE MEDICAL HISTORY

THE CLINIC

• SMILING FACE !



• REVIEW THE MEDICAL HISTORY

• INTRODUCE THE PATIENT TO GENERAL WELLNESS PRINCIPLES

DO WE JUST TREAT THIS AND STOP ???

DENTAL CARE IS NO LONGER JUST ABOUT POCKETS,

CARIES, A SMILE OR WHETHER THEY FLOSS OR NOT.

IT’S ALSO ABOUT ELIMINATING INFLAMMATION!

• Inflammation of the is at the root cause of many of the

chronic diseases of aging.

• The mouth is a significant source of that same inflammation if

you have periodontal disease.

• You can have periodontal disease and not even know it.

“At every dental visit PLEASE ask if YOU have any oral signs of

inflammation. It’s more important than you may think!”

IT STARTS WITH THE PAPERWORK- HEALTH HISTORY

INFORM AND EDUCATE

PATIENTS AND PHYSICIANS

• Periodontitis/Inflam/Heart

• Eliminate Inflammation

• Treat aggressively

• More Frequent Visits

• Insurance may not cover all

• Partner with US for LIFE !

• Consultation to Physician

• Informs of the diagnosis of

Periodontitis

• Educates about the risk correlation

• Requests a formal referral from MD

for the tx of periodontitis

• May result in insurance coverage for

perio tx on patient (possible, but

unlikely)

• For Patients on Warfarin or other

anticoagulants



Periodontitis and the need for surgery


• Requests an INR value

• Requests a possible reduction in

warfarin dosing

• Creates a partnership with

periodontist and MD

DO WE JUST TREAT THIS AND STOP ???



Periodontitis and the need for

surgery

• Informs about CCB’s and

hyperplasia.

• Requests an elimination of CCB’s

from medication profile



periodontist and MD

CONSULTATIONS FOR PHYSICIANS

• MUST BE CLEAR AND CONCISE

• SHOULD NOT TAKE LONG FOR MD TO COMPLY

• THEY CAN JOT NOTES DIRECTLY ON CONSULT LETTER AND FAX BACK TO

PERIO OFFICE

• OUTREACH TO MD’S EDUCATES, INFORMS AND GENERATES NAME

RECOGNITION

• Due to Tobacco/Perio/Cardio ….

Even more important to treat and

eliminate inflammation

• Clearly describe the inflammation

story

• Tx more aggressively, with more

frequent recall

• Might not all be covered by

insurance

• Partner with US for LIFE

• Sheet adapted from AAP

“Patient Pages”

• Addresses more about the

impact of tobacco on

supporting structures and

effect on wound healing.

• Higher failure rates on

implants.

• Successful tx more difficult in

smokers

• Does not address systemic

connection

• Diabetes/Perio/Inflammation

• Bidirectional Relationship

• Tx more aggressively

• More frequent visits to

control inflammation


• Partner with US for LIFE!

• Physician Consultation Letter

• Requests most recent INR

• Educates MD


MD

• Provides references

• BMI/Perio/Diabetes/Inflam

• Tx More aggressively

• More frequent visits to

control inflammation


visits

• Partner with US for LIFE !

IS THERE INFLAMMATION ??

YES NO

• INCREASE ORAL HYGIENE EFFORTS

• INCREASED SPT FREQUENCY

• DEBRIDEMENT / ROOT PLANNING

• PERIO SURGERY

• SELECTIVE EXTRACTION

• IMPLANTS PRN

• IS IT REGULARLY MAINTAINABLE/ DEBRIDABLE

NO YES

Continue Regular SPT

SUMMARY-THE NEW PATIENT-WELLNESS

EXPERIENCE

• HELP PATIENTS IN A WAY THEY HAVE NOT YET EXPERIENCED

• INCREASE CASE ACCEPTANCE

• REACH OUT FOR PATIENTS TO REFER FRIENDS AND FAMILY TO YOU

• REACH OUT TO PHYSICIANS TO INCREASE THEIR AWARENESS AND REFER TO YOU

• INCREASE THE PROPORTION OF YOUR PATIENTS WHERE YOU ARE THEIR “GATE

KEEPER”

a short dose of reality………… pdfs/new patie… · •do not ignore traditional perio and...

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