SCAPEGOAT ? Who is a

A Reckless

Product Placement

(Product placements aren't just for big companies anymore )  Case briefing by Thanandorn Panichnok

(( BLENDING INTO OUR LIFESTYLES ))

Supplying Media Space

Demanding Visibility +

Brand Connection = { }

((Content Providers)) ((Businesses))

In Theory …

Supplying Media Space

Demanding Visibility +

Brand Connection < { } ((Content Providers)) ((Businesses))

In Reality …

Media space becomes a battlefield… Most of media spaces are owned by big companies. Small budget companies have less chance to tie-in media spaces.

Money is the new director… Could you favor me by adding some scenes to promote our product?- a simple question from a business side to manipulate contents as a client position.

Who is a scapegoat of an unethical product placement?

“Am I watching a movie or commercial ?”

((audience’s  value))  

((content  providers’  view))  

((company’s  product  srole/  

story))  { {

Integrity  !     "Crea,vity  THE CONTENT COLLABORATION

+

1.

2. 3.

[ [Branded Content – Your own property

: Source:https://www.youtube.com/watch?v=m3ZOFIE5e4g&index=3&list=PL326ALImVIgzmcHG1DtvOPiFKMEh9-Kn9

{ } THANK YOU