a realtor’s guide€¦ · internet marketing & social media ... mls/pinergy, trulia, zillow,...
TRANSCRIPT
A REALTOR’S GUIDE
Internet Marketing & Social Media
@inreachmedia | facebook.com/inreachmedia | www.inreachmedia.org
2013 Checklist…
Identifying & Using Tools You Already Have
Taking Control of Your Online Presence
Essential Skills for 2013
Stay Connected & Stay In Front of Your Clients
Digital Marketing Tools You Already Have
STEP ONE Make sure your
Broker Website ,
MLS/Pinergy, TRULIA, ZILLOW, REALTOR.com,
& LinkedIn profiles are
COMPLETELY
filled out!!
Your Broker’s Website
Include Your Social Links
Full MLS Profile
Full Trulia Profile
Realtor.com …Find A Realtor
Full Realtor.com Profile Info
Full Realtor.com Profile Info
Check Back Regularly
Full Zillow Profile
Give Them a Reason To Share
Give Take FULL Advantage of Linkedin
Colleague Recommendations Endorsed Skills
Profile as a Resume
Why Google is GREAT
Your MLS…
VOW Sites
Default Template Customized Template
Where is my VOW Site?
#1 Missed Marketing Opportunity
Do you TEXT?
Do You have a Facebook Page?
Do you have a WEBSITE?
MLS Signature
**Sent from my iPhone**
Be A Detective
Claim Your Space
I Don’t Need Social Media
1100 M as of June
2013
Creating Your Own Marketing Through Social Media { The Heavy Hitters of 2013 for Real Estate }
Mail Chimp
Google Plus Blog Site (Mobile) Video
Reviews & Ratings
Business Page Benefits
Marketing Measuring Stick
Who Is Listening?
www.facebook.com/pages
(while logged in to your personal FB account)
How to get a Facebook Business Page
Reviews & Ratings
Zillow Agent Ratings
Yelp Business Reviews
Trulia Reviews
Blogs as Websites
Blogs as Websites (the benefit)
SEO (search engine optimization)
Refreshed (new) content regularly
Easy to edit and update
Posts can be formatted into newsletters
Newsletters
Can You Guess …
what the 2nd largest
SEARCH ENGINE
in the World is???
Your Very Own Channel
#MarketingTrends
Recent Social Media Trends in RE
2011 – 2012 PINTEREST
2010 – Present TWITTER
2012- Present INSTAGRAM
2013 – Present GOOGLE +
“ #HASHTAGS ON EVERY NETWORK “
Be Mobile…
REALTOR.COM
ZILLOW
TRULIA
GOOGLE PLUS
Mobile Friendly Tools
Why Mobile?
66% of Americans ages 24-35 own a smartphone
What are they using it for?
67% “to find businesses”
51% to obtain product information
45% to read reviews 45% to shop online…and
35% to access social media
Your 2013 Marketing Plan ( 1 Step At A Time) 1. Start with the tools you already have
MLS, eMail Signatures, 3rd Party Listing Sites
2. “Google” yourself & claim your online profiles
3. Add Social Media Social Network You are Familiar with| Reviews & Ratings Blog Formatted Website | YouTube Channel
4. Stay consistent Consistent Content, Posts & Updates Consistent Commenting & “Like”ing
5. Keep an eye on your mobile marketing Are your blogs, networks, websites mobile formatted?
6. Check Back Regularly
Biggest Benefit?
Marketing...................................... $0.00
Advertising.................................... $0.00
____________________________________
Total = $0.00
FACEBOOK: www.fb.com/INREACHMEDIA
TWITTER: www.twitter.com/INRECHMEDIA or @INREACHMEDIA
WEB: www.inreachmedia.org
BLOG: www.inreachmedia.org
LINKEDIN: www.linkedin.com/in/christinepierce
ON Google+ “Chris Pierce”