a qr code is more than just a code
DESCRIPTION
QR Code - Plan, Create, Measure and Market Using QR Codes.TRANSCRIPT
A QR CODE IS MORE THAN JUST A CODE
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Just a smart phone and QR Code reader
Reading a QR Code
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Discover Information
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Why Scan a QR Code?
• To Learn• To Watch• To Discover• To Get Discounts• Curiosity
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Postcard
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QR Code directs to a Landing Page
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Business Cards
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Discounts
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Movie Promotion
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Advertisements
The Pepsi ad cleverly uses the QR code as an integral part of the visual display.
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Advertisements
This advertisement appeared in the October 8th, 2009 edition of New York Times
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Advertisements
This giant QR Code on a billboard allows consumers to view a short video advertisement
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Logos
QR Codes can work with missing pixels and allows the options for adding logos
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Music
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Paying via QR Code
Starbucks could be a leading innovator in the start of mobile commerce
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Who Scans Them?Gender QR Code Audience
Male 60.5%
Female 39.5%
Age QR Code Audience13-17 108
18-24 136
25-34 211
35-44 117
45-54 68
55-64 28
65+ 22
Demographic Profile QR Code Scanning Audience June 2011
Total Mobile Audience U.S. Age 13+
Source: comScore MobiLens
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Where are they found?
Location QR Code AudiencePrinted magazine or newspaper 49.40%
Product packaging 35.30%
Website on PC 27.40%
Poster or flyer or kiosk 23.50%
Business card or brochure 13.40%
Storefront 12.80%
TV 11.70%
Demographic Profile QR Code Scanning Audience June 2011Total Mobile Audience U.S. Age 13+
Source: comScore MobiLens
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SO IS QR CODE RIGHT FOR MY SITUATION?
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Reasons
Do you have mobile content that can deliver to aid in the communication? Does your consumer have a smart phone? Will the consumer will be scanning multiple items around or within your
content?
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GENERATETRACK
MEASURE…
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Generate The Code
URL
Tracking
Shorten
Code
Identify Your Target
Add Campaign Tracking
Use a URL Shortener
Generate a QR Code
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Generate The Code
Many QR Code generator existshttp://2d-code.co.uk/qr-code-generators/
How to Use Bit.ly QR Codeshttp://mashable.com/2010/10/13/bit-ly-qr-codes/
2D Codes : 10 Commandments for Marketershttp://mashable.com/2011/01/28/qr-code-business-tips/
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