a project report on impact of sales promotion activities on the sales of diet pepsi

Impact of sales promotion activities on the sales of diet Pepsi

EXECUTIVE SUMMERY

This project report is on the “Impact of sales promotion activities on the sales of diet

Pepsi” on retailer to know about the promotional level among the retailers. The

project was carried in Mysore with sample size of 200 retailers.

There are two variables dependent and independent variables:

Dependent variable: Sales is dependent variable because when promotional

activities are properly confronted to the retailers.

Independent variable: Here independent variable is promotional activities.

Therefore the project is done to convey the promotional activities to the retailers in

order to increase the sales.

Babasabpatilfreepptmba.com 1


STATEMENT OF THE PROBLEM

UNCATARED MARKET FOR DIET PEPSI

IN MYSORE



PURPOSE OF THE STUDY

TO INCREASE THE BREADTH OF MARKET

FOR DIET PEPSI

.



SCOPE OF THE STUDY

The scope of the study is to understand:

1) The reasons behind the uncatared market for Diet Pepsi

2) Can sales promotional activities help in increasing the sales of

Diet Pepsi.

3) Service satisfaction level.

LIMITATIONS OF THE STUDYBabasabpatilfreepptmba.com 5


1) Due to time constraints the study is restricted only to the retailers

and not of consumers.

2) Among the retailers only the following are considered:

a. A & B Class bakeries

b. Supermarkets

c. Provision Stores

d. Industries

e. Colleges

f. Hotels

3) The coverage of objective of the study is limited to the extent of

information given by the company. Inspite of all above-

mentioned limitations, every effort has been made effectively and

report is prepared to the best of my knowledge.



OBJECTIVE OF THE STUDY

1. To increase the sales of Diet Pepsi through promotional activities.

2. To know the reasons behind the uncatared market

for Diet Pepsi.

3. To explore new market for Diet Pepsi.



CHAPTER - II



ORGANISATION PROFILE

HISTORY

Donald M. Kendall, President and Chief Executive Officer of Pepsi-Cola and

Herman W. Lay, Chairman and Chief Executive Officer of Frito-Lay found

PepsiCo, Inc., through the merger of the two companies. Caleb Bradham, a New

Bern, N.C. pharmacist, created Pepsi-Cola in the late 1890s. Frito-Lay, Inc. was

formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in

1932, and the H. W. Lay Company, founded by Herman W.Lay, also in 1932.

Herman Lay is chairman of the Board of Directors of the new company; Donald

M. Kendall is president and chief executive officer.

Pepsi-Cola began selling its products outside the United States and Canada in the

mid-1930s, opening in the United Kingdom in 1936. Operations grew rapidly

beginning in the 1950s. Today, PepsiCo beverages are available in more than 170

countries and territories. Brands include Aquafina, Gatorade and Tropicana.

The new company reports sales of $510 million and has 19,000 employees.



CORPORATE PROFILE

PepsiCo is the world leader in convenient food and beverages

with 2005 revenues of more than dollar 32 billion and more than 157000

employees.

The company consists of Frito-Lay North America, PepsiCo Beverages

North America, PepsiCo International and Quaker Foods North America.

PepsiCo brands are available in nearly 200 countries and territories and generate

sales at the retail level of about $85 billion.

Many of PepsiCo's brand names are more than 100-years-old, but the

corporation is relatively young. PepsiCo was founded in 1965 through the

merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998 and Pepsi

Co merged with Quaker Lays in 2001.

PepsiCo offers product choices to meet a broad variety of needs and preference

-- from fun-for-you items to product choices that contribute to healthier

lifestyles.

PepsiCo owns some of the world's most popular brands, including Pepsi-Cola,

Mountain Dew, Diet Pepsi, Lay's, Doritos, Tropicana, Gatorade, and Quaker. Our

brands are available worldwide through a variety of go-to-market systems,

including direct store delivery (DSD), broker-warehouse, and food service and

vending.

.



PEPSI IN INDIA

Pepsi gained entry to India in 1988 by creating a joint venture with the Punjab

Government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas

India Limited. This joint venture marketed and sold Lehar Pepsi until 1991

when the use of foreign brands was allowed; Pepsi bought out its partners and

ended the joint venture in 1994. The brand was trademarked on June 16, 1903,

though the drink was first made in 1898, by pharmacist Caleb Bradham.

PEPSI BRANDS AVAILABLE IN INDIA



1. PEPSI

2. PEPSI CAFÉ CHINO

3. DIET PEPSI

4. 7 UP

5. MIRINDA

6. SLICE

7. MOUNTAIN DEW

8. AQUIFINA

9. LEHAR SODA



Price of the Product (Diet Pepsi)

250ml sales price Rs.12/- and retailers price Rs. 11/-

500ml sales price Rs. 20/- and retailers price Rs. 18.67/-

330ml sales price Rs. 20/- and retailers price Rs. 18.67/

One case contains 24 bottles



PEPSICO’S MISSION

PepsiCo’s mission is “To be the world's premier consumer Products Company

focused on convenient foods and beverages. We seek to produce healthy

financial rewards to investors as we provide opportunities for growth and

enrichment to our employees, our business partners and the communities in

which we operate. And in everything we do, we strive for honesty, fairness and

integrity.”



Corporate Citizenship

At PepsiCo, we believe that as a corporate citizen, we have a responsibility to

contribute to the quality of life in our communities. This philosophy is expressed

in our sustainability vision which states: “PepsiCo’s responsibility is to

continually improve all aspects of the world in which we operate – environment,

social, economic -- creating a better tomorrow than today.”

Our vision is put into action through programs and a focus on environmental

stewardship, activities to benefit society, and a commitment to build

shareholder value by making PepsiCo a truly sustainable company.



Executive Office PepsiCo, Inc.

700 Anderson Hill Road

Purchase, NY 10577

(914) 253-2000

PepsiCo Headquarters

PepsiCo World Headquarters is located in Purchase, New York, approximately

45 minutes from New York City. Edward Durrell Stone, one of America’s

foremost architects, designed the seven-building headquarters complex. The

building occupies 10 acres of a 144-acre complex that includes the Donald M.

Kendall Sculpture Gardens, a world- acclaimed sculpture collection in a garden

setting.



Divisions

The company reports their operating results as follows, by divisions:

Frito-Lay North America (FLNA)

PepsiCo Beverages North America (PBNA)

Quaker Foods North America (QFNA)

PepsiCo International (PI)

PEPSICO REPORTING STRUCTURE

PEPSICO

FLNA PBNA QFNA PI



COMMITMENT

Diversity isn’t just the right thing to do. It’s the right thing to do for our business,

and we are committed to making diversity and inclusion a way of life at PepsiCo.

In our business, understanding different cultures is a major advantage. In fact,

we view diversity as a key to our future. Our brands appeal to an extraordinarily

diverse array of customers. And they are sold by an equally diverse group of

retailers.

To truly understand the needs of our customers and consumers -- and succeed

in the marketplace -- PepsiCo must reflect that diversity in our employees, our

suppliers and in everything we do.

Offering a workplace where diversity is valued helps us build the top-quality

workforce so crucial to our success -- by enabling us to attract and retain great

people from a wide spectrum of backgrounds.



Community

We are committed to celebrating and supporting diversity in our community

through our corporate giving and community programs. PepsiCo gives to the

community through the PepsiCo Foundation, the PepsiCo Community Affairs

Department and PepsiCo divisions. The PepsiCo Foundation and our operating

divisions gave grants to more than 1,000 community organizations, of which a

significant portion were organizations championing diversity. We also support

organizations through gifts in-kind, such as product, premiums, printing,

meeting arrangements, equipment donations, and support of events,

conventions, journals and meetings.



Customers

We are committed to marketing our products to all groups, treating all

customers with respect, sensitivity and fairness, while providing some of the

greatest products on earth. Early in its history -- as far back as the 1940s --

Pepsi-Cola recognized the importance of diversity. Pepsi pioneered targeted

marketing and national lifestyle advertising featuring minorities. We developed

education and sports programs spotlighting minorities. We partnered with

many groups to create programs that contribute to minority communities. We

sponsored major music tours by entertainers such as Tina Turner. We support

minority media and interests. Over the years, our success has been recognized

with numerous awards. Most importantly, our products are purchased and

enjoyed by all groups of consumers.



Shareholders

PepsiCo (symbol: PEP) shares are traded principally on the New York Stock

Exchange in the United States. The company is also listed on the Amsterdam,

Chicago, Swiss and Tokyo stock exchanges. PepsiCo has consistently paid cash

dividends since the corporation was founded.



PEPSI CO’s Sustainability vision

“PepsiCo responsibility is to continuously improve all the aspects of the world in

which they are operating i.e. that is environment social and economical with an

intension of creating better tomorrow than today”.

This is the core part of the vision.



ENVORONMENTAL POLICY

1. PepsiCo complies with applicable legal and regulatory requirements and

companies standards and conduct regular audits to verify compliance

2. PepsiCo annually review companies performance in implementing the

policy

3. PepsiCo reviews policy periodically and updates as needed.

4. It considers potential environmental impacts in daily decision making

process

5. Pepsi co applies sound environmental management practices.

6. Pepsi encourages conservation of natural resources, recycling and

pollution control to ensure cleaner air and water

7. Pepsi co monitors emerging issues and keep abreast of regulatory

changes technological innovation and stakeholders interest.

8. PepsiCo works with licensed bottler’s suppliers and customers top

reduce environmental impacts on its product throughout their life cycle.

As the part of their environmental policy Pepsi Co India has

1. Donated generously to the Tsunami victims.



2. The company has also developed a Teppada village NH-4 Begur

surrounding Nelamangala Plant and the company has also been providing

free water to this village.

PEPSI CO’s SALES VISION:

“To build an exceptional customer focused sales team, which will

consistently exceed customer expectations by delivering executional

excellence in the market place through best selling systems and

process.”



HONOURS FOR 2006

PepsiCo named winner of the best-integrated marketing campaign during

the Globes Awards sponsored by the Marketing Agencies Association

(MAA) Worldwide. Pepsi Wins Award for Indian Cricket World Cup

Campaign by Marketing Agencies Association Worldwide.

PepsiCo Recognized as one of the "20 Most Influential Multi-Nationals in

China." by China Business News.

Institutional Investor Releases 'Best CEOs' list; Reinemund Tops Beverage

Leaders.

Chinese College Students Name Pepsi among Top Ten Brands.

Fortune Magazine calls PepsiCo "one of the best run companies in the

country.”

PepsiCo Wins Sam’s Club ‘Supplier of the Year’ Award.

Institutional Investor Identifies PepsiCo as one of America’s Most

Shareholder-Friendly Companies.

PepsiCo Ranks as 15th Most-Admired Company on Fortune's List of the

Top 20.

Gatorade Mexico Named Wal-Mex 'Supplier of the Year'.

PepsiCo Officially Observes $100 Billion Market Cap Milestone.



Distributional Channel of PepsiCo India (COBO’s)

FACTORY

DISTRIBUTORS

RETAILERS

CONSUMERS



ORGANISATIONAL CHART OF PEPSICO INDIA

BUGM (CEO)

ED

NOMU SOMU COMU EOMU WOMU

(MUM) (MUM) (MUM) (MUM) (MUM)



BUSINESS UNIT GENERAL MANAGER (BUGM):Mr. RAJEEV BAKSHI

EXECUTIVE DIRECTOR (ED): Mr.TANMYA VATS

NORTH OPERATIONS MARKET UNIT (NOMU):

SOUTH OPERATIONS MARKET UNIT (SOMU):

CENTRAL OPERATIONS MARKET UNIT (COMU):

EAST OPERATIONS MARKET UNIT (EOMU):

WEST OPERATIONS MARKET UNIT (WOMU):

MARKET UNIT MANAGER (MUM):

THE MUM FOR SOMU: - Mr. VENKATSHANKAR

Note:

Each market unit has a manager called as Market Unit Manager (MUM).

Represents flow of Authority.



SOUTH OPERATIONS MARKET UNIT (SOMU)

SOMU

CHENNAI MADURAI KARNATAKA

(UM) (UM) (UM)



The South operations Market Unit is been divided into three parts they are

1) Chennai

2) Madurai

3) Karnataka

Each unit has a Unit Manager, which is also called as the Vice

President.

These Unit Managers report to their respective Market unit Manager (MUM)

Mr. Venkatshankar



KARNATAKA UNIT

LMP

UNIT MANAGER (UM)

(Mr. JAYA CHANDRAN)

TDM TDM TDM

ADC ADC ADC

MDC

CE’s CE’s CE’s



Contd….

For Karnataka Unit there are: -

1Line plant manager

1 Unit Manager (UM)

3 Territory Development Managers (TDMs)

3 Accounts Development Manager (ADCs)

1 Market Development Manager (MDC) and

Customer Executives (CEs)

If the Unit Manager / Vice president has Sales as well Operational power then

he reports to Line Plant Manager as well as the respective Market Unit Manager

but if the Unit Manager has only sales power then he has to report to the Line Plant

Manager who in-turn reports to the Market Unit Manager.



DIVISION OF KARNATAKA UNIT

The entire Karnataka unit is divided into 3 territories and accordingly one

Territory Development Manager is been assigned to each territory: -

1) Up Country – it refers to the places outside Bangalore i.e. Mysore,

Mangalore, Tumkur, Ramnagar, Kolar etc.

2) Kormangala

3) Yeshwantpura



FUNCTIONS OF ACCOUNTS DEVELOPMENTCO-ORDINATOR (ADC):

The function of ADC is developing the new accounts i.e. adding up new

retailers to the existing market list.

He is concerned with sales department only.

FUNCTIONS OF MARKET DEVELOPMENT CO-ORDINATOR (MDC):

The function of MDC is to develop new market.

He purely undertakes marketing activities.

Note: -

The ADC and the MDC are only the supportive functions between the TDMs and

CEs.

Together with the TDM the Karnataka Unit also has a MDM Mr. ABDUL ASHIQ

The TDM takes care of sales activities in its region and the MDM is concerned with

marketing functions.



PLANT DETAILS

PLANT

ACCOUNTS LOGISTICS QUALITY CONTROL

The plant is divided into three departments,

1) ACOUNTS

2) LOGISTICS

3) QUALITY CONTROL



1) ACCOUNTS : - This is one the big department which consists of the

financial operations of the company. It consists of maintenance of

accounts, the provision given to the retailers for the promotion

activities carried on by them. This department also deals with the

provision of coolers and any complaints with regard to it and other

financial requirements of the company.

2) LOGISTICS : - This department is concerned with transportation of

the products (bottles) to the distributors.

3) QUALITY CONTROL : - This department/unit takes care that the

product released are of standard quality according to the companies

norms provided



TYPES OF OPERATIONS UNDERTAKEN BY THE COMPANY: -

Pepsi India Holdings, the intermix of company-owned bottling operations

(COBOs) and franchisee owned bottling operations (FOBOs) within the market

units will help in providing a senior resources pool of line and staff managers,

impact both COBOs and FOBOs, and enable transference of best practices both

ways.

The company undertakes two types of operations they are:-

1) Company Owned Bottling Operations (COBO)

2) Franchise Owned Bottling Operations (FOBO)

1) Company Owned Bottling Operations (COBO): COBO refers to the

operations directly carried by the company. There are Three

COBOs in South India; they are in Chennai, Madurai and in

Karnataka. These COBOs have to work under the guidelines by the

PepsiCo New York.

2) Franchise Owned Bottling Operations (FOBO): FOBO refers to the

operations carried by the franchise.

Contd…………



COBOs/FOBOs organizations cut across disparate territories and

helped in building a substantial distribution network. The organization

structure in the market units is being reconfigured to reflect geographic

continuity and tap new market opportunities.

The objective of the exercise is to increase distribution of the company's

products, gain greater flexibility to leverage resources and share best practices.



DISTRIBUTORS IN MYSORE

There are six distributors in Mysore they are,

1. Blue star marketing.

2. Sahara Enterprise.

3. Tippu Taj

4. Renuka

5. N. S. Enterprise

6. S. D. Enterprise



Among the six distributors three are working over 50,000 AOP and three are

below 50.000 AOP.

Note:

The unit 50,000 is in cases

AOP is the Annual Sales Target to be achieved by each Distributor.

The following are the distributors who are classified under and below AOP.

OVER 50,000 AOP BELOW 50,000 AOP

BLUE STAR MARKETING SAHARA

TIPPU TAJ RENUKA

N.S. S. D.



NUMBER OF UNITS POSSESED BY EACH DISTRIBUTOR.

1. Blue star marketing - 4 UNITS

2. Sahara Enterprise - 2 UNITS

3. Tippu Taj - 4 UNITS

4. Renuka - 2 UNITS

5. N. S. Enterprise - 3 UNITS

6. S. D. Enterprise - 2 UNITS

Units refer to the vehicles in which the products are delivered.



Factors influencing the assignment of areas to distributors salesman

1. An average number of outlets the sales man can effectively work on. A

sales man can handle 40 outlets on an average effectively in a day.

2. Depending on the frequency of a particular route. The distributors

follow two types of frequencies they are,

Daily

Alternate days.



EIGHT IMPORTANT STEPS:

The following are the 8 important steps followed by the customer executives

(C.E.s):

1. PREPARATION

2. WISHING CUSTOMERS

3. SHOP INSPECTION

4. CHECKING FOR THE STOCKS WHICH ARE TO BE PLACED

5. INFORMING THE RETAILER ABOUT THE STOCKS WHICH ARE TO

BE PLACED.

6. EXECUTION OF THE ORDERS.

7. RE-EXAMINATION.

8. CONVINCING SKILLS.



PRODUCT DETAILS

Diet Pepsi is a low-calorie carbonated cola. It was introduced in 1965 as a variant of

Pepsi-Cola with no sugar. Its current formula contains the artificial sweetener

aspartame, and it is marketed as calorie-free.

In some countries, Diet Pepsi is known as Pepsi Light. This is not to be confused

with an earlier U.S. product of the same name which was essentially 1970s Diet

Pepsi with lemon flavoring.

Although Diet Pepsi contains caffeine, another version is available without caffeine.

Additional variations of Diet Pepsi have been introduced over the years, wherein

other flavors (such as wild cherry, vanilla, lemon, and lime) have been added to the

cola; their availability and brand identification vary by country.



PROMOTION

This one of the strategies adopted by the companies to increase the sales and also to

develop the market,

Promotions can be of two types

Sales promotion

Consumer promotion

Sales promotion: the promotion activities purely carried out to attract the

retailers to place orders.

Consumer promotion: The promotion activities carried out to increase the

consumption by giving various free bees.



DETAILS ON THE PROMOTIONS CARRIED ON PEPSI DIET

SALES PROMOTION:-

As a sales promotion the company undertook the following activities

1. On 250 ml Pepsi Diet (NRGB - Non Retainable Glass Bottles)

If the retailer purchased one case of 250 ml Pepsi Diet then he will get

two bottles of 250 ml free on it

2. On 500 ml(100 ml free) Diet Pepsi

If the retailers purchased one case of 500 ml Diet Pepsi then he is

eligible to get three bottles of 500 ml free on it.

3. On Can (330 ml)

If the retailers purchased one case of Diet Pepsi Can then he is eligible

to get three Cans free on it.

Note: - These offers will be limited to a particular period only.



CONSUMER PROMOTION

The company has undertaken consumer promotion activity like:-

1. On 500 ml(100 ml free) Pepsi Diet

The promotion activity carried on is 5 + 1 i.e. if a consumer

purchases five bottles of 500 ml he receives one bottle free.

2. On Can (330 ml):

The promotion activity carried on is 5 + 1 i.e. if a consumer

purchases five Cans of 330 ml he receives one Can free.



PURPOSE OF THE PROMOTION

The purpose of this Promotion is to increase the trails and convert

them to Diet customers.



SAMPLING

The sample size used for the survey is 200 retailers. It includes,

1. BAKERIES (A and B class)

2. SUPER MARKETS

3. INDUSTRIES

4. COLLEGES

5. HOTELS

This sample size was identified because they were the means of reaching consumers.

Sampling frame:

It was the route planner provided by the company.

Sampling method:

Judgment sample method was used which is type of Non probability sample. It

refers to a sampling method in which chance selection procedures are not used.

Judgment sample refers to the one in which there is an attempt to draw a

representative sample of the population using Judgmental selection procedure.



Research Design

The Research design was divided into two parts they are

1. Survey

2. Implementation

The six days of the week were divided as three days for survey and three

days for implementation.

Survey: As per the route planner provided by the company the survey

was conducted through questionnaire.

During the survey we found out that there are three types of outlets selling

cold drinks they are,

PEPSI MONOPOLY

CCX MONOPOLY

MIXED



Implementation: After the survey implementation was carried out. In this

procedure

1. The orders were taken after sorting out the retailers enquiries.

2. Then these orders were placed to the distributors and ensured

that the stock got delivered on time

3. It was seen that the stock was displayed as per Pepsi Standards

i.e. 12 – warm display with front facing

12 - Cold Display

DATA COLLECTION METHOD: SURVEY

DATA COLLECTION TECHNIQUE: QUESTIONAIRE



CHAPTER - III



FINDINGS AND RESULTS



FINDINGS

THE GRAPH SHOWING THE NUMBER OF

RESPONDANTS SELLING AND NOT SELLING

DIET BEFORE THE SURVEY



129

71

0

50

100

150

NUMBER OF

OUTLETS

NOTSELLING

SELLING

RESPONDANTS

Series1

CHART 1

Contd…

EXPLAINATION:-

Chart 1 clearly shows that

129 outlets were not selling Diet PEPSI

71 were selling Pepsi Diet

The reasons behind this were:-



1. Some retailers thought that Diet will not move in their outlet as customers

were unaware and there were no enquiries

2. Some areas are underdeveloped, and from our survey I feel that Pepsi

Diet is the product which will move in the upper middle class locality

3. The other reason was that the supply of Diet was stopped in Mysore for a

particular period, so these retailers did not knew about the of Diet Pepsi

availability now.

4. When visited colleges the price of Diet was a problem. As many canteen

owners said that if the price would be Rs. 10 it could be better.



RESULTS

SALES REPORT

020406080

100

APRIL MAY JUNE

MONTHS

UNIT

S IN

CAS

ES 250 ml NRGB

500 ml

330 ml Can

CHART 2



Explanation:-

Chart 2 shows the number of cases sold before and during my project.

The figures indicate the number of cases sold from April to June and each case

consist of 24 bottles/tins.

When we look at the chart2 we get a clear picture of sales raising in the

month of May (178 cases) compared to the sales figure of April (90 cases).

There was a drastic fall in the month of June (85 cases) as the monsoon

already hit Mysore in the first week of June.

The sales figure of July was not available as my project completed in the

mid of July and the sales results/figures will be available only at the end of the

month.



CALCULATION OF PERCENTAGE INCREASE IN SALES

APRIL MAY % Increase

NRGB 20 82 60.78%

500 ml 25 75 50%

Can 55 21 -

Working:-

1. For NRGB:-

When:

Total sales 102 (20 + 82)

Incremental sales 62 (82-20)

Therefore, for 100 cases

Incremental sales will be= 100 x 62 = 60.78%

102

2. For 500 ml

When:

Total sales 100 (25 + 75)

Incremental sales 50 (75-25)

Incremental sales will be= 100 x 50 = 50%

100

ACHIEVEMENTS:

The achievement is in the form of new outlets opened for Pepsi Diet.



They are as follows:-

Name of the outlet Location

1. V.B Bakery, Sayyaji Road

2. Manjunath Bakery Ballal Circle

3. Kannan Bakery J.C Main Road

4.Surya Bakery, Ganesh temple N.R Mohalla

5.Bake Land Shivaji Road N.R Mohalla

6.Karnataka Bakery Shantinagar

7.Anurag Bakery,

4th stage Kuvempunagar

8.Dharwad Bakery, Kuvempunagar

9.Aroma Bakery, r Kuvempunagar

10.Dharwad Bakery, Saraswatipuram

11.Vinayaka Stores, Vinayaka Nagar

12.New Subbana store K.D.Road Jayalakshmipuram

13.Omkar Stores High Tension Road



14.Sri Mahadeshwara Enterprises Hebbal 2nd Stage

15.Sri Maruti Stores Hebbal 2nd Stage

16.Deepam stores 1st cross Vijaynagar 19th main

17.Sri Krishna BakeryHampi Circle Vijaynagar

18. Sweet JunctionNew Kantharai Urs Road

19.Aishwarya Bakery, Arvindanagar

20.Sarigama Bakery, Vivekananda Nagar

21.Muthappa Bakery, Andholana Circle Ramkrishna Nagar

22.Ruby Bakery, Ramkrishna Nagar

23.Sri Ragavendra Iyengar Bakery T.K.Layout

24.Sri Ranga Iyengar Bakery T.K.Layout

25.Kavitha Bakery, T.K.Layout

SUGGESTIONS



1. Print Media : - Print Media plays an important role after electronic

media, because in the electronic media advertisements will be of hardly one

minute and may not convey the full details. Pamphlets should be used as

well as newspapers.

2. Hoardings :- Hoardings is also referred to print media but the difference

is that it should be displayed properly on the road side where it can catch

publics eye.

3. Canvassing :- As Diet is the product which can very well move into the

youth so canvassing should be done around the colleges and around/in the

companies where the youths are working like Infosys, L&T etc and even

nearby colleges

4. Free Sampling to software company/ company employees

5. Giving free liquid of 50 ml with same pricing on an NRGB

6. In place of giving of schemes like 100 ml free reduce its price to Rs 10

COST OF THE SUGGESTIONS



PRINT MEDIA: -

The cost of print media will be less and it is a means of mass communication.

Hoardings:- It is one time investment and can be displayed till maximum days. So

investing into this is not a wrong decision.

Canvassing:- Though it is costly but it plays as an important role in displaying the

product because it will be face to face communication.



CHAPTER - IV



QUESTIONNAIRE

1) NAME and ADDRESS :-

2) Do you sell Pepsi Diet

YES NO

if no why

Supply Problem No Demand No idea about such a product

If yes is it properly displayed?

YES NO

3) Channel of awareness

Salesman Advertisement

4) Do you know about the promotional awareness activities

Sales promotion Consumer promotion

5) Would you like to sell diet Pepsi

YES NO



6) Are you satisfied by the services offered by Pepsi

YES NO

7) How often would you like Pepsi supplier visit you

1-2 times a week More than 2 times a week Once in fifteen days

8) What kind of sales promotional activities other than margins would you like from

the Pepsi distributor.

COMMENTS



BIBLOGRAPHY

The information needed to complete this project was directly from,

EXTERNAL GUIDES: - Mr. RAVINDRA PAI ADC PepsiCo INDIA

Mr. SASANK C.E. PepsiCo INDIA (MYSORE)

WEBSITE: - www.pepsico.com


http://www.pepsico.com/

a project report on impact of sales promotion activities on the sales of diet pepsi

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