a project report on allotment of new dealership for universal construction & machinery equipments...

7/31/2019 A Project Report on Allotment of New Dealership for Universal Construction & Machinery Equipments Ltd. In Pune

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A Project Report

on

Allotment of New Dealership for

Universal Construction & Machinery Equipments Ltd.

In Pune District

Submitted To

Yashwantrao Chavan Maharashtra Open UniversityDnyangangotri Near Gangapur Dam, Nashik-422222, Maharashtra(India)

Website:www.ycmou.com

Study Center

Asian School Of Management (62289)

401 Landmark Center, Pune, Maharashtra 411009

Website: www.asianschoolofmangement.com

Faculty Guide- Submitted by-Prof. Dr. Rajan Dhamdhere Pradeep Giri (2nd Year)Department of Marketing Management Master of Business Administration

Asian School of Management PRN No. 2008017000958651
http://www.ycmou.com/http://www.ycmou.com/http://www.ycmou.com/http://www.asianschoolofmangement.com/http://www.asianschoolofmangement.com/http://www.ycmou.com/http://www.asianschoolofmangement.com/


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This is to certify that the project work entitled A Project Report on Allotment

of New Dealership for Universal Construction & Machinery Equipments

Ltd. In Pune District is a piece of work done by Mr. Pradeep Giri, student of

Asian School of Management, under my guidance and supervision for the fulfillment

of the MBA course,Yashwantrao Chavan Maharashtra Open University, Nashik.

To the best of my knowledge and belief the thesis embodies the work of the candidates

himself and has been duly completed. Simultaneously, the thesis fulfills the

requirements of the rules and regulations related to the YCMOU and I am assured that

the project report is up to the standard both in respect of contents and language for

being referred to the examiner.

Date:

SignatureProf. Dr. Rajan Dhamdhere

Department of Marketing Management

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CERTIFICATE


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Declaration

I hereby declare that the project report entitled"A Project Report

on Allotment of new Dealership For Universal Construction &

Machinery Equipments Ltd. in Pune District .is the produce of my

sincere effort. This winter internship project report is being submitted by

me alone, at the Yashwantrao Chavan Maharashtra Open

University, Nashik for the partial fulfillment of the course Master of

Business Administration, and the report has not been submitted to any

other educational institution for any other purpose.

Pradeep Giri (2nd Year)Master of Business AdministrationPRN No. 2008017000958651

YCMOU Nashik

Acknowledgement

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At the outset, I offer my sincere thanks to UNIVERSAL CONSTRUCTION

MACHINERY AND EQUIPMENT LTD. COMPANY for given me an opportunity to

work on the project titled, A Project Report on Allotment of new Dealership For

Universal Construction & Machinery Equipments Ltd. in Pune District

It is a moral responsibility of each individual to acknowledge the help of each

individual who has made my project smoother . First of all I would like to express my

gratitude thanks to Mr.Gajanan Metre (Marketing Manager of UCM&EL) who

despite his tight schedule spared time for discussions and informed about basic

groundwork and direction without whose support, this report would not have been

possible. I appreciate him of giving me an option of selecting such a wonderful

project. The learning has been immense for me from this project.

I am thankful to all employees at Universal construction & machinery equipment

Ltd. for providing me all the information and help I required for completion of t0his

project. I am highly grateful to the management at Universal construction &

machinery equipment Ltd. for giving me this opportunity to work on a dream project

and in the process harness myself with the huge learning on all aspects.

Content Sheet

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S.No. Contents Page No.1. Executive Summary 12. Introduction 23. Industry Profile 44. 1. Introduction And History Of Company 65. 1.1 Theoretical Background 86. 1.2 Organization Structure 117 1.3 Policies 138. 1.4 Success Drivers At Universal 159. 1.5 Competitors Profile 1610. 2. Objectives Of Study 1711. Hypothesis 1812 3.Research Methodology 1912. 4. Data presentation and analysis 2013. 5. Testing of hypothesis 2714 6. Limitation of Study 29

15 7. Findings of The Research 3017 8. Recommendation 3118 Bibliography 3219. Appendix 3320 Universal Construction & Machinery Equip. Product 35

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This study gives a brief detail of my project at the company. As part of our curriculum we had to

undergo project which gives us better pr1actical knowledge about the corporate world.

My learning experience with Universal Construction & Machinery Equipments Ltd begins with

my joining. My project report contains all the information about my work experience with

Universal Construction & Machinery Equipments Ltd

The experience what I have obtained from this company had made me understand various

aspects and techniques that can be applied in my future tenure. The purpose of creating this

report is to bring out the various view points about the real corporate world and also to build up

capability to build up capability to adapt to such environment. This report gives brief about the

company profile and the practical experience in the Marketing Department where I have done

my project.

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INTRODUCTION TO THE PROJECT


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Universal has always envisioned itself, built its foundations and focused its energies and

working towards growing beyond just another sound manufacturing company from India.

Universal have always brought them to reach International standards, raise global benchmarks in

technological breakthrough and set even more respectable quality bars in competitive success

stories. Universal, an ISO 14000, ISO18000. certified company, is engaged in selling wide range

of world class construction equipments backed by excellent after sales service. It is situated in

Pune, one of the top industrial towns of India and considered to be the Oxford of East and just

around 150 Kms. from Mumbai, the commercial capital of India. This company established

1975, employee more than 1000.

Head office at: Universal Construction Machinery & Equipment Ltd. Universal House, Warje

Naka, Pune - 411029.Maharashtra, India.

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Construction Industry is one of the most booming industries in the whole world. This industry is

mainly an urban based one which is concerned with preparation as well as construction of real

estate properties. The repairing of any existing building or making certain alterations in the same

also comes under Construction Industry.

This industry can be categorized into three basic categories namely:-

1. Construction involving heavy and civil engineering -The construction of large projects

such as bridge, road, etc comes under this category.

2. General construction - The construction works that involve building of real estate ones such

as residential or commercial real estate assets, etc.

3. Construction projects involving specialty trades- Construction works that involve building

up of specialized items namely, electric related works, works on woods, etc.

Today, India is the second fastest growing economy in the world. The Indian

construction industry is an integral part of the economy and a conduit for a substantial part of its

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INDUSTRY PROFILE


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development investment, is poised for growth on account of industrialization, urbanization,

economic development and people's rising expectations for improved quality of living.

In India, construction is the second largest economic activity after agriculture. Construction

accounts for nearly 65 per cent of the total investment in infrastructure and is expected to be the

biggest beneficiary of the surge in infrastructure investment over the next five years. Investment

in construction accounts for nearly 11 per cent of Indias Gross Domestic Product (GDP).

239.68 billion is likely to be invested in the infrastructure sector over the next five to 10 years -

in power, roads, bridges, city infrastructure, ports, airports, telecommunications, which would

provide a huge boost to the construction industry as a whole.

INDUSTRY SEGMENTS

REAL ESTATE INFRASTRUCTURE

Residential (Housing & Development)

Industrial (Industrial Parks, Factories,

Plants, etc.)

Corporate (Office, Research Centres)

Commercial (Retail: Malls, Shops,

Showrooms; Hotels; etc. )

Roads

Railways

Urban infrastructure (improved housing,

watersupply and sanitation, schools,

universities, health and security, etc.)

Ports

Airports

Power

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Universal has always envisioned itself, built its foundations and focused its energies and working

towards growing beyond just another sound manufacturing company from India. Universal have

always brought themselves to reach International standards, raise global benchmarks in technological

breakthrough and set even more respectable quality bars in competitive success stories. Universal,

engaged in selling wide range of world class construction equipments backed by excellent after sales

service. It is situated in Pune, one of the top industrial towns of India and considered to be the Oxford

of East and just around 150 Kms. from Mumbai, the commercial capital of India. This company

stabilized 1975, employee more than 1000.

The Universal Group, an ISO-9001:2000 Company, is among Indias leading engineering

conglomerates. A major player in construction and material handling equipment industry, Universal

has emerged as a one- stop-shop for providing end-to-end solutions for the construction industry. ln the

three decades of its evolution. Universal has become more than one of lndia's largest engineering

companies. lt has been a pioneer of new technology, a prime mover at every stage, introducing

products and technologies that helped take the construction industry a giant leap forward. The state-of-

the-art facilities of Universal have rolled out over a million construction and material handling

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CHAPTER 1. INTRODUCTION AND HISTORY OF COMPANY


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equipment for its high profile, quality-conscious clients all over the world. World-class manufacturing

practices coupled with relentless focus on research and development, have brought Universal today in

the league of premier corporate entities in India. After achieving pan India presence, we are now

aiming at the global market. Our products conform to high standards of technology, performance and

durability. The key to our future growth lies in innovative products supported by excellent after-sales

services, strong financial systems and controls and increased dealer penetration.

1. Vision

To be the largest selling construction manufacturing company beyond boundaries by meeting the

world class standard through strong R&D efforts, sophisticated manufacturing equipments, strong

after sales support and global reach.

2. Mission

Universals quest for reaching the pinnacle in technology based construction solutions is powered by

an even greater desire to be socially responsible, to conduct business in superior service values and

to provide consistent innovations for a better life.

3. Universal at a Glance:For over 3 decades, Universal, an ISO certified company has been catering to the specific need of

business. With huge investments in its infrastructure, strong R&D extensive range of superlative

products, wide spread sales and service network and global reach, Universal, endeavors to provide

world class construction equipments backed by fully equipped integrated manufacturing process. In

over 25 countries, Universals high production capacity plant in conjunction with heavy export is

helping thousands better their lives. Widespread Network, Customer Delight, Innovative Solution,

State of the art infrastructure, Strong R&D; the five elements defining excellence epitomizes

Universal. Harnessing technology to its maximum potential and shaping imagination into reality.

Universal continues to give mechanization a whole new dimension and help better lives across the

globe.

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4. manufacturing units spread across acres

5. different types of equipments

6. Export to more than countries

7. Machines manufactured every hour

1.1 THEORETICAL BACKGROUND:-

As is India, Universal will also grow on to cover the world in its offerings of advance construction

solutions, proficient sales network and a professional pedigree that will always stay Indian at heart.

Universal has lined up massive National Expansion blueprint. It has decide to build assembly units in

5 locations across India; besides these support offices, Universal gears up fast, towards growth by

putting up a new plant at Shivane, on the Pune-Bangalore highway. This ultra-modern assembly shop

boasts of world-class machinery and equipments, aligned on process and system designed to cater to

export-oriented product manufacturing requirements.

After sales, Universal Priority:

To ensure that experience of super-sales stay that way for the customer, Universal has worked out an

innovative concept of Service van with inbuilt workshop facility to be able to visit customers on-

site and service all and any concern related to the equipment or technology at work. We have been

successful in not just stopping at sales, but extending the service by providing, Annual Maintenance

Contracts arguably first time in India.

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Success beyond the Seas:

Universals success of late has been more international. Extremely well received exhibition

participation at Bauma 2004 & Bauma 2007- Germany and such other networking opportunities have

accentuated Universals growth and shape it into a globally competitive company of India. Universal

now has an expanded, all spruced up Special Import Export Division to cater to the requirements of

clients from abroad. Universal with its growing demand for export and having 20% export share of its

present turnover.

International Expansion:

The effervescent encouragement that Universals Export division is getting is beyond imagination.

Post Bauma and the ever-increasing enquiries for the vast range of products and alliances; Universals

export now contributes in excess of 20% of the overall company turnover. This has naturally boosted

Universals international flight plans and quickened the pace of setting up its Sales and Service offices

at initial stages in the international markets. Universals global footprint includes international offices

in Dubai, Germany.

First in India, CIDC approved, fully fledged Training Institute

Universal Constriction Machinery training center is being started to provide various types of of skill

based and knowledge based training service to the construction equipments & machinery operatorsand later stage Project Manager related to the selection, operation maintenance and optimum use of

equipment. Training Center is being started in association with Construction Industry Development

Council, and organization set up by Govt. of Indias planning commission. State-of-the-art center is

located at 2nd plant of universal at Shivane. It has all the facilities like Library, Audio-Visual aids,

Course Material, Computers, Internet etc.

State-of-the-art Infrastructure:Highly competent in-house manufacturing facilities adhering to international standards in conjunction

with fully equipped integrated manufacturing processes ensure that Universals indigenously

developed construction equipments suit all on-site requirements. The premium quality product help

build superior constructions thereby enriching business.

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Innovative Solution:

Combining high-precision components with reliable and robust design, universals product basket

offers an extensive range of efficient, user-friendly, versatile and economical customized equipments

like concrete batching plants, concrete Mixers, Mini Dumpers, Passenger/ Material Handling Lifts,

Works Platforms & Hanging Platforms.

Strong R & D

With strong investments backed by highly qualified and experienced technicians, Universal keeps

innovating, updating and driving its R&D to continuously upgrade the present products and develop

new products and concepts to enhance construction standards.

Widespread Network:

Easy access and reliable after-sales service is guaranteed with Universals strategically located bureaus

and sales & Service associates spanning national and international spheres. Besides catering to the

growing demands of its products, Universal aims to extend this commitment by globally expanding its

marketing network.

After Sales Support:

Universal doesnt just build business; it builds relationships. It is Universals acute understanding of

your requirements that helps build trust and the value added support right from order to delivery and

service, assures that the experience of super sale stays with the customers.

Business division

Universal has structured its business division in healthy ways, so as to ensure adequate focus on

national as well as international business. Their recent distinctions in winning overseas awards have

more than justified the Special Import Export Division, catering to interests of the international trading

community.Their national business is equally streamlined and functionally aligned to stay flexible to

market needs, proactively sense business potential and always remain two steps ahead of their

competition, in serving customer segments. Qualified and experienced team of experts & in house

division of sales, marketing & after sales completes the powerful form of their organization.

Specialization Product Technology & Expertise:

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Universal believes in using technology and technique to their optimum and harness their potential by

investing in high yielding infrastructure, vitalizing Research and Developments faculties and well

designed assembly shop floor and go downs to house such sophisticated machineries. Not only because

best quality inputs guarantee best quality outputs in the form of world class products and components,

but also because such encouraging working facilities and safety systems motivate people to bring ourtheir fullest. People, who are an organizations strongest and most valuable resource, thus contribute

their best for the best.

Research Development & Design:

Universal considerers R & D as its backbone and has to its credits indigenously developed products to

suit all site requirements. Rigorous efforts are made to upgrade the present products and to develop

new products and concepts, which will eventually improve construction standards and ease business

process.

1.2 ORGANIZATION STRUCTURE:

The following is organization chart of Universal Construction Machinery.

Chairman

Managing Director

General Manager

Asst. General Manager

Finance Production Marketing Sales & Purchase PersonnelDept. Dept. Dept. Dept Dept

A systematic & well-defined organizational structure plays a vital role & provides accurate

information to the top-level management. An organization structure defines a clear-cut line of authorities

& responsibilities among the employees of universal Construction. The Organization structure of

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Universal Construction is well-arranged structure. At a glance a person can completely come to know

about the organization structure.

Universal Construction is leaded by the director under him five branches viz. Factory, Marketing,

Accounts, Purchase, Human Resources Department.

Marketing department has regional senior marketing manager and under him there is a regional manager.

This department takes care of the marketing aspects of Universal Construction.

Accounts department takes care regarding accounts i.e. day-to-day work. Under the accountant there is

one clerk.

Purchase department takes care regarding the purchase of raw materials and many other things .

Factory department has a separate general manager under him there are four braches viz. Quality,

Production, Stores and Distribution. This department takes care of the factory work.

Factory setup:

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Fig: Manufacturing Facility at UniversalSituated 50 Km from Pune on the Mumbai Bangalore National Highway, Universal is equipped with

modern and sophisticated factory setup to produce world-class high quality construction equipments.

Universal has in house manufacturing facilities such as modern machines shop, sheet metal shop,

fabrication shops, assembly line, pain shops etc. All the machines manufactured are thoroughly checked by

Quality Assurance Department and backed by strong after-sales service department. The sophisticated

factory has also won award for the best factory. Universals strength lies in its experienced and highly

qualified team of engineers and staff, devotes and skilled workers.

1.3 POLICIES:-

Quality Policy: To provide products conforming to national standards and meeting customers

requirements to their total satisfaction.

To continually improve performance and effectiveness of quality management system by setting and

reviewing quality objectives for:

Customer Satisfaction

Cost Effectiveness

Energy Policy: To reduce to the maximum extent possible the consumption of energy without

imparting productivity which should help in:

Increase in the profitability of the company

Conservation of Energy

Reduction in Environmental pollution at energy producing areas

Since Energy is Blood of Industry, It is the responsibility of all of us to utilize energy effectively and

efficiently

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Environment Policy: To ensure:

Clean, green and healthy environment

Efficient use of natural resources, energy, plant and equipment

Reduction in emissions, noise, waste and greenhouse gases

Continual improvement in environment management

Compliance of relevant environmental legislation

Health & Safety Policy: To ensure good health and safe environment for all concerned by:

Promoting awareness on sound health and safe working practices

Continually improving health and safety performance by regularly setting and

reviewing objectives & Targets

Identifying and minimizing injury and health hazards by effective risk control

measures

Complying with all applicable legislations and regulations

Human Resource Policy: Universal are committed to

Empower People

Honour individuality

Non discrimination in recruitment process

Develop Competency

Employees shall be given enough opportunity for betterment

None of the person below the age of 18 years shall be engaged to work

Incidence of Sexual Harassment shall be viewed seriously

Statute enacted shall be honoured in letter & spirit & standard Labour Practices shall be

followed. Every employee shall be accountable to the law of the land & is expected to follow

the same without any deviation

Management will appreciate observance of Business ethics & professional code of conduct.

Supply Chain Management:

There are two types of Networks: Trade and Non-Trade Networks

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2. Trade Network:

Company Handling Agent Stockiest Retailers

Consumers

1.4 SUCCESS DRIVERS AT UNIVERSAL COMPANY

People as Progress Drivers: Universal Company believes that what is present in the minds of

people is more valuable than the assets on the shop floor. All the companys initiatives are directed

to leverage the value of this growing asset.

Teamwork: Universal Company leverages effective team working to generate a sustainable

improvement.

Leaders at Every Level: Universal Company believes in creating leaders -not just at the

organizational apex but at every level, resulting in a strong sense of emotional ownership.

Culture of Innovation: Universal Company believes that what is good can be made better -in the

organization.

Customer Focus: Universal Company is committed to deliver a superior quality of product at

affordable prices.

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Non-trade Network

Govt. Non-trade Private Non-trade

For govt infrastructure building

Govt. Housing ProjectsAirports

Cement Roads

BridgesDams

Canals

These are all bulk requirements

- for Group housing / retail

housing- Contractors projects on

behalf of govt.

- Any industrial projects takenup by the private sector like

bridges, roads etc.


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Shareholder Value: Universal Company is focused on the enhancement of value through a

number of strategic and business initiatives that generate larger and a better quality of earnings.

Community and Environment: Universal Company community concern extends from direct

assistance to safe and dependable operations for its members and the environment.

Lowest Cost to high cost of Production: Universal Company product start from Rs. 5000 to Rs.

4000000, this company has different type of price level for different product.

Exhibition: Universal is a responsible corporate and key stake holder in the construction industry.

Universal Construction Machinery has initiated a series of participation in various industry

associated exhibitions like Bauma 2004, Bauma 2007, Constro, Excon 2005, Excon 2007, and

Accetech 2006, Accetech 2007.

Award:

Bharat Vikas Award

Vastu 96 and Mega Expo 96

Buildmat 95

Constro 97, Constro 2000.

WQC International Star awards in the Gold category by B.I.D.in Europe.

1.5 COMPETITORS PROFILE

o GCI Exports Private Limited: Manufacturing, supplying and exporting pallets or base

rings, headers or top rings, headers rings, frp ring, joint rings, pallets rings, joint rings, concrete

pipe machinery, concrete pipe forms, box culvert and foundry services.Address: # 98 B & C, 2ndPhase, Jigani Industrial Area Anekal Taluk, Bangalore - 562 106, India

o K. Engineers, Hyderabad: Engaged in supplying construction machinery, industrial

construction machinery like hand operated cranes, special purpose cranes, grabbing cranes, goliath

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http://www.indiamart.com/gciexports/engineering-equipment.htmlhttp://www.indiamart.com/akengineers/http://www.indiamart.com/gciexports/engineering-equipment.htmlhttp://www.indiamart.com/akengineers/


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cranes, industrial trolley, semi gantry crane, portal gantry crane, jib cranes and electric

hoist.Address: 9-33/34, Lingala Complex Dilshuk Nagar, Hyderabad - 500060, India

o K Tech Machines : Manufacturer and bulk suppliers of construction machinery,

construction equipment, concrete block making machine, mobile vibrator, manual double blockvibrator, single block chain type vibrator. Also supply hand operated vibrator and mobile

vibrator.Address: S.F.No.315/1D, Muthusamy Industrial Estate, Sanganoor Road, (Ganesh

Theatre Opposite), Jayaprakash Nagar North, Ganapathy, Coimbatore - 641 006, India

o Tinytech Udyog: Manufacturing and exporting concrete mixers, industrial concrete mixer,

full bag concrete mixer, half bag concrete mixer and diesel engine concrete mixer. Also offers tyre

retreading plant and sugarcane crusher.Address: Plot No. 2648/ Road H, Kranti Gate, Gidc-

Metoda, Rajkot - 360 021, India

o Machines and Equipment Company: Manufacturer of construction machines that

includes concrete block making machines, vibrating mixers, concrete mixers, mixer mullers, earth

rammers, sand screening machines, vibratory plate compactors, paving block making

machines.Address: No-103 Annaippa Second Street, Nallapalayam, Ganapathi, Coimbatore - 641

006, India

The first and foremost step in the marketing research process consists of identifying the need of

marketing research then the identification of problem and opportunities underlying the problem. The

necessity of proper identification of marketing problem cannot be over emphasized. It is therefore

rightly said that problem properly defined is half solved.

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CHAPTER 2 OBJECTIVES OF STUDY
http://www.ktechmachines.com/construction-machines.htmlhttp://www.indiamart.com/tinytechudyog/http://www.machinesandequipment.com/http://www.ktechmachines.com/construction-machines.htmlhttp://www.indiamart.com/tinytechudyog/http://www.machinesandequipment.com/


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The main objective in this project is to get practical knowledge about market condition Universal

Company and dealers face.

OBJECTIVE OF THE STUDY:-

1. The aim of the project was identify dealers who are interested to take dealership for this company

product.

2. To get the practical experience of industrial environment.

3. To get a good insight of Universal Company.

4. To understand the significance of various criteria for dealer recruitment.

1. To expand the business and to meet the expanding needs of customers it is necessary

and important to allot new dealership for Universal Construction & Machinery

Equipment Ltd. to meet the growing needs of customers in Pune District.

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HYPOTHISES


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2. Selection and appointing of dealers require thoughtful long term planning.

3. Based on above the Company can achieve its sales targets.

This section of the project emphasizes on the procedure used to accomplish the project. To

accomplish the project some data have been collected. The data collected is basically of two types:

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CHAPTER 3 RESEARCH METHODOLOGY


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1. Primary Data

2. Secondary Data

Primary Data:

Primary data generally means those raw data or data structures that are collected first hand & have

not had any previous meaningful intertretation. Hence data will be collected through observation

method & through personal interviews with Cement, Steel, Sanitory & Paint dealers.

Research Design: For this structured interviews will be conducted.

Sampling Method: For the structured interview I have selected dealer as per their business

convenient.

Sample Size: The total sample size will be 20.which will include agency & dealers.

Sample Area: The interview will be conducted at Warje, Hinjewadi, Pirangut in Pune.

Secondary Data:

Any data which have been gathered earlier for some other purposes are secondary data. For the

current research, Secondary data from various internet website (Google, Yahoo, Ucmeindia.com) and

magazines will be collected. (Examples: Universal product browser, Universal magazine)

For the purpose of analyzing the raw data it is summarized into a master table from this table the

results have been carried out. The questions, which are alternative choices, are analyzed by taking

percentage. In case of other questions, mean score and percentage have been calculated, the question

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CHAPTER 4 DATA PRESENTATION AND ANALYSIS


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for which there are specific answers the range is clubbed and percentage has been calculated. In case

of exploratory questions the general suggestions have been summarized.

Research Process consist a series of action or step necessary to effectively carry out research and the

desired sequencing of the steps.

Topic: - Allotment of New Dealership for Universal Construction & Machinery Equipments Ltd.

In Pune District

ANALYSIS OF DATA:-

The data obtained then the surveys were analyzed through graphs. The datas collected were

expressed in percentage from where expressed graphically.

INTERPRETATION AND PRESENTING REPORT:- Conclusions were drawn after analyzing

the datas and finally a report was prepared.

1. What Types of firm it is?

Option Respond

A. Proprietary 70 %

B. Partnership 25 %

C. Limited 5 %

Interpretation: - Above graph shows that 70 % respondents belongs to Proprietary firm . and 25%

respondents belongs to Partnership firm and 5% respondents belongs to Limited company.

2. Presence of Organization in the market.

Option Respond

A. 5-10 Years 60 %

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Types of Firm

Proprietary

70%

Partnership

25%

Limited

5%


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B. 11-20 Years 20 %

C. 21-30 Years 15 %

D. 31 Years 5 %

Presence of Organization in the Market

5-10 Years

60%

11-20 Years

20%

21-30 Years

15%

31 Years < Above

5%

Interpretation: - Above graph shows that 60 % firms have presence in the market from 5 to 10

years, 20% firms have presence in the market from 10-20 Years and 15% firms have presence in the

market from 21 to 30 Years.

3. Which Segments Company is in?

Option Respond

A. Industrial 60 %

B. Manufacturing 25 %

C. Construction 10 %

D. Other 5%

Type Of Firm

Industrial

60%

Manufacturing

25%

Construction

10%

Others

5%

Interpretation: - Above graph shows that 60 % firms are from industrial sector, 25% firms are from

manufacturing sector, 10% firms are from construction and 5% firms are from Other sectors.

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4. Turnover of the company?

Option Respond

A. 5-10 Cr. Rs. 60 %

B. 11-15 Cr. Rs. 20%

C. 16-20 Cr. Rs. 15 %D. 20 Cr < 5 %

Turnover of The Company

5-10 Cr.

60%

11-15 Cr.

20%

16-20 Cr

15%

21 Cr. 5 %

Turnover for last three years

5-10Cr., 45,

45%

11-15Cr., 30,

30%

16-20Cr, 20,

20%

21Cr.>, 5, 5%

Interpretation: - Above graph shows that 45% respondents turnover for last three years 5 to 10 Cr.Then 30% respondents turnover for last three years 11 to 15Cr., 20% respondents turnover for last

three years 16 to 20Cr and 5% respondents turnover for last three years 21 Cr. Above.

6. Number of employees working in Organization?

Option Respond

A. 25-50 60%

B. 51-75 25%

C. 76-100 10%

D. 100 > 5%

Number of Employees working in Organization

25-50

60%

51-75

25%

76-100

10%

100 [ ]

3. Which segment company is in?

A. Industrial [ ] B. Manufacturing [ ]

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C. Construction [ ] D. Others [ ]

4. Turnover of the company.

A. 5-10 Crore Rs. ( ) B. 11-15 Crore Rs. ( )

C. 16-20 Crore Rs. ( ) D. 20 Crore < Rs. ( )

5. What is the turnover for last three years?

A. 5-10 Crore Rs. ( ) B. 11-15 Crore Rs. ( ) C. 16-20 Crore Rs. ( ) D. 21 Crore < Rs. ( )

6. Number of employees working in Organization?

A. 25-50 ( ) B. 51-75 ( )

C. 76-100 ( ) D. 100 > ( )

7. Do you want to take Dealership?

A. Yes ( ) B. No ( )

8. Do you Know brand construction equipment?

A. Universal Construction ( ) B. Deccan Equipment ( )

C. Hitachi construction ( ) D. Other ( )

9. Have you already got any dealership or agency relating to construction machineries?

A. Yes ( ) B. No. ( )

If Yes, How is response of customer toward other companys product?

10.Are you satisfied with the existing dealership?

A. Yes ( ) B. No. ( )

11. Do you want to take Dealership of universal equipments?

A. Yes ( ) B. No ( )

FEEDBACK FORM

A.What is your opinion about Universal Products?

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B. Are you confident to capture more clients based in Pune for Universal Product?

C. Do you want give any suggestion about universal Product and Services?

Universal Construction & Machinery Equipments Product

Universal company launched 52 products in entire world. And they got very good response from

customer. Universal product export South America, South Africa, Middle East, Asia.Universal

Construction Company has 34 popular Products. This are.

S N. Product

1 Reversible drum mixer (RM 1050).

2 Reversible drum mixer (RM 800) Diesel & Electrical Operate. (CE Mark Machine)

3 On wheel concrete batching plant. (1st time 30 Cu.M/Hr. batching plant on wheel)

4 Concrete batching plant with inline feeding system. (Quick erection within 48 Hr.)

5 Concrete batching plant with Universal feeding system. (Less foundation cost)

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6 Pneumatic feeding system for (RM 800E)

7 Mini dumper (1 Ton, 2 Ton). (4x4 Wheel Drive)

8 10/7 Cft generation next model. (Inbuilt Digital Weighing)

9 10/7 Cft concrete mixer. (Mechanical Hopper 200 Lts.) (5000+working worldwide)

10 10/7 Cft concrete mixer (Without Hopper 200 Lts)

11 7/5 Cft concrete mixer (150 Lts.) (Easy to Shift)

12 5/3 concrete mixer (hand/ Electrical)13 Tower Host (200 Ft/60 Ft height) (With Safety lock unit)

14 Slab trolley Tbt (With 100 ft. Rails)

15 Sand metal batch controller.

16 Needle vibrator

17 Wheel barrow. (Double wheel)

18 Wheel barrow. (Single wheel)

19 Hyd. Block laying M/c (Output : 3200 Blocks/ 8hrs.)

20 Autoramming block M/c (Output: 800 blocks/ 8hrs.)

21 Vibro block machine (Output: 640 blocks/ 8hrs.)

22 Manual block machine (Output: 400blocks/8hr)

23 Bar bending machine (32 &42 mm) (Electro Hydraulic power)24 Bar cutting machine (32 & 42mm) (Electro Hydraulic power)

25 Earth compactor

26 Concrete / Asphalt saw cap (90/110 mm depth) (Most Economical)

27 Rotary sand screening machine. (Manually Operated)

28 Vibratory sand screening machine. (Attached with eccentric vibrator)

29 Sand washing machine (4 & 6 Cum/ Hr.). (Screw churning action to wash sand)

30 Mini crane (200 & 500Kg.) (Column clamped for more safety)

31 Compression testing Machine

32 Passenger/ Material Lft (Up to 150 meters.) (VFD with 3rd brake for more safety)

33 Works platform (Up to 100 mtrs) (more platform area for easy movement of labor)

34 Hanging platform

10/7 Cft Concrete Mixer with Mechanical Hopper

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Batching Plant With Planetary Mixer

Dealer Format

S No. Dealers Name Location Turnover Manpower

Interest

Show

1 Vaishnavi Sales & Services Warje 5 Cr. 20 No

2 Bipin Engineering Pimpri 10 Cr. 26 No

3 Satyam Industries Hinjewadi 8 Cr 35 No

4 Atharva Engineering services Pirangut 10 Cr. 40 Yes

5 Poona Pressing Pvt Ltd Warje 15 Cr. 45 Yes6 Tejus industries Pirangut 11 Cr. 25 No

7 Cosmos sales corporation Hinjewadi 20 Cr. 45 Yes

8 Shree engg enterprises Warje 15 Cr. 30 No

9 Shubham Engineers Pimpri 10 Cr. 25 No

10 Bharat Engineers Hingewadi 15 Cr. 35 No

11 Sarson enterprises Pirangut 10 Cr. 20 No

12 Sonai Machinery & Steel Traders Pirangut 20 Cr. 45 No

13 Mehta Steel Syndicate Hingewadi 15 Cr. 25 No

14 Industrial & Airpower Accessories

Warje

13 Cr. 20 No

15 Bhumi Enterprises Pimpri 8 Cr. 25 No

16 National Earth Movers Chinchwad 15 Cr. 30 No17 Rock Compact Hinjewadi 10 Cr, 20 No

18 Constro Developers Pirangut 15 Cr. 30 Yes

19 Aman Enterprises warje 10 Cr. 25 No

20 Poona Pneumatic Company Pune City 15 Cr. 40 Yes

a project report on allotment of new dealership for universal construction & machinery equipments...

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