a presentation on developing a destination

8/8/2019 A Presentation on Developing a Destination

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A Presentation on Developing a

Destination, special Reference toBankura

By Abhijohn De and MainakChatterjee.

Under the Guidance of Prof. D.Dutta


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Destination Development

It is a process used to develop a unique identity

and personality that is different from all

competitive destinations.

selecting a consistent brand element mix toidentify and distinguish a destination through

positive image building


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A Destination Developing is:

A way to communicate a destinations

unique identity to visitors

A means of differentiating a

destination from its competitorsA uniform look that all destination

partners can consistently use


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(Destination) Product Mix

Product Length

Product width Product Depth

Product consistency


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Product Levels

Supporting product

Facilitating product

Core product


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Bankura as a Product

Ranibandh,Dokra,Jhilimili,Kadomdeuli.

Susunia,Joyrambati,Terracotta Horses.

Bishnupur Temples,Mukutmanipur.


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Pictures


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Bishnupur Temples Problems

Accessibility

Direction &

Suggestion

Awareness

Ignorance

Professional Guide

Accommodation Conservations

Promotions

Solutions

Sign Boards

Repairing Roads

ConductingSeminars 4m Govt.

Training To Guides

Incredible Indias

Promotions,Banners, posters.

A.S.I interferences.


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Mukutmanipur Problems

Picnic spots

Road connectivity

Promotion Local people not

conscious

Accommodation

Lack of activities

Solutions Restrictions of

Garbage.

Infrastructuredevelop

Surveying whatpeople want in thedestination

Conducting Games& competitions

Activities withLocality


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Susunia Problems

Promotions

Susunia springs

Activities

Only domestictourists

Stone carvings

becoming obsoleteas livelihood

Solutions

Advertisements inevery where and

the holy water Promoting activities

like trekking

Encouraging thelocal people

Improving roads


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Macro environment affect

Socio-

Cultural

Political legal Economic

Technological

Natural


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Socio-Cultural, Natural, Economic, Technological, Political legal.

Society shapes our beliefs, attitude, values and norms. Peopleabsorb almost unknowingly and defines their relationship tothemselves, to others, to organization, society and to theuniverse.

Air & water pollution, Greenhouse effect. Use of Bio-Fuel. Low income, mostly low, high, medium high income Groups.

Penicillin, open Heart Surgery, Birth control Pill, Nerve gas, 3Dtelevision, Happiness pill etc.

Laws, Govt. agencies, business Legislation three mainpurposes -protect companies unfair competition, consumersunfair business practices and lastly interest of societies fromuncontrolled business behavior.


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SWOT Analysis Strengths:

Geographical Diversity Mountains, Forests and Natural beauty

Cultural Diversity

Wealth of archaeological sites and historic monuments

Manpower costs are low

Luxury hotels

Weaknesses:

Lack of adequate infrastructure

Intolerant attitude among certain sections

No proper marketing tools used

Opportunities:

Proactive role of govt. in framing proper policies

Allowing entry of more multinational companies

Growth of Domestic Tourism Threats:

Economic Conditions of the other countries

Political turbulence in Kashmir, Gujarat

Aggressive strategies approached by other countries for tourism


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Destination Segments featuresHoneymoon

couples

Religious

YoungParents

Middleaged

parents

students


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Conclusion So the importance of tourism to a destination

can generate or destination developmenthelps..

Employment in hotel, restaurant, retail establishmentand transportation.

Support industries, profession like university teachersprofessors, lecturers.

Multiplier concept like tourism expenditure are

recycled through the economy. Tax revenue help the state.

Stimulate exports of place to place made products.


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THANKYOU

a presentation on developing a destination

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