A Presentation By:

Kalyn Cotton & Ashleigh McDougall

What is Social Media?

Source: Digital Ottawa, “Introduce Web 2.0 & Social Media in the Public Sector”, Presentation, April 1, 2008

Characteristics of Social Media

Social Media is:

• Interactive

• The “New” thing

• Establishing Networks

•Innovative

•Conversational

• Risky

Social Media Tools

Blogs Information

Wikis Collaboration

Social Networking Interaction

Podcasts Broadcast

Forums Consultation

Social Media Tools

Mashups Juxtaposition

File Sharing Share

SMS Messaging

RSS Feeds Updates

Virtual Realities Interaction

What Social Media Allows You To Do

Source: Digital Ottawa, “Introduce Web 2.0 & Social Media in the Public Sector”, Presentation, April 1, 2008

Power of Social Media

Dove Real Beauty Commercial

•Participating in the conversation

•Initiating conversation

•Sharing Content

Implementing Social Media

Participating in the Conversation

Initiating the Conversation

This That

Sharing Content

What is being done in the Public Sector?

•PHAC

•Privacy Commissioners Blog

•Prime Minister’s YouTube Page

•Provincial Awareness Campaigns

•Digital Dialogues

What can be done at the CFIA?

In the foreseeable future:

Blogs

Facebook groups

Wiki Pages

Twitter

Mashups

Beyond the foreseeable future:

Online Communities

Virtual Reality

Project Collaboration

Communication

We’ve Confessed…Now It’s Your Turn

Thank you!