a presentation by deepak singh head, ncdpd
TRANSCRIPT
NATIONAL CENTRE FOR DESIGN AND PRODUCT DEVELOPMENT
We would like to introduce NCDPD
National Centre for Design and Product Development
NATIONAL CENTRE FOR DESIGN AND PRODUCT DEVELOPMENT
Design centre to fulfil the needs of handicraft industry.
What NCDPD does for you?
Nurture traditional skill. Introduce modern development.
Information dissemination.
In which areas?
Design Product development
Promotion Technology
Database Marketing
Training Resource development
What does that mean in practice?
We train local designers for the international market for the handicraft sector.
We train local designers, to plan and to operate
modern technology (CAD-CAM).
We train Exporters, to succeed in the
international market.
We train Exporters, to present themselves on an international fair.
We train producers on how to improve the quality of products with the available
funds and infrastructure.
We suggest novel production methods
to the producers.
We provide companies with training, design,
production and marketing inputs.
We provide information about the
international market for gift-items and handicrafts.
Design - what’s that?
The organised and structured creativity for developing and
optimising production.
It is crucial to be different - it helps to create a distinct identity for your company.
Well designed products transmit cultural values and human knowledge
all over the world.
What is good design?
To create intelligent Design by using the necessary and available facilities.
Good design in handicraft requires an optimal union
of art and technology.
Design and handicraft- what for?
Change the current behaviour towards strategic design and
product development and enter the international market
to tap the high potential.
Now-a-days the main business is based upon the realisation
of the design of the client. This leads to a very strong limitation of the market and dependency on the client.
What about you?
If you copy - you’re always
one step behind. Start to create the trend.
Design can differentiate your company
among others and make it unique
and special.
Figure out the fascinating experience of expressing yourself by creating and
presenting original designs!
Indian Design - how to excel?
Create a synergy between
Indian tradition and the modern trend.
India must project its rich cultural values and show
the feeling of life, the spirit of time
based on the value of its lively tradition.
Show it by the individual and original
“New Indian Style”.
What to do ?
Develop good design. Start the innovation by
developing better solutions for your
products.
Produce matured products. Start to produce only
after you have completed the needed development.
Good quality. Stick to international
quality standards.
Follow the marketing instruments Product -
Price - Place -
Promotion - to permanently establish
your company in the market.
Is it marketable?
The market demands young ideas combined with traditional skills.
Prepare long-lasting products with quality, to present modern and traditional
knowledge.
And remember: Who does not change -
dies!
Thank you very much for your attention!