a pragmatic approach to web governance challenges
TRANSCRIPT
A PRAGMATIC APPROACH TO DIGITAL GOVERNANCE CHALLENGES
The Digital Governance Toolbox in Visma
AGENDA
• Presenta)on of Visma • Digital governance tools • Content mapping • Content quality • Conclusion
This is Visma
Page 3
LEADING SUPPLIER OF EFFICIENCY IMPROVING PRODUCTS AND SERVICES
SOFTWARE RETAIL BPO
ACCOUNTING & PAYROLL
CONSULTING COMMERCE SOLUTIONS
HOSTING
ERP and CRM Internet-based services HR and Payroll Company information E-commerce and portal Courses and competence development
IT solutions for retail chains Project- and consulting Installation and education Support, service and maintenance Hardware
Accounts Payroll Finance Staffing and recruitment
IT architecture Information management Self-service Application management
Administrative procurement Tendering services Procurement system Invoice handling Loyalty program for consumers Billing and debt collection
Domain E-mail Home page Web shop Productivity tools
DIGITAL GOVERNANCE TOOLS
• Do we need a strategy? • KPIs and goals • Data-‐driven approach • Virtual organisa)on • Move development from project to
governance
More on strategy hBp://bit.ly/YpiQxE
CONTENT MAPPING
CONTENT MAPPING
• Overview of all content • Annual revision • Evaluate content • Remove content • Update content • Coordinate SEO • User-‐oriented naviga)on hBp://bit.ly/QOGnYq
HOW NOT TO DO IT
xkcd.com
CONTENT QUALITY
• Scoring of a selec)on of pages quartley • Built into the CMS • Scored by na)onal editor or two editors
together • Specific guideline • Published on intranet • One of two KPIs hBp://bit.ly/RWsVSE
CONTENT QUALITY
CONCLUSION
• Accept organisa)onal reality • Create a flexible organisa)on • Be stewards for digital content • Use the strategy to agree on goals • Data-‐driven approach to change
management • Agile technology development and
maintenance
CONTACT ME
Tor André Wigmostad Corporate web manager Visma Mail: [email protected] TwiBer: @TorAndreW