a pragmatic approach to billing systems evolution
DESCRIPTION
A Pragmatic Approach To Billing Systems Evolution. Mobile Billing Systems IIR Budapest 27th – 30th September 2004. Agenda. What’s changing in the market Implications for Billing Conclusions. Agenda. What’s changing in the market Commoditisation of voice Industry consolidation - PowerPoint PPT PresentationTRANSCRIPT
A Pragmatic Approach To Billing Systems Evolution
Mobile Billing SystemsIIR
Budapest27th – 30th September 2004
2
Agenda
What’s changing in the market
Implications for Billing
Conclusions
3
Agenda
What’s changing in the market– Commoditisation of voice– Industry consolidation– Bundling & convergence– Content & VAS– Segmentation & branding– The enhanced CSP
Implications for BillingConclusions
4
Commoditization of voice
RPM: revenue/minute in NA
$0.00$0.02$0.04$0.06$0.08$0.10$0.12$0.14$0.16$0.18$0.20
1Q 01 2Q 01 3Q 01 4Q 01 1Q 02 2Q 02 3Q 02 4Q 02 1Q 03 2Q 03
CPGA weigthed average
$310
$320
$330
$340
$350
$360
$370
$380
$390
$400
1Q 01 2Q 01 3Q 01 4Q 01 1Q 02 2Q 02 3Q 02 4Q 02 1Q 03 2Q 03
5
Industry Consolidation
6
Bundling & Convergence
7
Content and VAS
ÖBB MOBILE TICKETAB-Bahnhof: [wien]AN-Bahnhof: [linz]Name: [muehan]Anzahl Erwachsene: [1][Vollpreis]
8
Segmentation & Branding
Consumer context
Time of the dayDevice in use
LocationCurrent role
Attention availability
Targeting – consumer segmentation
Age groupDemographics
Lifestyle definersService usage history
Social gatheringPreferences and interest
+
Tailored delivery
Targetedmarket segments
Increasedrelevance
9
Enhanced CSP
Customer Premise Services
• Voice• Basic
Cables• Broadband
Access• Messaging
(SMS, MMS,E-Mail, IM...)
• Content• Commerce
(E/M/T)• VOD• Games • VAS• ...Handset with
CPU, memory, OS
Set-top Box with CPU, memory, OS
Fixed device with CPU, memory, OS
Fiber to Home
PacketSonetATM…
Broadband Last Mile
Back Bone
xDSL C.O
CMTS
3G
Head End
Base Station802.16a (WiMAx)
10
Topics
What’s changing in the marketImplications for Billing
– Partner management– Pre-paid / post-paid convergence– Analytics– Self care– Expanded product catalogue– Electronic stapling– Systems consolidation– Outsourcing
Conclusions
11
Partner Relationship Management
Payment Charging
Billing
Authentication &
Customer information
Messaging(SMS, MMS,
WAP)Location
Partner Service Broker
Content Delivery Platform Partner Application
RequestResponse
12
Pre-paid / post-paid convergence
• Payment options: • Pay on bill• Prepaid• Credit card• Debit card
13
Customer Intimacy
PerceivedValue
Range of Personal Context Time, Device, Location, MyPreferences, Behaviour
Profile, Payment history, Balance $
Transport
voice text images audio video multimedia commerce
Services
Super Fan Segment Bundles
$
$
$
Customer Analytics
14
Self care
15
Expanded, dynamic product set
CatalogueManager
ProductDatabase S
ecu
re B
2B
Chann
el
Internal Product Management
Suppliers
Resellers
Customers
OSSComponents
CommercePortal
Billing &Customer
Management
Unified Product Catalogue
16
Electronic Stapling
VoiceBiller
DataBiller
ContentBiller
Any otherBiller
ConsolidatedBill
17
Centre Consolidation
ConsumerBiller
CorporateBiller
DataBiller
Pre-paidBiller
Region 3
ConsumerBiller
CorporateBiller
DataBiller
Pre-paidBiller
Region 2
ConvergentBiller
ConsumerBiller
CorporateBiller
DataBiller
Pre-paidBiller
Region 1
18
Outsourcing
80-90’s 1995- 2001 2002-2005 2006 -2010
+
Internal IT
SI +
SI/Vendor +
Niche Vendors (Rating)
Billing solutions: mediation, CM,
Collection, Rating, Billing
“Best of Breed” Modular solutions:
Billing + CRM + OMS
+ (ERP?)
StrategicPartner
“Best of Suite”Complete BOSS and BPMReal time
Data centre Data centre
Applications
Data centre
Applications
BusinessProcess
19
Agenda
What’s changing in the market
Implications for Billing
Conclusions
20
Vision
Customer Customer
DeliverDeliver
SupportSupport
Target /AnalyzeTarget /Analyze
AcquireAcquire
Sales & OrderingSalesOrder ManagementeOrderProcess Management
Service & SupportCustomer Interaction ManagementeCare, Field Service eSupport Quality Management
Billing & Settlement On-line charging
Off-line charging Accounts Receivable
Collections Bill Formatting
PRM
Marketing & AnalyticsPredictive Analytics Campaign Opportunity Advisor
Delivery & Fulfillment
Provisioning Resource
Management
BillBill
21
Conclusion
“This is not telecom as usual. Barriers are disappearing; traditional industry lines are blurring.”
“We stepped away from our traditional product focus.”
“The customer drives everything. We’re changing to get closer… simpler as an organization…more aligned with our customers… Faster. Smarter.”Source: 2003 BCE Annual Report
22
Neil PhilpottPresidentGlobal Billing Association
[email protected] Knowledge and Networking to the Billing community, world wide
Neil PhilpottDirector
Solutions StrategyAmdocs
Thank you!
23globalbilling.org
About the GBA
The Global Billing Association (GBA) delivers Knowledge and
Networking to the Billing community, world wide
25
Company Structure
a non profit making company registered in the UK
limited by Guarantee
has no shares
exists purely for the benefit of its members any surplus is re-invested (Web site, events etc)
policy decided by Executive Council
26
Executive Council
50/50 between operators and vendors
Sets the direction and policy for the GBA
Members - 75% operators, 25% vendors/SIs
Now open for business in Asia Pacific,
Australasia, North America and Europe
27
Activities
Process benchmarking for operators (4th year)
Monthly newsletter for members
Web site and archive of notes and newsletters
Complimentary workshops
Regulatory channel
Promote billing issues to other industry groups
Knowledge Integration
28
Knowledge Updates - electronicReference Manual
ServiceProvidersurveys
SIG meetings
regional webinars & workshops
issue for discussion:- e-billing- regulation- m-commerce- etc
GBA statement, position paper, report
Association BriefingsCXO BriefingsMarketing/promotion
Members External
Knowledge Integration
29
Knowledge Integration
focuses on member’s issues
allows regional discussions
allows easy exchange of ideas/issues, globally
encourages effective communication with
wider industry
member driven
30
GBA themes for 2004
‘new’ billing micro billing, billing for content, value chain/partner
revenue management benchmarking, ARPU/AMPU, other industries
‘wild card topics’ member driven workshops, range of subjects
31
Contacts
Alex Leslie CEO [email protected]
Neil Philpott President [email protected]
John van t’Schip
Chairman [email protected]
David Smith Director [email protected]
Mindy Chohan Communications Manager