‘A Practical Guide to Sustainable Tourism Development’Development’

‘The Nord-Gudbrandsdalen perspective – May 20th 2010’

A PRACTICAL APPROACH TO SUSTAINABLE TOURISM DEVELOPMENT

Adventures and Activities

Sustainable tourism development is about changing behaviour on three levels

1. Sustainable Destinations

2. Sustainable Tourism Enterprises2. Sustainable Tourism Enterprises

3. Responsible Tourists

The conduits for change

The practical approach to sustainable enterprise development

Sustainable tourism development embraces the triple bottom line of environmental protection, social responsibility, and economic health. It is

therefore, essential to address your business’ environmental, socio-cultural and economic impacts as apart of your commitment to sustainable

tourism.

Step 1 – Determine your business’ commitment to the triple bottom line and your capacity for change – incorporate , corporate/SME mission

Step 2 – Determine your positive and negative impacts and

The first 5 steps ‘towards’ sustainable tourism development are;

Step 2 – Determine your positive and negative impacts and prioritize efforts to the most significant impacts – simple steps first

Step 3 – Develop a sustainability policy and appoint a companyrepresentative – sustainability manager – pass on knowledge

Step 4 – Continually measure and manage your impacts and celebrate successes achieved through ‘best practice’

Step 5 – Review and update the sustainability policy, it should be a living document – something that will evolve with the business

INTERPRETATION – CODES OF CONDUCT - SIGNIFICANT GUIDE TRAINING

Sustainable travel ‘Codes of Conduct’Use locally owned infrastructure for accommodation and transport where possible

Spread the financial benefits amongst local people and operators

Provide employment and leadership opportunities for local people

Respect local customs and culture

Provide safe trips for your staff and travellers

Educate travellers and operators about how and why you choose to travel in this way

Limit the negative impacts to the daily lifestyles of local people not involved with the tour

Limit the physical impact of trips in all destination communities-particularly sensitive natural and cultural environments

Provide support to organisations and local communities visited by ALL groupsProvide support to organisations and local communities visited by ALL groups

Provide opportunities for travellers to interact with locals

Actively ban leader and passenger participation in or endorsement of commercial sexual activities or illegal domestic

Actively discourage the participation of tour groups in activities which exploit animals – wild or domestic

Use local operators that adhere to these guidelines and provide the best possible service

Work to prevent the exploitation of children in tourism

Support and encourage fair employment practices

Give the best value for the customers

Best Practice Guidelines

www.thecode.org

Tread lightlywww.treadlightly.orgLeave no trace

www.lnt.org

The ‘3 point’ Sustainability Triangle

ADVICE

How to

www.greenyour.comInnovation Norway

www.re-plan.no

www.vestforsk.no

ISO 14001/14064www.iso.org

Green Globe 21 www.greenglobe.com

Sustainable Travel –www.sustainabletravel.com

http://www.innovasjonnorge.no/baerekraftigreiselivGreen living guide

Tourism Consultants

Sustainable tourism research institute -

Workshops and seminars hosted by associations and regions

Best PracticeGreen Pioneers

Ecotourism Norwaywww.ecotourismnorway.org Global Sustainable Tourism Criteria

Industry Indicators

UNEPwww.climateneutral.unep.org

Revaluate, Educate, Advise and Market

Government Policy and Legislation

Quality assurance internationalSustainability Policy

Best Practices

Travel life ‘sustainability in tourismwww.travellife.eu

The European eco-labelwww.ecolabel-tourism.eu

TOOLSSTANDARDS

How to improve your sustainability capacity?

www.ecotourismnorway.org Global Sustainable Tourism Criteriawww.sustainabletourismcriteria.org

The Norwegian Board of Technologywww.teknologiradet.no

Carbon Calculatorswww.carbon2go.orgwww.carbonresponsible.com

Energy Efficiency and Tools for Sustainabilitywww.environmental-expert.comwww.eurima.org

Carbon footprint tools developed in Norway

Norwegian Hospitality Associationwww.nhoreiseliv.no Nordic Swan

www.svanen.nu

Air Quality www.controllingpollution.com/no/

Quality Standards www.theaa.com

Tourism Certification & Quality Standards

Carbon Offsetting & Awards

Market

Indicators & Benchmarking

www.greenhotels.com

European networks for sustainable tourismwww.ecotrans.org

European monitor and benchmarking initiativewww.tourbench.info

Federation of tour operatorswww.fto.co.uk

Sustainable Tourism

Stewardship Council

INTERNATIONAL ADVENTURE BASED ‘CASE STUDIES’

Adventures and Activities

International Adventure based ‘Case Studies’

Social Web Based Initiatives & EU legislation

• Tour operators initiative - www.toinitiative.org• Federation of tour operators – www.fto.co.uk• The adventure travel and trade association – www.adventuretravel.biz• Green your life ‘your guide to green living’ – www.greenyour.com• Tread lightly – www.treadlightly.org• Leave no trace – www.lnt.org• Travel Mole – www.travelmole.com

International Case Studies

• Conservation Corporation Africa, Africa – www.ccafrica.com• Wild Horizons, Zimbabwe – www.wildhorizons.co.za• G.A.P Adventures, Canada – www.gapadventures.com• Intrepid Travel – www.intrepidtravel.com

International Case Studies

Committed to providing world-class experiences for discerning travellers, Conservation Corporation is Africa's leading responsible luxury adventure tourism company.

With over 23 lodges through out Africa and expansions in to India and South America planned for 2010.planned for 2010.Conservation Corporation Africa has;• at Phinda Wildlife Reserve, a groundbreaking land claim agreement restored 9 000 acres (22 200 hectares) of land to ancestral owners• Staff and Guides receive ‘in house’ training of the highest levels• Affiliated with the majority of Africa’s wild life conservation societies• Implemented Sustainability policy at all levels• Environmental Management programmes for all lodges and activities

Wild horizons has developed a strong reputation within the Victoria Falls region as being a conservation minded adventure specialist.

• Have assisted some of the larger national parks with repairing and maintaining the numerous water holes and pumpsnumerous water holes and pumps• Provide exceptional guided services for all of their products• Reclaimed and managed a wildlife sanctuary and animal orphanage• Provide education to local children on conservation efforts and the plight of the African Elephant• Assisted in providing the local municipality with a life line through tough political hardships• Set up a wild life trust for the communities flora and fauna that resides within Victoria Falls

G.A.P Adventures

• Employ’s local guides, suppliers and operators in the destinations we travel.

• Provides economic benefit and leadershipopportunities for people involved in community-based tourism.

• Maintains small-group sizes to limit negative social and environmental impacts.

• Training and employment opportunities are provided to local cooks and porters and they ensure fair payment.

• They support the local economy by visiting local restaurants and markets.

• No use of suppliers that support exploitative practices.

• Instead of staying in large foreign-owned resorts or hotel chains, we support the local economy by staying in small-scale hotels where possible, otherwise, the best feasible option is employed.

For travellers with a yearning to get off the beaten track, Intrepid opens up a whole new world. With a huge variety of travel styles available, Intrepid travellers explore some of the world's most amazing places and discover real people, real cultures and have incredible real life experiences along the way.

Environmental responsibility• Work towards protecting the environment both locally • Work towards protecting the environment both locally and globally• Design trips that limit the physical impacts on our planet and the places visited

Social responsibility• Protect human rights within their sphere of operations and ensure all stakeholders are treated with fairness and respect• Work with stakeholders to remove barriers to responsible practice

Economic responsibility• Ensure the distribution of wealth while ensuring the continued growth of Intrepid and their associated companies

ITS GOOD TO BE GREEN!Adventures and Activities

A Conscience Decision

Companies that adopt sustainable development as a core principle are strategically positioning themselves to achieve lasting competitive advantage or ‘future proofing’ by:

STAYING AHEAD OF GOVERNMENT REGULATIONS, BROADER SOCIETAL CHANGES AND COMMUNITY EXPECTATIONS

CAPITALIZING ON AN INCREASING NUMBER OF MARKET BASED MECHANISMS, SUCH AS CAP AND TRADE SCHEMES FOR GREENHOUSE GAS EMISSIONS

FORSEEING AND AVOIDING MAJOR THREATS AND ADAPTING TO MAJOR SOCIETAL CHANGE

IMPROVED PROFITABILITY THROUGH RESOURCE EFFICIENCY

ATTRACTION OF NEW INNOVATIVE PROFESSSIONALS IN THE MARKET FOR COMPANY GROWTH

CONSERVATION OF THE ENVIRONMENT AND CULTURAL ASSETS

INCREASED MARKET STRENGTH AND ENSURED FUTURE PROOFING OF THE BUSINESS

Community, Private, Public, Partnerships

A mutually reinforcing process to achieve lasting competitive advantage through lowering cost and differentiating products and services while delivering genuinely sustainable progress

Please consider th

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WHAT PRODUCTS DO I WANT TO OFFER?

WHAT PRODUCTS DO I NOTWANT TO OFFER?

WHICH MARKETS DO I WANT TO TARGET?

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WHICH MARKETS DO I WANT TO AVOID?

WHO DO I CHOOSE TO COMPETE WITH IN NORWAY AND EUROPE?

WHO DO I CHOOSE NOT TO COMPETE WITH IN NORWAY AND EUROPE?

Sustainability makes sense

STREAMLINED PROCESSES BY THEIR VERY NATURE CONSUME LESS TIME, RESOURCES AND MONEY, CREATING INSTANT SAVINGS WITH A TANGIBLE EFFECT ON THE BOTTOM LINE

THE SUSTAINABLE PATH IS A SMART WAY TO SAVE MONEY AND INCREASE THE GROWTH OF YOUR BUSINESS

THINK BEYOND JUST RECYCLING AND SAVING ELECTRICITY:

TAKING STEPS TO PRESERVE THE ENVIRONMENT SAVES MONEY AND ALSO HELPS FUTURE-PROOF YOUR BUSINESS

THE GROWTH OF YOUR BUSINESS

THERE IS A CLEAR OPPORTUNITY TO INNOVATE AND ULTIMATELY TAKE ADVANTAGE OF THE GREEN MOVEMENT

Does green pay?

ENVIRONMENTAL AND SOCIAL ISSUES ARE BECOMING MORE IMPORTANT IN THE HOLIDAY CHOICES OF CONSUMERS

ETHICAL PURCHASING HAS BEEN ON A CONTINUAL RISE SINCE THE LATE 90’S ACCELARATING IN 2008 DUE TO THE CONTINUED THREAT OF GLOBAL WARMING CONTINUED THREAT OF GLOBAL WARMING & HEALTH CONCERNS

A RECENT GLOBAL SURVEY FOUND THAT 70% OF TOUR OPERATORS CONSIDER SUSTAINABLE TOURISM IMPORTANT TO THE QUALITY OF EXPERIENCE THEY OFFER THEIR CLIENTS

87% OF BRITISH TOURISTS THINK THAT IT IS IMPORTANT THAT THEIR HOLIDAY DOES NOT DAMAGE THE ENVIRONMENT

HOW CAN LILLEHAMMER TAKE THE LEAD IN SUSTAINABLE DEVELOPMENT?

Adventures and Activities

MEASURING AND MANAGING

How can you help take the lead in Sustainable Development?

Norway has made a fresh commitment to sustainability early in 2008, by pledging to become carbon neutral by 2030. Cutting the 50 million tons of CO2 emitted per year...

Two thirds of the emission cuts will be reduced domestically, 17 millions tons by 2020. The rest will be covered through donations to the developing world in the form of cash and the environment

The Government has pledged increased spending on the development of The Government has pledged increased spending on the development of renewable energy

Coordinate efforts already undertaken by the EU in 2007 – ‘ACTION FOR MORESUSTAINABLE EUROPEAN TOURISM’ and the subsequent report developed by Innovation Norway – ‘A FRAMEWORK FOR SUSTAINABLE TOURISM DEVELOPMENT IN NORWAY’

A massive mobilisation of the key stakeholders in close cooperation with the communities and the media. Combined with the development of new and innovative products that will assist in breaking the current trends in tourism behaviour

‘INDUSTRY BUY IN’ – ‘PUBLIC AWARENESS’ – ‘MOBILIZATION’ – ‘PERSONAL ACTION’

‘CROSS INDUSTRY PARTNERSHIPS’

The Norwegian sustainability vision

DESIRE

PASSION

Cooperation

Community

LANDSCAPE

CARBON NEUTRAL

ACCESSIBLE

CERTIFICATION

WILDLIFE

SUSTAINABLECONSERVATION

AWARENESS

LEADERSHIP

TREND

BEST PRACTICES

PARTICIPATION

ACTION

ORGANICORGANICORGANICORGANIC

ETHICAL

RESPONSIBLE

ACCREDITATIONMEDIA COVERAGE

BUY IN - ACTION

COMMITMENT

CRITICAL

INNOVATION

Measurement & Management

EDUCATION

Environment

HERITAGE

CARBON NEUTRAL

CULTURE

SUSTAINABLE

Triple Bottom Line

WILDLIFE

SEA LIFE

LANGUAGE

HISTORY

MARKET

AWARENESS

Partnership

BEST PRACTICES

RE-USE & RECYCLE

EFFICIENT

RESOURCES INDICATORSTOOLS

GREEN

HEALTHY

POLICY & LEGISLATION

ECOTOURISMGEOTOURISM

QUALITY PRACTICAL

VIABLEVIABLEVIABLEVIABLE

EVOLVING

GOVERNMENT

Q & A

Re-Plan ASRe-Plan ASTourism, Conservation & Sustainable Development

M: 92 22 20 62

E: marc@re-plan.com