a plead for geekness - personal branding & digital reputation
Post on 18-Oct-2014
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DESCRIPTION
A keynote on a recent MBA event at TiasNimbas Business School. It's about the internet as a conversation network. People can be victim of conversations, fueling conversations, be part of conversations or be ignored by conversations. The presentation is a warm plead for passionate geeknessTRANSCRIPT
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About geeks and being ungoogleablePersonal Branding in the Reputation
EconomyTom De Bruyne – managing director
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The web is a conversation medium
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Victim of the conversationFueling the conversationParticipating in the conversationIgnoring or ignored by the conversation
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Victim of the conversationA little fairytale about a drunk minister
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Aftoetsen van strategische uitgangspuntenAftoetsen van eerste conceptenAfspraken over oplevering
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Nathalie Lubbe Bakker writes article
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Belgian Newspaper picks up the story via a few blogposts that pointed at this story
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De Crem warns against this dangerous blogosphere trend
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Blogosphere and Twitter.com conversations explode
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Dutch shockblog Geenstijl discovers the story and decides to make De Crem’s life a little bit miserable
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De Crem apologiges in public
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Fueling the conversationA (very) little fairytale about a popstar
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Participating in the conversationA fairytale about 4 geeks
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BART DE WAELE – AN ENTREPRENEURIAL GEEK
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SHARING
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NETWORK EFFECTS
NR 1 MEDIA RESOURCE ON SOCIAL MEDIAPARTICIPATION IN SEVERAL STARTUPSOFTEN SOUGHT SPEAKEREXCELLENT REPUTATION FOR NETLASHIMPRESSIVE NUMBER OF TOUCHPOINTSMASSIVE GOOGLE JUICE…
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MAXIME VERHAGEN– A POLITICAL GEEK
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ROBERT SCOBLE – A CORPORATE GEEK
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DAVID ARMANO– A FREELANCE GEEK
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LINKBAIT MASTER
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KEVIN WERBACH – BUSINESS SCHOOL GEEK
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IGNORING / IGNORED BY THE CONVERSATIONA FAIRYTALE ABOUT A NEW CEO
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ERIC BRAND– CEO SKYNET
<GEEN FOTO GEVONDEN>
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THE MORAL OF THESE FAIRYTALES
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The internet is a conversation ecosystem in which “stuff that matters” floats
around
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Personal branding is all about reaping network effects through sharing… which is counterintuitive to what business people usually think
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From “knowledge is power” to “sharing knowledge is power”
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In a hyper transparent world, you are what you contributed… and Google filters it for everyone
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In a hyper transparent world, you are what others tell about you,… and Google filters it for everyone
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Being remarkable = being worth talking about. That’s the marketing challenge for the networked generation
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It’s not about having a LinkedIN profile, it’s about leaving traces of your professional passion in the public space
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PERSONAL BRANDING IS A KEY ASSET FOR AN MBA,…OR ISN’T IT?
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Be more geek!Follow me on Twitter: twitter.com/imergedRead me on blog.boondoggle.eu and Frankwatching.comDownload my presentations at slideshare.netConnect with me on Facebook or LinkedinJoin my cause for more films containing people with worn off shoesBrowse through my bookmarks on del.icio.us/imergeVote for someone else on Cutest Male Geek Competition