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A Perfect BalanceSUCCESSFUL SUGAR REDUCTION FOR TODAY’S MARKETPLACE

WHY IS SUGAR REDUCTION SO IMPERATIVE? Because it is driven by both regulatory changes and consumer demand.

The upcoming June 2020 deadline for label changes outlined by the FDA is looming, giving added sugars and serving sizes a reality check—and giving consumers even more reason to pay attention to their sugar consumption.

In today’s food and beverage marketplace, both regulatory- and consumer-driven sugar reduction demands continue to evolve. Successful

sugar reduction solutions must also continue to evolve in response.

A Perfect Balance SUCCESSFUL SUGAR REDUCTION FOR TODAY’S MARKETPLACE

THE FDA-REQUIRED LABEL CHANGES REGARDING SUGARS ARE: “Added sugars,” in grams and as percent

Daily Value, will be included on the label.

Scientific data shows that it is difficult to meet nutrient needs while staying within calorie limits if you consume more than 10 percent of your total daily calories from added sugar, and this is consistent with the 2015-2020 Dietary Guidelines for Americans.

By law, serving sizes must be based on amounts of foods and beverages that people are actually eating, not what they

should be eating.

Package size affects what people eat. So for packages that are between one and two servings, such as a 20 ounce soda or a 15-ounce can of soup, the calories and other nutrients will be required to be labeled as one serving because people typically consume it in one sitting. https://www.fda.gov/Food/GuidanceRegulation/GuidanceDocu-mentsRegulatoryInformation/LabelingNutrition/ucm385663.htm

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A Perfect Balance: SUCCESSFUL SUGAR REDUCTION FOR TODAY’S MARKETPLACE

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Serving sizes and calorie counts are prominently displayed, but the biggest change may be that now, added sugars can’t escape unnoticed.

What the new label means to you

WHAT ARE ADDED SUGARS, EXACTLY?Added sugars are things like dextrose and fructose (monosaccharides) and

sucrose (disaccharides), one and two chain sugars. The lower molecular weight provides unique functionality and low viscosity to food systems.

FDA ADDED SUGAR DEFINITIONThe definition of added sugars includes sugars that are either added during the processing of foods, or are packaged as such, and include sugars (free, mono- and disaccharides), sugars from syrups and honey, and sugars from concentrated fruit or vegetable juices that are in excess of what would be expected from the same volume of 100 percent fruit or vegetable juice of the same type. https://www.fda.gov/Food/GuidanceRegulation/GuidanceDocumentsRegulatoryInformation/LabelingNutrition/ucm385663.htm


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CONSUMER-DRIVEN SUGAR REDUCTION An increasing number of consumers are seeking out better-for-you options and want to limit their sugar and lower their calorie intake*, so they are checking labels and buying items with low or reduced sugar.

In fact, an overwhelming majority of consumers surveyed are very or somewhat concerned about sugars and sweeteners used in the products they buy or consume most often.* And, these concerns are elevated among women and older consumers.

It all seems pretty straightforward, but it isn’t quite that simple since consumer attitudes toward sugar appear to be on a continuum: “For many consumers, their perceptions, attitudes and behaviors regarding sugar, added sugars and sweeteners are based on a host of factors including moods, product category/type, and vary by eating or drinking occasion, etc.”*

Nearly 70% of consumers surveyed are very/somewhat concerned about sugars and sweeteners used in the products they buy and/or consume.*

46% say no added sugars

is important to them

39% say reduced sugars


36% say low calorie


*ADM OutsideVoiceSM Sweeteners Attitudes & Usage Study, 2017


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Therefore, meeting consumer

demand for reduced sugar

food and beverage options

can be a real balancing act

for product developers.

It’s true, consumers care about their sugar intake—but still want the taste they love.

As an increasing number of food and beverage consumers seek out better-for-you options, the demand for healthy choices, including healthy indulgence, that feature lower calories and closer to nature ingredients will continue to be innovation drivers for foods and drinks.*

*ADM OutsideVoiceSM Sweeteners Attitudes & Usage Study, 2017

In fact, 50% would definitely pay more for less sugar

and the tasteI expect*


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SUGAR REDUCTION CHALLENGES FOR PRODUCT DEVELOPERS

WITH SO MANY FACTORS AT PLAY, PRODUCT DEVELOPERS ARE TASKED WITH BALANCING A LONG LIST OF CHALLENGES:

• reducing overall sugar and managing

added sugar values

• moving from double digit added sugars to single

digit added sugars (ex. from 12g to 9g) to stay within guidelines/daily value percentages under new serving sizes

• offering reduced sugar options, but keeping the

same desired taste and sensory profile (texture, linger, mouthfeel, other sensory qualities intrinsic to the product experience)

• reducing sugar but maintaining the functionality sugar and other sweetening ingredients bring, such as browning, humectancy, shelf life stability, etc.

• reducing sugar while keeping the same

overall formulation cost

Functions of Sugar

Freezing point depression

Crystallization

Low browning

Viscosity/body

Solubility

Effect starch gelatinization

Applications ice cream

confections

baked goods

sauces, jams jellies, preserves

syrups, sauces

cookies, baked goods


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In today’s food and beverage marketplace, both regulatory- and consumer-driven sugar reduction demands continue to evolve. Successful sugar reduction solutions must also

continue to evolve in response.


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ADM, a world-leading nutrition company and food ingredient provider, helps product developers reduce added sugars, with theirbroad and deep ingredientportfolio and their ability to:

ADM’s portfolio

of ingredients—the

broadest in the

industry—is filled

with tools to assist

product developers

in reducing

added sugars and

solving associated

challenges.

ADM also offers a variety of solutions for baking mixes

replace sweetness

replace functionality

rebalance flavors

SUGAR REDUCTION SOLUTIONS FOR PRODUCT DEVELOPERS


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ADM’S PORTFOLIO INCLUDES PRODUCTS THAT ASSIST IN REDUCING ADDED SUGARS AND MAY MEET THE FOLLOWING

PERFORMANCE ATTRIBUTES:

APPLICATION CHALLENGEFreezing point depression in ice cream

Crystallization in confections

Low browning in baked goods

Viscosity/body in sauces, jams jellies, preserves

Solubility in syrups, sauces

Rise and spread in cookies, baked goods

SOLUTIONSorbitol, Polydextrose, Maltodextrin, Maltitol Syrup,

Reduced Sugar Glucose Syrup

Sorbitol, Maltitol, Mannitol, Isomalt, Xylitol

Polyols

Polyols, Reduced Sugar Glucose Syrup, Corn Syrup,

Hydrocolloids, Fibersol® 2

Polyols, Reduced Sugar Glucose Syrup, Corn Syrup, Fibersol® 2

Polyols, Reduced Sugar Glucose Syrup

Additionally, ADM can help product developers solve specific application challenges:

NON-GMO

PLANT-BASED ORGANIC SUGAR REDUCTION

FROM FRUIT

CLEAR LABELCLEAN LABELBULKING


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Single Ingredients Blends Systems

No

or

Low

Cal

ori

e

Aroma Ingredients FruityBoost Bulk Up

Distillates Masking Solutions Fibersol & Fruity Boost (Body Add Back System)

Extracts Mouthfeel Enhancers Natural Flavors

Fibersol® Natural Colors SweetUp® 4D

Herbs Natural Flavors Sweet Food Bases & Foodstuffs

JustSweet™

Mint Flavors Natural Flavor Modifiers

Mint Oils Natural Sweetness Modifiers

Natural Colors Resolver™

Natural Flavors SavorCrave®

Polyols (Sorbitol, Maltitol, Erythritol Glycerin, PG, Xylitol) Seasonings

Spices Sodium Modifiers

SweetRight™ Stevia Spices & Herbs

VerySweet™ Monk Fruit SweetRight™ Enzyme Modified Stevia

VivaSweet™ Sucralose SweetRight™ Stevia Flavor Modifier + Resolver™

Xanthan Gum SweetUp®

Nu

trit

ive

Bean Grits & Flours Fruit Up™ Fruit Up™ + Fibersol®

Carob Extract Honey Coating Fruit Up™ + Fibersol® + SweetRight™ Stevia

CornSweet® Corn Syrups MultiJuice (EMEAI) Fruit Up™ +SweetRight™ Stevia

CornSweet® HFCS NFS (EMEAI) Fruit Up™ + Honey

Crystalline Fructose Sweet Food Bases & Foodstuffs Vegan Sweetheart

Deionized Apple

Deionized Grape

Dextrose

Dried Fruits

Flo-Malt® Dry Malt

Flours

Glucose Syrup

Honi-Bake® Dry Honey

Isoglucose

Maltodextrin

Nut Butters

Plant-Based Proteins

Rice Syrup

Starches

Sucrose

Sugars

Sweet N Neat® Dry Honey & Honey Coating Dry Molasses

VegeFull™ Bean Powders

ADM’S COMPLETE PORTFOLIO


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TASTE MVPS

ADM has one of the largest, most competitive sweetener portfolios in the U.S., including standout ‘MVP’ products for sugar reduction.

MONK FRUIT VerySweet™ monk fruit plant-based sweetener is up to 200 times as sweet as sugar and features a delicious taste without bitterness. VerySweet™ meets zero calorie demands without sacrificing taste, making it an ideal choice for clean label sugar reduction in a wide range of food and beverage applications, alone or in tandem with stevia.

SUCRALOSE VivaSweet™ sucralose is a great-tasting, zero-calorie sweetener. Because of its heat and pH stability, VivaSweet is suitable for use in virtually any food or beverage, and will retain sweetness throughout extended periods of storage. Best of all, products containing VivaSweet retain a sweet taste profile that allows consumers to enjoy low-calorie products that taste great.

STEVIA The SweetRight™ stevia portfolio applies scientific innovation and technical expertise to stevia ingredient development, allowing product developers to answer consumer demand for clean label sweetness, with 50% or more sugar reduction.


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• Deliver optimal taste, mouthfeel • and lower calories with a clean label • Achieve higher quality sweetness • with deep sugar reduction levels

• Work well across applications • including CSDs, juices and juice • drinks, nectars, RTD teas and coffees • sports drinks and more

• Heat stability ensures sensorial • integrity and desirable texture

• Ideal for replacement of artificial • sweeteners in snack bars and more • Helps create better-for-you • indulgent foods with great taste • and sweetness

• Enhance creamy dairy notes • in yogurt and milk flavors

• Set off ‘brown’ flavor notes like • vanilla, chocolate and cooked sugars • Heighten ‘cooked fruit’ flavor notes • like berry, tropical and fruity

BEVERAGES BAKING DAIRY PRODUCTS

The newest arrival to ADM’s comprehensive stevia toolbox, SweetRight™ Edge stevia system delivers increased sugar reduction—up to 10-15% over other steviol glycosides—and superior sensory performance, with less bitterness, linger and astringency. ADM’s

stevia toolbox also contains single ingredient stevia products at up to 250x sweeter

than sugar to fill a variety of application demands and solve developers’ most pressing

formulation challenges. All ADM stevia products are carefully crafted from stevia plants that comply to our rigorous quality control standards.

Stevia is viewed by consumers as a natural sweetener and is the fifth most consumed and preferred sweetener in packaged goods.

1.0 7.04.0 10.02.0 8.05.0 11.03.0 9.06.0

Sweetness Equivalency

EMS 95

EMS 97

RA80

EDGE

EDGE+ EMS

RA60RA97 RA95

Sugar Reduction Achievable with SweetRightTM Stevia

Co

st


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FUNCTIONALITY MVPS

ERYTHRITOL Erythritol features a clean sweet taste—with approximately 70% sweetness of traditional sugar and low calories—with the benefits of a low glycemic index and high digestive tolerance. Erythritol offers sugar-like functionality, replacing product volume in reduced sugar applications, and can be used alone or in combination with other sweeteners.

CRYSTALLINE FRUCTOSE With exceptional sweetness—up to 1.8 times that of sucrose—crystalline fructose has a quick, clean upfront sweetness which works well with sugar and high potency sweeteners to deliver on better-for-you claims. Crystalline fructose helps to optimize product formulation in a variety of applications, with unique benefits including a low glycemic index, high sweetness synergy, flavor enhancement, freezing point depression and humectancy.

REDUCED SUGAR GLUCOSE SYRUP Reduced sugar glucose syrups retain much of the functionality provided by sugar without contributing to the ‘added sugars’ designation consumers don’t want to see on nutrition labels. Reduced sugar glucose syrups use unique technology to redistribute the molecular weight of the syrup offering similar functionality and viscosity—with up to 50% less added sugars.


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KEY ALTERNATIVE SWEETENERS COST AND PERCEIVED NATURALNESS

Rabobank 2018

Beyond the expansive ingredient portfolio, systems and blends, ADM offers

customers industry-leading capabilities and insights. Truly successful sugar reduction requires the ability to examine and consider every ingredient in a formulation to offer

the exact selection of ingredients that maintain functionality requirements—while also meeting each specific development goal.

Application Expertise and Support

SWEET SAVVYSM: INDUSTRY-LEADING SWEETENING INGENUITY

The ADM team utilizes their legacy of global sweetening experience and

unparalleled technical ingenuity when working with customers on their specific

sugar reduction projects across a wide variety of applications and markets.

This industry-leading sweetening expertise and ingenuity form ADM’s Sweet SavvySM, an optimized, holistic approach that gives their customers just the right solutions

to give consumers reduced-sugar products that still taste deliciously sweet.


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ADM | admsweeteners.com

Copyright © 2019 Archer Daniels Midland Company

FIND OUT MORE ABOUT ADM SWEETENERS’ SUGAR REDUCTION SOLUTIONS email [email protected] or call 800-257-5743

VivaSweet™, SweetRight™ and VerySweet™ are trademarks of Archer-Daniels-Midland Company.

Fibersol® is a registered trademark of Matsutani Chemical Industry Co., Ltd.

ARCHER DANIELS MIDLAND COMPANY DISCLAIMS ANY AND ALL WARRANTIES, WHETHER EXPRESS OR IMPLIED, AND SPECIFICALLY DISCLAIMS

THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. OUR RESPONSIBILITY

FOR ANY CLAIM IS LIMITED TO THE PURCHASE PRICE OF MATERIAL PURCHASED FROM US. CUSTOMERS ARE RESPONSIBLE FOR OBTAINING

ANY LICENSES OR OTHER RIGHTS THAT MAY BE NECESSARY TO MAKE, USE, OR SELL PRODUCTS CONTAINING OUR INGREDIENTS. ANY CLAIMS

MADE BY CUSTOMERS REGARDING INGREDIENT TRAITS MUST BE BASED ON THE SCIENTIFIC STANDARD AND REGULATORY/LEGISLATIVE

REQUIREMENTS OF THE COUNTRY IN WHICH THE FINAL PRODUCTS ARE OFFERED FOR SALE.

SOURCES

https://www.fda.gov/Food/GuidanceRegulationGuidanceDocumentsRegulatoryInformation LabelingNutrition/ucm385663.htm

ADM OutsideVoiceSM Sweeteners Attitudes & Usage Study, 2017

Rabobank 2018

COMPREHENSIVE SUPPORT NETWORK AND SUPPLY CHAINADM possesses a comprehensive network of facilities and equipment, combined with their global supply chain and proprietary logistics infrastructure, to bring customers best-in-class services. The ADM Sweeteners portfolio is sourced globally, ensuring a reliable, flexible supply chain to meet every business need. ADM’s commitment to high quality standards

is second to none, as they deliver on meeting or exceeding regulatory requirements globally and impose their strict standards on their industry partners. ADM’s three U.S. application labs with lab scale equipment are designed to mimic most food application processes—to help scale up solutions faster and more successfully.

+ comprehensive portfolio

+ technical expertise/Sweet SavvySM

+ commitment to quality

+ unrivaled applications science and technical capabilities

It all adds up to ADM’s

exceptional ability to strike

the perfect balance and

successfully solve sugar

reduction challenges—replacing

functionality, replacing

sweetness and rebalancing

flavors—no matter the goals,

application or target audience.