a parent's guide to understanding social media

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A Parent’s Guide to Understanding Social Mediawww.theyouthcartel.com

adam mclane

WHY? WHY? WHY?

WHERE DID YOU HANG OUT?

the big picture goal

what’s your goal?

What We Don’t WantUtopian and dystopian views assume that technologies possess intrinsic powers that

affect all people in all situations the same way.- danah boyd, It’s Complicated: The Social Lives of Networked Teens

what we want

6 Principles to Help Develop Healthy Habits

A Parent’s Guide to Understanding Social Media

this isn’t new...Principle #1

but what is new?1. speed2. searchability3. reach

Principle #1

there’s no such thing as internet privacy

Principle #2

2 rules about internet privacy in Networked Publics

#1 Zero internet privacy

#2 Zero Internet Anonymity

personalities flip flop online

Principle #3

“where” leads to “what”Principle #4

you are the productPrinciple #5

your kids want to talk to you about this stuff...

Principle #6

data :)

‣ 71% use Facebook

‣ 52% use Instagram

‣ 41% use Snapchat

‣ 33% use Twitter

‣ 24% use Vine

‣ 14% use Tumblr

Fast facts

www.theyouthcartel.com - @youthcartel

April 2015

‣ 1.13 billion daily users

‣ 1.71 billion monthly users

‣ 1.03 billion users access via a

mobile app each day

‣84.5% of daily active users outside

of U.S. or Canada

facebook factsJune 2016

www.theyouthcartel.com - @youthcartel

What are they doing?

‣ Declining! Was 3,339 average text/mo by teenagers in 2014; 2010 in 2015

‣ 709 average text/mo by 35-44 year olds

‣ 73% of teenagers have a mobile phone

‣ 15% have a basic phone

‣ 24% of teenagers with a phone access the

internet with it nearly constantly

texting factsApril 2015

‣ 28% of teenagers says it’s their most important app*

‣ 10 billions videos are viewed daily**

‣ 60% of U.S. 13-34 year olds are

Snapchat users***

‣ Began as a sexting app called Picaboo

in 2011

‣ Entered consent order with FTC in 2014

to clear up privacy issues****

Snapchat facts*USA Today, April 16, 2016** Bloomberg, May 2016*** Forbes, April 15, 2016**** FTC, May 8, 2014

Who sends texts?Average Number of Texts Sent & Received Per Day by Gender

tell me some good news

COPPAProtects kids under13

coppa.org is your friend

What do teenagers say they are doing in networked publics?They use words like:

Connecting with friends, being chatty, being catty, sharing cat photos, wasting time, chilling out. Basically, exactly what their parents are doing...

Is this good or bad for my kid?

‣ Socialization & communication with peers, adults, family, etc.

‣ Enhanced learning opportunities

‣ Access to health information they won’t get anywhere else.

Social media’s positive impact

American Academy of Pediatrics

‣ Risk of cyberbullying and online harassment

‣ “Facebook depression”

‣ Lack of sleep

Social media’s negative impact

American Academy of Pediatrics

What do I do?Learn Together Be Open About Your Usage Friend them but give them space Form boundaries for everyone

Q&A