a new(hundred-year-old)museum making emotional...
TRANSCRIPT
![Page 1: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/1.jpg)
BUILDING RELATIONSHIPS ON BROKEN RELATIONSHIPS
– A NEW(HUNDRED-YEAR-OLD)MUSEUM
MAKING EMOTIONAL CONNECTIONS
![Page 2: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/2.jpg)
![Page 3: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/3.jpg)
FAST FACTS: HELSINKI CITY MUSEUM
• The worlds only museum with the theme Helsinki
• Focus on everyday life: trams to plastic bags
• Founded 1911
• New museum in May 2016
![Page 5: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/5.jpg)
• Kuva ulkoa, talo banderollilla
![Page 6: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/6.jpg)
• VISIO-kuva
![Page 7: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/7.jpg)
![Page 8: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/8.jpg)
![Page 9: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/9.jpg)
![Page 10: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/10.jpg)
![Page 11: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/11.jpg)
![Page 12: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/12.jpg)
![Page 13: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/13.jpg)
NAPPAA KUVA GOVINIUKSESTA
![Page 14: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/14.jpg)
![Page 15: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/15.jpg)
![Page 16: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/16.jpg)
Everyone has the opportunity to fall in lovewith Helsinki
![Page 17: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/17.jpg)
HELSINKI CITY MUSEUM
Distinctive
Easily approachable
Touching
![Page 18: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/18.jpg)
MUSEUM OF BROKEN RELATIONSHIPS
![Page 19: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/19.jpg)
MUSEUM OF BROKEN RELATIONSHIPS
What should you do with memories that you don’t want to keep, but can’t really throw away either?
![Page 20: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/20.jpg)
• Tarina jostain hauskasta/kevyestä
![Page 21: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/21.jpg)
![Page 22: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/22.jpg)
![Page 23: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/23.jpg)
Launch in Feb 2016
![Page 24: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/24.jpg)
• Launch in Feb 2016
• Collection of exhibits in Helsinki
![Page 25: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/25.jpg)
PRIORITY
Connect with the target group from the begining
![Page 26: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/26.jpg)
![Page 27: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/27.jpg)
0
5000
10000
15000
20000
25000
6 PM 9.30 PM 11 PM 6 AM 3 PM 10 PM
FB Event, first 24 hours
![Page 28: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/28.jpg)
FB, LAHJOITAN EXÄNI
![Page 29: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/29.jpg)
![Page 30: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/30.jpg)
FB, LAHJOITAN EXÄNI
![Page 31: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/31.jpg)
• Kuva ulkoa, talo banderollilla
![Page 32: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/32.jpg)
NUMBER OF VISITORS
90 000
• First week: 22K• 24h alone: 10K
![Page 33: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/33.jpg)
![Page 34: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/34.jpg)
![Page 35: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/35.jpg)
MUSEUM OF BROKEN RELATIONSHIPS
• Tunteikkaita sanoja asiakkailta
![Page 36: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/36.jpg)
INSTA KOLLAASI
![Page 37: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/37.jpg)
• Focus• You cant tell it all. Choose your spear head.
• Look around• Find a concept that suits you, you dont need to do everytihing by
yourself• Do it your way
• dont be afraid to stick out
![Page 38: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/38.jpg)
![Page 39: A NEW(HUNDRED-YEAR-OLD)MUSEUM MAKING EMOTIONAL …network.icom.museum/fileadmin/user_upload/minisites/mpr/... · 2016-07-15 · He bought this to stop his snoring. I could not go](https://reader033.vdocuments.mx/reader033/viewer/2022050122/5f52b2a1e420221b2075e7be/html5/thumbnails/39.jpg)
THANK [email protected]