A New Look at E-retail

Realities of Modern Day • We live in a world

that is constantly connected to all things virtual

• We don’t even “unplug” to purchase our necessities

• Our phones are our most constant companions (and for some, best friends)

E-Retail

• Speaks to our modern needs

• Is a booming market that continues to grow

• Is: cost efficient, time efficient, and broadens our market

What Does E-Retail Lack??

• Personalization

• Security that what is purchased is right for you

• Proper fitting guides

• A life-like shopping experience

Someone didn’t

take their measurements…

Propositions for Improved E-Retailing: Size Guidelines and Taste

Specifications

• Input exact measurements to the size guidelines

• Have clothing suggested from website based on sizing specifications

• Narrow selection down based on Personal Style/Tastes

Virtual Styling

• Based on clothing selection, virtually style your 3-D image

• Ensure that what is chosen is the right choice for you

• Have the ability to create complete outfits from pieces that come from different providers

• Purchase each desired item from one virtual shopping cart

Propositions For Improved E-Retailing: 3-D Camera

• Use 3-D cameras on smartphones to capture 3-D images of entire body

• Upload images to an approved 3-D styling website

3-D Camera on iPhone

Recap

• E-retail caters to the demands of the modern customer, however it lacks the service of a physical store

• There needs to be a move to a realistic virtual shopping experience

• Can be accomplished through 3-D images and integrated size guidelines