a new era of computing
TRANSCRIPT
© 2012 IBM Corporation
A New Era of Computing
Sander KimSenior Marketing ManagerIBM PureSystems
© 2012 IBM Corporation2 © 2012 IBM Corporation2
On a Smarter Planet, technology innovation redefines industries
Trading
Traffic Control
Fraud Prevention
Law Enforcement
© 2012 IBM Corporation3 © 2012 IBM Corporation3
As IT moves to the strategic center of businessThe model must shift to Smarter Computing
Traditional Computing
Bus
ines
s in
nova
tion
Technology Innovation
Smarter Computing
� Expertise
� Ability to sense and anticipate
� Systems of engagement
© 2012 IBM Corporation4 © 2012 IBM Corporation4
IT must break through budget and resource barriers
Getting Up and Running� 2-3 months to specify and procure � 2-3 months to integrate, configure
and deploy
Development Operations� 3-6 months to go from
development to production
Ongoing Effort� 1-3 months to troubleshoot and tune�Ongoing effort and downtime to
maintain, scale and upgrade
IT RealityBusiness Goals
� Driving business innovation� Make new markets� Respond to competitive threats� Enhance the customer
experience
Grow top and bottom line by:
Typical Results: � 23% of new IT projects (worldwide) deploy late� 55% experience application downtime for major
infrastructure upgrades once deployed
Source: A commissioned study conducted by Forrester Consulting on behalf of IBM
© 2012 IBM Corporation5 © 2012 IBM Corporation5
Only 1 in 5 can allocate more than half their IT budget to innovation
Most efficient data centersUse of new technology:86% first and fast technology adoption58% move virtual machines to meet desired outcomes93% use storage virtualization87% use a storage service catalog (tiered storage)
Results
Least efficient data centersUse of new technology:43% first and fast technology adoption1% move virtual machines to meet desired outcomes21% use storage virtualization3% use a storage service catalog (tiered storage)
Results:
65%
New projects
Maintaining existing infrastructure
35%
47%
53%New projects
Maintaining existing infrastructure
Source: 2012 IBM Data Center Study: www.ibm.com/data-center/study ( http://www.ibm.com/data-center/study )
© 2012 IBM Corporation6 © 2012 IBM Corporation6
Clients have tried various approaches to close the gap
Client-tunedSystems Appliances Cloud
FlexibilityControl
SimplicityRapid Deployment
AgilityElasticity
Time and Expense Required
Single Purpose Shared Dependence
What if you could have the best of all three?
Benefits
Challenges
© 2012 IBM Corporation7
Integration by DesignDeeply integrating and tuning hardware and software – in a ready-to-go workload optimized system
Built-in ExpertiseCapturing and automating
what experts do – from infrastructure patterns to
application patterns
Simplified ExperienceMaking every part of the IT lifecycle easier - with
integrated management of the entire system and a broad open ecosystem of optimized solutions
The time has come for a new breed of systemsSystems with integrated expertise and built for cloud
© 2012 IBM Corporation7
© 2012 IBM Corporation8 © 2012 IBM Corporation8
The world’s first family of expert integrated systems
© 2012 IBM Corporation9
Announcing the first two members of the IBM PureSystems family
Infrastructure System: Expert at sensing andanticipating resourceneeds to optimize your infrastructure
Platform System: Expert at optimallydeploying and runningapplications for rapid time-to-value
© 2012 IBM Corporation9
© 2012 IBM Corporation
Introducing a New Family of Expert Integrated Systems
Kevin PowellStorage for PureSystemsBusiness Line Manager
IBM CONFIDENTIAL UNTIL ANNOUNCE
© 2012 IBM Corporation11
Announcing the first two members of the IBM PureSystems family
Infrastructure System: Expert at sensing andanticipating resourceneeds to optimize your infrastructure
Platform System: Expert at optimallydeploying and runningapplications for rapid time-to-value
© 2012 IBM Corporation11
© 2012 IBM Corporation12
Integration by DesignA complete system that is cloud-ready, more secure and designed from the start to work together
Simplified ExperienceManagement integration and choice
at every step, to make IT easier© 2012 IBM Corporation12
IBM PureFlex: an evolution in design, a revolution in experienceSmarter computing that fundamentally changes the economics of IT
Built-in ExpertiseInfrastructure patterns and self-
optimizing technology for lower cost, based on the experience of managing
tens of thousands of data centers
© 2012 IBM Corporation13
Built-in ExpertiseInfrastructure patterns and self-optimizing technology for lower cost, based on the experience of managing tens of thousands of data centers
Smart data placement
300% increased performance of critical applications
Over $2B in R&D and acquisitions over 3 yearsMillions of development hours across 37 labs in 17 countries
© 2012 IBM Corporation13 © 2012 IBM Corporation
Thousands of virtual machines on single system
2X improvement in system utilization
70% fewer cores for reduced software licensing
50% lower management costs
2X improvement in fault diagnosis
Management integration
© 2012 IBM CorporationEstimated Results. Results will vary depending on customer environment.
Up to:
© 2012 IBM Corporation14 © 2012 IBM Corporation
Integration by DesignA complete system that is cloud-ready, more secure and designed from the start to work together
50% latency improvement for faster application performance
Scale-in systemsnetworking
IBM-designed management across compute, storage, and networking – in a single system
with upgradability to future technologies14
2X application density in same floor space
50% improvement in administrator productivity
Intelligent cloud technology
0 setup time to achieve enterprise risk reduction with trusted protection built in from the hardware up
Security innovation
Estimated Results. Results will vary depending on customer environment.
Up to:
© 2012 IBM Corporation15
Simplified ExperienceManagement integration and choice at every step, to make IT easier
Management from a single pane of glass with open choice of environments and applications
Factory pre-configured and tested
Dynamicresourceallocation
70% faster setup time
© 2012 IBM Corporation15
Days to minutesfor workload deployment time
75% lower systems costs over 3 years
98% time savings in storage provisioning
Management across physical & virtual resources
© 2012 IBM Corporation© 2012 IBM CorporationEstimated Results. Results will vary depending on customer environment.
Up to:
© 2012 IBM Corporation16
What can this mean for clients? Reduced cost. Greater value.
© 2012 IBM Corporation16 Projected savings over 3 years
$2.6M systems and OPEX savings (71%)
$2.0M management savings (53%)
Managed services provider can consolidate mixed environment
1 day or less to deploy new service and realize revenue faster (vs. weeks)
Bank can innovate in response to market conditions for competitive advantage
$3.8M software licensing savings (78%)
9 months payback
Manufacturer can optimize existing ERP environment
~$1M management cost savings (56%)
$2.8M lower total IT costs (54%)
Retailer can accelerate private cloud for regional store operations
Estimated Results. Results will vary depending on customer environment.
© 2012 IBM Corporation17
Runs tens of thousands of applications, with over 100 optimized for PureSystems
© 2012 IBM Corporation17 The SAP logo is a trademark or registered trademark of SAP AG in Germany and several other countries and is reproduced with the permission of SAP AG.
© 2012 IBM Corporation18 © 2012 IBM Corporation18
Built-in Expertise
Integrated by Design
Simplified Experience
IBM PureFlex System Infrastructure Flex-ability to meet a variety of client needs
A continuum of expert integrated systems that delivers value from the moment of acquisition
ExpressInfrastructure for small and midsize businesses
StandardInfrastructure for cloud deployments and server consolidation
EnterpriseInfrastructure for large-scale deployments; highly redundant for resilient operations
© 2012 IBM Corporation19 © 2012 IBM Corporation19
Thank You!