a new era in the australia-india aviation & tourism ......a new era in the australia-india...
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A NEW ERA IN THE AUSTRALIA-INDIA AVIATION & TOURISM RELATIONSHIPJOHN O’SULLIVAN I MANAGING DIRECTOR
TO MAKE AUSTRALIA THE MOST DESIRABLE & MEMORABLE DESTINATION ON EARTH
OUR VIS ION
NOW
$113BNOVERNIGHT
INTERNATIONAL & DOMESTIC VISITOR EXPENDITURE
YE sept 2018
FROM
$70BNOVERNIGHT
INTERNATIONAL & DOMESTIC VISITOR EXPENDITURE
IN 2009
TO
$130BNOVERNIGHT
INTERNATIONAL & DOMESTIC VISITOR EXPENDITURE
by 2020
TOURISM 2020
INTERNATIONAL VISITORS TO AUSTRALIAYEAR END NOVEMBER 2018
INTERNATIONAL VISITOR SPEND HAS GROWN TO
A RECORD
$43.2BN↑ 5%
Source: Australian Bureau of Statistics
INTERNATIONALVISITORS REACH A
RECORD
9.2M↑5%
EXPENDITURE BY INTERNATIONAL VISITORSYEAR END SEPTEMBER 2018
Source: Tourism Research Australia
INDIA is a key market driving the TOURISM OPPORTUNITY
AUSTRALIA’S FASTEST GROWING
MARKET
352,500 VISITORS (+18%)
A$1.6 BN IN SPEND (+10%)STAYING
19 MILLION NIGHTS (+21%)
Fifth consecutive year of double-digit growth in
SPEND and ARRIVALS
Top ranking for aspiration, awareness & intention to
visit Australia
Arrivals & spend FROM INDIA TO AUSTRALIA over the PAST decade
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018Visitors '000 116 125 139 149 159 169 197 233 261 301 352Spend (A$ '000) 774 787 959 743 820 721 773 1055 1238 1433 1600
50
100
150
200
250
300
350
0
200
400
600
800
1000
1200
1400
1600
Visitors '000 Spend (A$ '000)
Sources: International Visitor Survey, Tourism Research Australia. Overseas Arrivals and Departures, ABS 6
Importantly, THE INDIA TOURISM OPPORTUNITY EXISTS OUT TO 2030
The tourism opportunity for Australia out of India remains very robust out to 2030.
However, continued growth in air access, and development of point-to-point, is critical to achieving our long term goals for growth.
IndiaAviation Landscape
Which airlines do Indian visitors use to travel to Australia?
5
Singapore AirlinesMalaysia Airlines
Qantas
Thai AirwaysAir Asia X
Cathay PacificChina Southern
24%13%12%11%
7%7%
4%3%
Others 19%
Air India
Source: International Visitor Survey Sept 2018
WHERE THEY ARE TRAVELLING TO…
KEY PROJECTS FOR DRIVING DEMAND & CONVERSION
INTEGRATED ACTIVITY ACROSS TRADE & CONSUMER PLATFORMS
TELEVISION
DIGITAL
AIRLINES
KEY DISTRIBUTION PARTNERS
PUBLIC RELATIONS & INTERNATIONAL MEDIA HOSTING
PROGRAMS
TRAININGS & WEBINARS
TRADE EVENTS
A$10MACROSS
INDIA,INDONESIA, SINGAPORE & MALAYSIA
TO CHALLENGE CONSUMER
PERCEPTIONS
UnDiscover Australia
UnDiscover Australia Strategy Video
AND EXTENDING THIS OUT TO India’s cricket tour of Australia…
Television and Digital Live Stream ESPNCricinfo Cricketers & WAGs
EngagementsFOA Engagement Media Visits KDP Partnerships
Shibani Dandekar – Host, model and
actor
+ other regional media incl. Sakal, Lokmat, Zee, etc.
Airline Marketplace (AMP)
Industry‐first initiative with 8 airlines to offer
compelling reasons to visit Australia
Over 85,000 bookings during the
five phases
PARINEETI CHOPRA
Follow us on Twitter:@TourismAus @australia
Visit our corporate site:www.tourism.australia.com
Investment website:www.tourisminvestment.com.au
THANK YOU