a more effective social media presence: strategic planning and project management (part 2)
TRANSCRIPT
You want me to manage what now?
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Oh great, just one MORE thing…
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Stand back. We got this.
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Last time you learned how to…
• Make use of strategic planning and project management methods to set up (or fix up) your library’s social media presence;
• Define success for your social media presence and demonstrate that your efforts are having the effect you desire.
Today you will learn how to…
• Craft a Facebook page and Twitter account that will represent your library online;
• Save time and energy by updating multiple services at the same time;
• Build responsive and usable service points;• Build community through marketing and
advertising on the social web.
But perhaps you have something else in mind…
http://www.flickr.com/photos/mkhmarketing/8468788107/
The Triforce of Social Media Awesomeness
Long Form Communication
Short Form Communication
Social Connection
Let’s Interact!
Which of the following social media services does your library already have?
• Just a blog• Just a Facebook Page• Just a Twitter account• Blog and Facebook• Blog and Twitter• Facebook and Twitter• All three• None of them
BLOGS
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http://www.flickr.com/photos/33427694@N07/5053932776
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Tweet and ReTweet were sitting on a fence…
http://www.flickr.com/photos/72704778@N00/3944955984
The Triforce of Social Media Awesomeness
Long Form Communication
Short Form Communication
Social Connection
“RSS Graffiti” Facebook App
“Twitter Tools” Wordpress Plugin
The Triforce Whatever of Social Media Awesomeness
Long Form Communication
Short Form Communication
Social Connection
Spread the love, but don’t bore them…
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ANALYTICS
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Pause for Questions
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Consider Formality and Tonehttp://www.flickr.com/photos/51629707@N00/4726244674
http://blog.hubspot.com/blog/tabid/6307/bid/33488/14-Funny-Brands-You-Can-t-Help-But-Follow-in-Social-Media.aspx
Let’s Interact!
Please type your answer into the chat! Do you have a social media policy for patrons?
Marketing
http://www.flickr.com/photos/51035749109@N01/5133070639
Role Models
http://www.flickr.com/photos/monsieurlam/2400229570
• New York Public Library• The Library of Congress• Columbus Metropolitan Public• Seattle Public Library• Multomah County Library• Topeka & Shawnee County Public• Smithsonian Libraries• American University Library• University of Kansas Libraries• North Carolina State University
Libraries
Thanks!
Any questions?
Sarah Steinerhttp://www.sarahksteiner.com/
Cliff Landishttp://clifflandis.net/
See presentation notes at: http://www.slideshare.net/ALATechSource/
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