a model for community-based sustainable food growing ... · framework for improving social,...
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A model for community-based sustainable food growing:
evaluation findings
Dr. Alan Farrier (with Prof. Mark Doorisand Dr. Adrian Morley)
City Health International Conference(Basel, 2017)
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Outline:
• A sustainable food community ‘movement’: Incredible Edible
• The IE Model
• The IET evaluation
• Key findings
• Conclusions and next steps
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Incredible Edible
• Focus on sustainable food as ‘universal language’ to approach environmental, social and economic issues (Clarke, 2010; Dobson, 2014)
• Community development
• Resilience-building
• Economic regeneration
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Propaganda gardening
• Similar concept to ‘guerrilla gardening’
• Deliberately visible and concerned to provoke a response and ‘start a conversation’
• Proactive branding
• Use of wide-ranging traditional and social media have enhanced visibility
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The Incredible Edible Model of Community Development
• Action not words
• Don’t wait for permission, funding, recognition
• Aim to keep all three ‘plates’ spinning
• Ethos of kindness
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Ashden Trust and Nisa-funded Evaluation:Incredible Edible Todmorden
Selected Aims:
• To evaluate the potential of the Incredible Edible model as a community-led
framework for improving social, economic and environmental wellbeing.
• To co-develop a ‘theory of change’ model to understand IET outcomes
• To explore the perceptions and perspectives of multiple stakeholders regarding
the reach and influence of IE Todmorden in terms of awareness, understanding,
engagement and participation.
Selected Activities:
• Data collection: One to one interviews, focus groups, community survey,,
workshops.
• Outputs: Evaluation report (incorporating thematic analysis, theory of change
model, Social Return on Investment study, evaluation toolkit development, etc.)
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Theory of Change Model
Medium termShort term Long term
OutcomesIEPlates
Enthusiasm and opportunities to learn about food growing, cooking and food production [S5] Increased cross-generational
awareness, understanding and skills linked to food [L10]
Established learning and training opportunities for young people, wider community and marginalisedgroups [M9]
Increased understanding about sustainability, resilience and relationships between people, the environment and the planet [L9]
Increased engagement with food growing and wider food-related issues [M8]
Learni ng
Strong and sustainable local economy[L8]
‘Buy local’ ethos established among residents and local businesses [M7]
Innovations and spin-offs are flourishing [L7]
IET ‘brand’ significant income generator for local businesses [M5]
IET used as a ‘brand’ for business and tourism [S3]
‘Buy local’ ethos promoted [S4]
IET principles established as integral part of local economy [L6]
Business
IET related business innovations and spin offs set up [M6]
Greater physical activity and use of ‘green space’ [M1]
Todmorden has enhanced reputation and popularity [M4]
Greater community cohesion and connectivity [L5]
Less social exclusion / inequalities [L3]
Community
Development of a Shared Vision for the Future [S2]
Improved physical and mental health and wellbeing in Todmorden [L1]
Established culture of co-operation, collaboration, kindness and caring [L2]
Changed Use of Public Space [S1]
Increased pride, respect and community spirit [M3]
Local distinctiveness strengthened [M2]
Crime rate reduction [L4]
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Findings: Enablers, Challenges and Wider Development
Local Enablers
➢ Individual personalities
➢ Culture of proactivity
➢ ‘Three spinning plates’ model
Local Challenges
➢ Countering resistance to change
➢ Securing inclusivity and reach
➢ Assuaging fears and misconceptions
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Findings: Enablers, Challenges and Wider Development
Conflict, Tensions and Creative Innovation
➢ Creativity out of conflict
➢ Effective partnership working
➢ Different agendas
Engagement of Different Demographics
➢ Engaging the whole community
➢ Recruiting and retaining volunteers
➢ Forging outward-facing links
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Findings: Enablers, Challenges and Wider Development
Reproducibility of the
Incredible Edible Todmorden Model
➢ Self-determination required
➢ Understanding the challenges
➢ Thinking big, starting small
➢ Not prescriptive
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Conclusions and Next Steps
• IET has led to community empowerment through visible and inclusive engagement in public spaces (i.e. propaganda gardening)
• The ’three spinning plates’ model is a simple and engaging framework which encourages a a joined-up approach
• Food is a powerful vehicle for social change due to universal, essential appeal
• Large multi-site study to understand how IE has been understood and implemented globally
• Compare and contrast with other community-led sustainable food programmes
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www.incredible-edible-todmorden.co.uk/resources/research-and-evaluations
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Thank You!
Any Questions?
Alan Farrier
Healthy and Sustainable
Settings Unit
University of Central
20