a matter of trust › ... › full-deck-a-matter-of-trust.pdf · a matter of trust . kpis . ......
TRANSCRIPT
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A MATTER OF
TRUST
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KPIs
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Delivering trust for clients is clearly really important right now
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Base sample size of trust statements section: Mag readers – 2484, Social Media – 654.
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To what extent do you trust the information provided by the above brand?
‘I trust the information they provide completely’ + ‘I slightly trust the information they provide’
Base sample size of trust statements: Mag readers – 2484, Social Media – 654.
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Category Analysis
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The Rub Effect
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ghd ICE study (n=748)
Sample: UK women aged 18-34 and all aware and non-rejecters of ghd
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ghd ICE study (n=748)
Sample: UK women aged 18-34 and all aware and non-rejecters of ghd
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