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Page 1: A MARKETING AUDIT USING A CONCEPTUAL MODEL OF …web.mit.edu/hauser/www/Hauser Articles 5.3.12... · a marketing audit for a mature product. We selected a model well suited to the

Page 2: A MARKETING AUDIT USING A CONCEPTUAL MODEL OF …web.mit.edu/hauser/www/Hauser Articles 5.3.12... · a marketing audit for a mature product. We selected a model well suited to the

Page 3: A MARKETING AUDIT USING A CONCEPTUAL MODEL OF …web.mit.edu/hauser/www/Hauser Articles 5.3.12... · a marketing audit for a mature product. We selected a model well suited to the

Page 4: A MARKETING AUDIT USING A CONCEPTUAL MODEL OF …web.mit.edu/hauser/www/Hauser Articles 5.3.12... · a marketing audit for a mature product. We selected a model well suited to the

Page 5: A MARKETING AUDIT USING A CONCEPTUAL MODEL OF …web.mit.edu/hauser/www/Hauser Articles 5.3.12... · a marketing audit for a mature product. We selected a model well suited to the

Page 6: A MARKETING AUDIT USING A CONCEPTUAL MODEL OF …web.mit.edu/hauser/www/Hauser Articles 5.3.12... · a marketing audit for a mature product. We selected a model well suited to the

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Page 8: A MARKETING AUDIT USING A CONCEPTUAL MODEL OF …web.mit.edu/hauser/www/Hauser Articles 5.3.12... · a marketing audit for a mature product. We selected a model well suited to the

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A MARKETING AUDIT USING A CONCEPTUAL MODEL OF CONSUMER BEHAVIOR…hauser/Hauser Articles 5.3.12/Tybout... · 2012. 6. 19. · consumer behavior can play in a marketing audit. Research

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Consideration-Set Heuristics - MITweb.mit.edu/~hauser/www/Hauser Articles 5.3.12/Hauser Considerat… · Consideration-Set Heuristics . tion set.) When the benefit curve is concave

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