a look at the changing healthcare convention landscape
DESCRIPTION
This presentation provides an verview of the top therapeutic classes within healthcare, as well as some of the leading associations and corporations in each class. It also provides an understanding of how healthcare exhibition marketing has changed during the last decade and what factors may influence the future, as well as providing information and resources available to help stay informed on the business of healthcare.TRANSCRIPT
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential..
A Look at the Changing Healthcare Convention Landscape
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
Presented at the HCEA 2014 Annual Meeting
Presented by: Chris Metzger, Vice President, Freeman
June 22, 2014
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
The opinions expressed in this presentation represent only the presenters’ personal views and opinions and do not represent HCEA’s position.
HCEA wants to ensure that attendees who participate in HCEA meetings feel comfortable speaking freely and asking candid questions during HCEA meeting sessions. Therefore, HCEA requires that any media representative attending an HCEA event obtain the permission of any speaker or attendee before quoting that person in an article.
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
Learning Objectives
Overview of the top therapeutic classes within healthcare, as well as some of the leading associations and corporations in each class
Understanding of how healthcare exhibition marketing has changed during the last decade and what factors may influence the future
Information and resources available to help stay informed on the business of healthcare
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
Current Top Therapeutic Categories
Diabetes
Cardiology
Respiratory
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Future Top Therapeutic Categories
Oncology
Rheumatology
Immunization
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HCEA Top 10
Therapeutic Rank Congress Name
Radiology 1 Radiological Society of North America
Dental 2 Greater New York Dental Meeting
Hospital Supply 3 FIME Show
Oncology 4American Society of Clinical Oncology --Annual Meeting
Neurology 5 Society of Neuroscience
Surgery 6 American Academy of Orthopaedic Surgeons
Technology 7HIMSS: Healthcare Information Management Systems Society
Dental 8 Chicago Dental Society
Dental 9Massachusetts Dental Society --Yankee Dental Congress
Dental 10 California Dental Association--Anaheim
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RECESSION HANGOVERSPECIALIZATION SHOWS & COMPETITIONATTENDEE/SPONSOR DESIRE FOR MORE, QUALITY ENGAGEMENT
CHANGING DEMOGRAPHICS ONLINE ALTERNATIVESSPONSOR ROI/BUDGETSMARKETING CHALLENGES
PHARMA PIPELINEREGULATORY ENVIRONMENTTECHNOLOGY/CHANGE
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
Navigating the Changing Healthcare Convention Landscape
There are three issues impacting the medical and healthcare industry:
• Expiring drug patents and limited new FDA approvals
• Expanding access and demand (ACA)
• Elevating wellness and lifestyle programs for an aging population
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The Terrain: Political Factors
Affordable Care Act
Federal Drug Administration
Wellness Programs
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
The Terrain: Economic Factors
Medical and healthcare events have had a harder road to climb after the Great Recession.
Their growth is anticipated in 2014 and 2015.
CEIR Index for Medical/HC Events
Year over Year % Change
2012
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Integrated Care Models and Disease Management Lifecycle
Prevention/Education
Diagnosis
Rehab/Adherence/Compliance
TreatmentProvider
Patient
Payor/Patient/Provider
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Social, Political, Economic Disruptors in Healthcare Events
External Forces
on Pharma
s
Payor Pressur
es
Health Exchang
es
Accountable Care Orgs
(ACOs)
Open Payments
(Med Mtgs)
Patent Expires
Aging Populatio
n
• Cost containment• Formulary
restrictions
• Public (Obamacare)
• Private employers
• Disclosure of value payments by pharmas to HCPs
• Trending global
• Pipeline development lags
• Tough FDA standards
Sponsors feeling the pressure
Model that ties provider payment to patient outcomes and reduced cost
Shifts chronic disease cure to prevention management
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Resources
Online Resources/PublicationsGoogle AlertsFirstWordMedical Marketing and MediaPharmExecPharmaVoice
Twitter@HCEAORG@INSERT COMPANY NAME@DigitalPharma@pharmalot@Evaluate Pharma@INSERT PEER NAME@INSERT COMPETITOR NAME
Facebook/LinkedIn
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Q&A
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The Terrain: Social Factors
Content. Transition from “all about the brand” to “all about the resources”
Community. Partner with physicians and healthcare professionals by providing subject matter experts and talking up R&D projects in the works.
Collaboration. Promote information on Wellness Programs and Healthy Living Resources .
© Copyright 2014 Freeman Expositions, Inc. Proprietary & Confidential.
Additional Resources
Center for Exhibition Industry Research (CEIR)--www.ceir.org