Facebook Insights

Content of this presentation.

• What is Facebook Insights.• Why do we need Facebook Insights?• Benefits of Facebook Insights• Limitation of Facebook Insights• Key Metrics of page level & post level.

What is Faceboo

k insights

What is that what

attracts our fans.

Available to pages

when they cross more

than 30 likes

Helps in measurem

ent of performanc

eTell us where we

are & where we

are heading to

Gives aggregate data (Who are fans,

demographics features

)

Provides specific

data about the fans.

Improving the

relationship with fans &

their business through

Facebook.

To modify the content accordingly

To meet the wants &

expectation of our

audiences

Benefits of Facebook Insights.

Helps in understandin

g the fluctuation

through graphs.

Useful tool to see which posts are

succeeding in generating new likes or what pushes

people to unlike the

page.

Helpful in understanding

how people are engaging

with the content

present on your page &

source of likes

Functions of Facebook Insights

Track & Analyze- New & lifetime likes of the page

Measurement – Page

engagement & Virality

View - the user’s

demographics for the page

including gender & age

& location

Monitor - Your active

users

Understanding Facebook Insights

A deep dive on understanding Likes

Total Number of likes on a particular day.

Net likes Unlike

Organic likes Paid Likes

Sources of likes

What do we look in Like Tab

A deep dive on understanding Reach

What do we look in Post Tab

What is the Total Reach of the page.

A deep dive on understanding

Visits

A deep dive on understanding Post Tab

A deep dive on understanding

People

What is Engagement rate ?

• Engagement rate is the percentage of people who saw a post that liked, shared, clicked or commented on it. To see the engagement rate for the posts:

How do we calculate Engagement rate ?

Daily Engagement rate = Likes + Comments + Shares of a given day ___________________________________ X 100 Total Number of fans of a given day

What do engaged users mean to us.

• Most valuable audience.

• Higher chance of being prospective buyers of the product.

• Higher chances of influence their friends.

Engagement Rate Benchmark

Source: Socialbakers.com

Fan Base Wise

Industry Wise

Source: Socialbakers.com

What is Virality rate

Percentage of people who have created a story from your Page post out of the total number of unique people who have seen it.

How do we calculate Virality?Page Virality = Talking about this ______________ X 100 Total Reach

What is the benchmark for Virality

Median Virality Rate is 1.92% Strong Virality Rate is 2.5%.

When exporting data from the metrics what do we get ?

Likes (of page on that day/of a particular post)

Engaged users

Page views

Post reach

Like source

External reference

Negative Feedback

Lifetime total likes

Daily new likes

Daily Unlikes

Engages users

Page views

Page reach

Post reach

Page level DataDaily People Talking About This Daily Reach of page posts

Daily Page Stories Daily Organic Reach of Page posts

Lifetime Total Likes Daily Paid Reach of Page posts

Daily New Likes Daily Viral Reach of page posts

Daily Unlikes Daily Total Impressions of your posts

Daily Friends of Fans Daily Organic impressions of your posts

Daily Page Engaged Users Daily Paid impressions of your posts

Daily Total Reach Daily Viral impressions of your posts

Daily Organic Reach Daily Total Consumers

Daily Paid Reach Daily Page consumptions

Daily Viral Reach Daily Negative feedback

Daily Total Impressions Daily Negative Feedback from Users

Daily Organic impressions Daily Total check-ins

Daily Paid Impressions Daily Total check-ins

Daily Viral impressions Daily Total check-ins using mobile devices

Daily Logged-in Page Views Daily Total check-ins using mobile devices

Post level DataLifetime Post Total Reach

Lifetime Post organic reach

Lifetime Post Paid Reach

Lifetime Post viral reach

Lifetime Post Total Impressions

Lifetime Post Organic Impressions

Lifetime Post Paid Impressions

Lifetime Post Viral Impressions

Lifetime Engaged Users

Lifetime Talking About This (Post)

Lifetime Post Stories

Lifetime Post Consumers

Lifetime Post Consumptions

Lifetime Negative feedback

Lifetime Negative Feedback from Users

Lifetime Post Impressions by people who have liked your Page

Lifetime Post reach by people who like your Page

Lifetime Post Paid Impressions by people who have liked your Page

Lifetime Paid reach of a post by people who like your Page

Lifetime People who have liked your Page and engaged with your post

Lifetime Post Stories by people who have liked your PageLifetime People talking about your post by those who have liked your Page

Thank you