a little history to set the stage
TRANSCRIPT
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A Little History to Set the Stage
© Stanford University © Stanford University
© Stanford University
© Stanford University
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Cigarettes From Past to Present
Reproduction of a carving depicting a
Mayan priest smoking from a smoking tube
Kyriazi Frères brand Egyptian cigarettes, 19th
century
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The Rise of the Tobacco Industry
Image Credit: https://en.wikipedia.org/wiki/James_Albert_Bonsack www.cdc.gov
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Making Customers: The Beginning of Big Tobacco
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Doctor Recommended: It’s Good for You
What do you
notice about these ads?
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Ad Campaigns Examples
What are your thoughts about the messages here?
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Skip a Sweet, Grab a Cigarette: Sexist Marketing
Do you think ads like this would be effective today?
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Make a Man out of You
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Catching Kids with Cartoons
● What do you think the industry’s message was in the cartoon and ads?
● Who do you think found this cartoon and these ads the most appealing?
Figure 1.7 Lucky Strike Ad [1951]
Figure 1.8 Camel Ad [1990] Figure 1.7 Winston Ad
[n.d.]
“Today’s teenager is tomorrow’s potential regular customer, and the overwhelming majority of smokers first begin to smoke while still in their
teens.”
“The base of our business is the high school student.”
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Tobacco Turning Point
Why do you think this report had such a large
impact?
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Tobacco Control
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Secondhand Smoke
Why do you think these types of messages are
effective?
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RICO Case
From left, Laurence Tisch, of Loews; Geoffrey Bible, Philip Morris; Vincent Gierer, UST; Steven Goldstone, RJR Nabisco; and Nicholas Brooks, Brown & Williamson, at a 1998 House hearing. Credit Jessica Persson/Agence France-Presse
Do you think it was fair to treat tobacco executives like mob bosses? Why or why not?
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Then and Now
© Stanford University