a life worth celebrating - social embers | legacy foresight
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LegacyForesight
Legacy Foresight are Europe’s foremost analysts of the legacy and in-memory giving sectors. We appraise the state of the markets, produce income forecasts and research into donor motivations. With over twenty years experience, we work with over one hundred leading charities across Europe.
Authoritative Benchmarking
Trusted Forecasts
Stimulating Research
Illuminating Consultancy
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Sandy Weatherburn Social Embers CIC
A Life Worth Celebrating
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First – an introduction !
Sandy Weatherburn
I am a Digital Death Guru !
+44 (0)7545 596 554
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Topics I am going to cover
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• An introduction to Social Embers, founded in 2014
• Digital Life - what is it?
• Digital Death - what does this mean?
• Bereavement - affects everyone
• Memorialisation - celebrating a life
• The Future - my view on the future of memorials
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Social Embers CIC
I didn’t plan to start Social Embers
http://beckytarbottonscholarship.org/
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Rebecca Tarbottonwas Executive Director of Rainforest Action Network
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Digital Life
• Our Digital Life relates to theDigital Footprints that we leave online from our digital lives
• This is why we need to consider our Digital Legacy as well as making a will for our physical possessions.
• #digitalbereavement
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Leaving a Digital Legacy
On April 16th 2014, the UK Law Society advised that everyone should leave a Digital Legacy in addition to
making a will.
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Types of Digital Legacy
There are four types of Digital Legacy
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EMOTIONAL
FINANCIAL
INTELLECTUAL
SOCIAL
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Digital Death
• So what will happen to those Digital Footprints you leave behind when you die ?
• Your Digital Footprints are creating a diary of your life which could be used as a memorial
• The “Right to be Forgotten”
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Bereavement
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Pictures courtesy of JAPANmania
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What is a Memorial ?
“Memorialisation is the act of marking a physical or conceptual space for posterity in remembrance of a
person or an event.” *
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*www.Socialdigital.Dundee.ac.uk
Memorials of the Future
• Online memorials • QR codes ( Quick Response) • Holographic • Augmented Reality • Virtual Reality
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How are memorials changing ?
• Accessibility through digital technology
• Online memorial pages• Smart devices• QR Code technology
• Improving access for grieving relatives and friends
• Interaction online • New donation opportunities
• Instant access via smart device
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Digital Memorials
• Online memorial pages • Dedicated Web site• Fundraising page• Facebook and other social media• Specific memorial charities
• Social Media memorialisation • Social Media Legacy contacts
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David Bowie emoji
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Leaving a hologram
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Do traditional cemeteries have a future ?
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https://arnosvale.org.uk
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Virtual Reality
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The future of Digital Memorials – Summary
• Digital Memorials are becoming more common place • Physical and digital memorials can be linked through QR Code
technology
• Technology enables the potential for fund raising activities on behalf of the deceased person’s family if desired
• Create an Avatar and live forever using augmented technology!
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A Life is always worth Celebrating
“The Life of the Dead is placed in the memory of the living” - Cicero
LegacyForesight
www.legacyforesight.co.uk
Ashingate
East Chiltington
East Sussex
BN7 3AU
020 3286 5275
How are we performing?Legacy Monitor is our flagship benchmarking service, in operation since 1998. By drawing directly on our clients’ databases, we present the very latest intelligence on legacy incomes, notifications and values. Each client receives tailored reports, comparing their performance against their peers - whether by cause area, age or size.
What’s in the pipeline?Our forecasting team can project the number and value of gifts you receive over the next five years. Alongside our central forecasts, we provide optimistic and pessimistic scenarios, to help with financial planning and risk management. These are backed up by clear commentaries, aimed at busy managers and trustees.
What’s on the horizon?Our scenario-building service provides an objective view of your future direction and potential. Drawing on our strategic planning skills and sector knowledge, we overlay your organisation's positioning, performance and plans with deep-rooted market trends, to create a spectrum of future possibilities.
What do our donors think?We manage bespoke research projects to explore emerging issues. Some projects are commissioned by specific charities, while others are funded by groups of clients, who share their experience, insights and data. This collaborative approach not only cuts costs; it can also save time and create opportunities for joint campaigning.