a life worth celebrating - social embers | legacy foresight

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LegacyForesight Legacy Foresight are Europe’s foremost analysts of the legacy and in-memory giving sectors. We appraise the state of the markets, produce income forecasts and research into donor motivations. With over twenty years experience, we work with over one hundred leading charities across Europe. Authoritative Benchmarking Trusted Forecasts Stimulating Research Illuminating Consultancy

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Page 1: A life worth celebrating - Social Embers | Legacy Foresight

LegacyForesight

Legacy Foresight are Europe’s foremost analysts of the legacy and in-memory giving sectors. We appraise the state of the markets, produce income forecasts and research into donor motivations. With over twenty years experience, we work with over one hundred leading charities across Europe.

Authoritative Benchmarking

Trusted Forecasts

Stimulating Research

Illuminating Consultancy

Page 2: A life worth celebrating - Social Embers | Legacy Foresight

© Social Embers CIC

Sandy Weatherburn Social Embers CIC

A Life Worth Celebrating

Page 3: A life worth celebrating - Social Embers | Legacy Foresight

© Social Embers CIC

First – an introduction !

Sandy Weatherburn

I am a Digital Death Guru !

[email protected]

+44 (0)7545 596 554

February 2017 2

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© Social Embers CIC

Topics I am going to cover

February 2017 3

• An introduction to Social Embers, founded in 2014

• Digital Life - what is it?

• Digital Death - what does this mean?

• Bereavement - affects everyone

• Memorialisation - celebrating a life

• The Future - my view on the future of memorials

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© Social Embers CIC

Social Embers CIC

I didn’t plan to start Social Embers

http://beckytarbottonscholarship.org/

February 2017 4

Rebecca Tarbottonwas Executive Director of Rainforest Action Network

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© Social Embers CIC

Digital Life

• Our Digital Life relates to theDigital Footprints that we leave online from our digital lives

• This is why we need to consider our Digital Legacy as well as making a will for our physical possessions.

• #digitalbereavement

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© Social Embers CIC

Leaving a Digital Legacy

On April 16th 2014, the UK Law Society advised that everyone should leave a Digital Legacy in addition to

making a will.

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© Social Embers CIC

Types of Digital Legacy

There are four types of Digital Legacy

February 2017 7

EMOTIONAL

FINANCIAL

INTELLECTUAL

SOCIAL

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Digital Death

• So what will happen to those Digital Footprints you leave behind when you die ?

• Your Digital Footprints are creating a diary of your life which could be used as a memorial

• The “Right to be Forgotten”

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Page 10: A life worth celebrating - Social Embers | Legacy Foresight

© Social Embers CIC

Bereavement

February 2017 9

Pictures courtesy of JAPANmania

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What is a Memorial ?

“Memorialisation is the act of marking a physical or conceptual space for posterity in remembrance of a

person or an event.” *

February 2017 10

*www.Socialdigital.Dundee.ac.uk

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Memorials of the Future

• Online memorials • QR codes ( Quick Response) • Holographic • Augmented Reality • Virtual Reality

11© Social Embers CICFebruary 2017

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© Social Embers CIC

How are memorials changing ?

• Accessibility through digital technology

• Online memorial pages• Smart devices• QR Code technology

• Improving access for grieving relatives and friends

• Interaction online • New donation opportunities

• Instant access via smart device

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© Social Embers CIC

Digital Memorials

• Online memorial pages • Dedicated Web site• Fundraising page• Facebook and other social media• Specific memorial charities

• Social Media memorialisation • Social Media Legacy contacts

February 2017 13

David Bowie emoji

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Leaving a hologram

February 2017 14

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Do traditional cemeteries have a future ?

February 2017 15

https://arnosvale.org.uk

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Virtual Reality

February 2017 18

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The future of Digital Memorials – Summary

• Digital Memorials are becoming more common place • Physical and digital memorials can be linked through QR Code

technology

• Technology enables the potential for fund raising activities on behalf of the deceased person’s family if desired

• Create an Avatar and live forever using augmented technology!

February 2017 19

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© Social Embers CICFebruary 2017 20

A Life is always worth Celebrating

“The Life of the Dead is placed in the memory of the living” - Cicero

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LegacyForesight

www.legacyforesight.co.uk

Ashingate

East Chiltington

East Sussex

BN7 3AU

020 3286 5275

How are we performing?Legacy Monitor is our flagship benchmarking service, in operation since 1998. By drawing directly on our clients’ databases, we present the very latest intelligence on legacy incomes, notifications and values. Each client receives tailored reports, comparing their performance against their peers - whether by cause area, age or size.

What’s in the pipeline?Our forecasting team can project the number and value of gifts you receive over the next five years. Alongside our central forecasts, we provide optimistic and pessimistic scenarios, to help with financial planning and risk management. These are backed up by clear commentaries, aimed at busy managers and trustees.

What’s on the horizon?Our scenario-building service provides an objective view of your future direction and potential. Drawing on our strategic planning skills and sector knowledge, we overlay your organisation's positioning, performance and plans with deep-rooted market trends, to create a spectrum of future possibilities.

What do our donors think?We manage bespoke research projects to explore emerging issues. Some projects are commissioned by specific charities, while others are funded by groups of clients, who share their experience, insights and data. This collaborative approach not only cuts costs; it can also save time and create opportunities for joint campaigning.