a lesson on rhetorical devices: ethos, pathos, logos

15
A Lesson on Rhetorical Devices: Ethos, Pathos, Logos

Upload: dagmar

Post on 22-Feb-2016

87 views

Category:

Documents


1 download

DESCRIPTION

A Lesson on Rhetorical Devices: Ethos, Pathos, Logos. What is Rhetoric?. Rhetoric (n) - the art of speaking or writing effectively (Webster's Definition). - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: A Lesson on Rhetorical Devices: Ethos, Pathos, Logos

A Lesson on Rhetorical Devices:Ethos, Pathos, Logos

Page 2: A Lesson on Rhetorical Devices: Ethos, Pathos, Logos

What is Rhetoric?

Rhetoric (n) - the art of speaking or writing effectively (Webster's Definition). – According to Aristotle, rhetoric is "the ability, in

each particular case, to see the available means of persuasion." He described three main forms of rhetoric: Ethos, Logos, and Pathos.

In order to be a more effective writer, you must understand these three terms.

You will better understand their meanings which will make your writing more persuasive.

Page 3: A Lesson on Rhetorical Devices: Ethos, Pathos, Logos

Ethos (Credibility)

Ethos: the source's credibility, the speaker's/author's authority

We tend to believe people whom we respect. One of the central problems of argumentation is to project an impression to the reader that you are someone worth listening to, in other words making yourself as author into an authority on the subject of the paper, as well as someone who is likable and worthy of respect.

Page 4: A Lesson on Rhetorical Devices: Ethos, Pathos, Logos

To establish ethical appeals, you…

*must establish your background of knowledge (authority)*must establish a common ground*must establish your trustworthiness, honesty (credibility)*have a personal interest in your claim and admit it*show your respect *acknowledge limitations

Page 5: A Lesson on Rhetorical Devices: Ethos, Pathos, Logos

Ethos Example:

Product: George Foreman and his Grilling Machine

Repertoire: Boxing Champ and a Preacher

Why is George Foreman credible?

Page 6: A Lesson on Rhetorical Devices: Ethos, Pathos, Logos

Logos (Logical)

Logos: the logic used to support a claim (induction and deduction); can also be the facts and statistics used to help support the argument.

– Persuading by the use of reasoning.– An effective and persuasive reason that

supports your ideas.

Page 7: A Lesson on Rhetorical Devices: Ethos, Pathos, Logos

To establish logical appeals, you…*use hard evidence

-facts-clues-statistics-testimonies, narratives-witnesses-surveys, polls

Page 8: A Lesson on Rhetorical Devices: Ethos, Pathos, Logos

To establish logical appeals, *use reason and common sense

-cultural assumptions, values-inductive reasoning-deductive reasoning-analogies-precedent.

Page 9: A Lesson on Rhetorical Devices: Ethos, Pathos, Logos

Logos Example continued…Few of our children

breath fresh air in their schools, which are being sprayed, inside and out, with millions of pounds of deadly, nervous system destroying pesticides.

What are the details provided in this claim?

Page 10: A Lesson on Rhetorical Devices: Ethos, Pathos, Logos

Pathos (Emotional)

Pathos: persuading by appealing to the reader's emotions. Emotional appeals, are used to persuade. Language choice affects the audience's emotional response, and emotional appeal can effectively be used to enhance an argument.

How? Anecdotal writing or narratives within persuasive writing

Page 11: A Lesson on Rhetorical Devices: Ethos, Pathos, Logos

To establish emotional appeals, use *concrete diction to connect with specifics*description to create vivid images*anecdotes to share experiences*emphasis to connect with audience*humor to create ease with sensitive topics*humor to admit mistakes*humor (satire) to call for change

Page 12: A Lesson on Rhetorical Devices: Ethos, Pathos, Logos

Pathos Example:

How does this advertisement appeal to emotion? Why?

Page 13: A Lesson on Rhetorical Devices: Ethos, Pathos, Logos
Page 14: A Lesson on Rhetorical Devices: Ethos, Pathos, Logos
Page 15: A Lesson on Rhetorical Devices: Ethos, Pathos, Logos