a lawyer website- what you really need to know

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A Lawyer Website- What You Really Need To Know Jennifer Gardella, PhD Your Social Media Expert

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Page 1: A lawyer website- what you really need to know

A Lawyer Website- What You Really Need

To KnowJennifer Gardella, PhD

Your Social Media Expert

Page 2: A lawyer website- what you really need to know

The website designers……Sell you on SEO, first page ranking and content creation.

…want to:- Write your blog- Set up your social media accounts- Include you in their directories

BUT, what do you really need, and what will your marketing budget cover?

Page 3: A lawyer website- what you really need to know

You must have a website!- It is your internet marketing

- It should represent you and the commitment you have to serving your clients

Clients will search for your practice online so your site will need the SEO to rank.

Page 4: A lawyer website- what you really need to know

Everything you need for your website:• A working knowledge of SEO.• A very clear understanding of what you need in a website.• A clear RFP for a WordPress Website.• A URL and hosting package that you own and control.• A simple design with clear navigation• Articles on your core business areas that explains why your ideal client

should use your services.• A blog and editorial calendar• Ongoing support for SEO and maintenance.

Page 5: A lawyer website- what you really need to know

Generally speaking…You might have to rewrite your website,

Start blogging,And execute a very strategic social media strategy.

All of this for you to rank higher on Google.

And it can be done!

Page 6: A lawyer website- what you really need to know

Benefits for you?• Clients know their digital presence is being handled by an expert• Depending on their level of investment the phone starts to ring• Other attorneys start to comment and are impressed

… and thus start to refer YOU.

Page 7: A lawyer website- what you really need to know

Next:

How To Run a Facebook Ad Campaign

Jennifer Gardellajennifergardella.com