A lawyer website- what you really need to know
Post on 15-Apr-2017
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A Lawyer Website- What You Really Need To Know
A Lawyer Website- What You Really Need To KnowJennifer Gardella, PhDYour Social Media Expert
The website designersSell you on SEO, first page ranking and content creation.
want to:Write your blogSet up your social media accountsInclude you in their directories
BUT, what do you really need, and what will your marketing budget cover?
You must have a website!It is your internet marketingIt should represent you and the commitment you have to serving your clients
Clients will search for your practice online so your site will need the SEO to rank.
Everything you need for your website:A working knowledge of SEO.A very clear understanding of what you need in a website.A clear RFP for a WordPress Website.A URL and hosting package that you own and control.A simple design with clear navigationArticles on your core business areas that explains why your ideal client should use your services.A blog and editorial calendarOngoing support for SEO and maintenance.
Generally speakingYou might have to rewrite your website,Start blogging,And execute a very strategic social media strategy.
All of this for you to rank higher on Google.
And it can be done!
Benefits for you?Clients know their digital presence is being handled by an expertDepending on their level of investment the phone starts to ringOther attorneys start to comment and are impressed
and thus start to refer YOU.
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