a lawyer website- what you really need to know
TRANSCRIPT
A Lawyer Website- What You Really Need
To KnowJennifer Gardella, PhD
Your Social Media Expert
The website designers……Sell you on SEO, first page ranking and content creation.
…want to:- Write your blog- Set up your social media accounts- Include you in their directories
BUT, what do you really need, and what will your marketing budget cover?
You must have a website!- It is your internet marketing
- It should represent you and the commitment you have to serving your clients
Clients will search for your practice online so your site will need the SEO to rank.
Everything you need for your website:• A working knowledge of SEO.• A very clear understanding of what you need in a website.• A clear RFP for a WordPress Website.• A URL and hosting package that you own and control.• A simple design with clear navigation• Articles on your core business areas that explains why your ideal client
should use your services.• A blog and editorial calendar• Ongoing support for SEO and maintenance.
Generally speaking…You might have to rewrite your website,
Start blogging,And execute a very strategic social media strategy.
All of this for you to rank higher on Google.
And it can be done!
Benefits for you?• Clients know their digital presence is being handled by an expert• Depending on their level of investment the phone starts to ring• Other attorneys start to comment and are impressed
… and thus start to refer YOU.
Next:
How To Run a Facebook Ad Campaign
Jennifer Gardellajennifergardella.com