a journey through our cognitive biases
DESCRIPTION
WE make errors every day. We may soetimes say "how" could I ever had done that error? This is slide deck of the ALE2013 talk about what are our cognitive biases that lead us to wrong decisions.TRANSCRIPT
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A journey through our
cognitive biasesALE2013
Oana Juncu
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A little bio-story
“I make no sense”
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The Instinct of Survival
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Brain is a brilliant lazy machine
« Reason fools us more often than nature »
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The most popular decision tool
Heuristics =
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The test
A B
50% Unknown
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The availability bias
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Attribution bias
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Representatives bias
Conjunction bias
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Confirmation bias
E 6 7 J
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Retrospective bias
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The familiarity bias
What we know is safe. What we don’t know is
not.
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Status Quo bias
? ? ?
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A disease will kill 6000 people if we do nothing. We can pick a choice among 2 plans:
Plan A : 2000 people will be saved
Plan B : all people can be saved , but there is a chance out of three that all people 6000 will be saved , and 2 chances out of three that all people die
A choice…
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Loss Aversion Bias
Endowment effect
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If we know our cognitive biases, we’ll do less errors
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ReferencesO « Descartes Error », Antonio
DamasioO « »Judgment under Uncertainity
: Heuristic and Biases » ,Daniel Kahneman & Amos Tversky
O « Petite Philosophie de nos erreurs quotidiennes » , Luc de Brabandère
O « The Public Speaker Confessions » , Scott Berkun