A HUMBLE DIGITAL MARKETING PRESENTATIONfor Airline Companies

Tuesday, February 18, 14

OutlineQuick Tips for Digital Marketers

Top 3 Campaigns

Sympathy Award

#1 West Jet - New Years Eve #2 British Airways - Yourope

#3 Air New Zealand - Kiwi Sceptics

Ryanair - Shut the f**k up!

Tuesday, February 18, 14

Build customer loyalty instantly on the first encounter

Target moments, not impressions

Cater the consumer behavior instead of changing it

Tuesday, February 18, 14

Tuesday, February 18, 14

# 1 WestJet - New Years Eve

We all have seen WestJet’s amazing campaign on our News Feeds recently,

which brought the joy and “brand loyalty” to our homes.

It covers two of the three essentials of digital marketing;

Targeting Moments

Building customer loyalty through being a loyal brand.

Who doesn’t want to claim exact christmas gift instead of a baggage?

It’s not surprising that it became viral on the day of its release....

Tuesday, February 18, 14

# 2 British Airways - Yourope

Creating a cyber trip as a guide and propellant for customers, brilliant

idea...

Success factor is simple, 10 minutes of eyeball trap!

It doesn’t matter you’ve been in to these cities or not, nor your lifestyle, you are going to watch every

single adventure, which are proudly presented by British Airways!

Choose your city, lifestyle and let the adventure begin!

Tuesday, February 18, 14

# 3 Air New Zealand - Kiwi Sceptics

“Kiwi Sceptics” = Australians who aren’t convinced enough of New Zealand’s charms to go there.

Now its time to change this attitude!

Creating hub, blogs, guides, media banners, video diaries, online editorials was just a part of this campaign. With the implemented cookies they

retargeted those engaged consumers and drove the change of attitude to sales...

Results:

80% Hub engagers now describe themselves as “Kiwi Lovers”

Ticket conversion rates increased %234

Whole campaign resulted in a ROI of 400% !

Tuesday, February 18, 14

Sympathy Award,Ryanair - Shut the f**k up!

Human being is a very grumbling organism. You might be offering them cheapest flights but surely they will find something to complain like the

uncomfortable seats or baggage allowance.

Campaign’s message: “You are flying with Ryanair, because it has the

cheapest tickets, so shut the f**k up!”

Simply they avoided complainers...

This is a perfect example of a backlash when you are cornered by your customers’ unlogical

complaints. Try to make something out of it through a witty path...

Tuesday, February 18, 14

http://www.youtube.com/watch?v=zIEIvi2MuEk

http://adsoftheworld.com/media/ambient/ryanair_with_prices_this_cheap_shut_the_fck_up

http://adsoftheworld.com/media/online/british_airways_yourope

http://www.youtube.com/watch?v=E_5FqmT1FVA

WestJet

British Airways

Air New Zealand

Ryanair

Links

Tuesday, February 18, 14

Thank you for sparing your time !

Tuesday, February 18, 14