a hot recipe for social media success with dorien morin-van dam
TRANSCRIPT
For Local Marketing SuccessSAUCE
A HOT RECIPE
@MOREINMEDIA
BASETaking Stock
“Cooking is an expression of the
land where you are and the culture of
that place”
Team Goals Branding
• CEO/Owner• Marketing Department• Employees• Community• Social Media Manager
TEAM
• Increased web traffic• More sales• Brand recognition• Larger audience • Walk-in traffic
GOALS
• Logo• Colors• Voice• Brand Personality• Consistency
BRANDING
BULKMain Ingredients
“The most indispensible
ingredient of all good home cooking: love for those you are cooking for”
Facebook Google + Pinterest
• Update cover image• Complete profile• Use keywords• Local/Local• Post frequently
• Complete profile• Verify address• Use keywords• Add location keyword• Post daily
GOOGLE +
• Business account• Verify website• 25+ boards• Attractive pins• Pin often
Original ContentSPICE
“When baking, follow
directions. When cooking, go by
your own taste”
Videos Images Words
• Facebook and YouTube• Organic traffic• Authenticity • On the go• Testimonials, reviews, behind
the scenes, interviews, how-to
VIDEO
• Branded images• Show real people• Tip and quote series• Evoke emotion• Community involvement
IMAGES
• Blog articles• Web traffic/SEO• E-mail list• Lead generation• Social media posts
WORDS
SIMMEREngagement
STIR &
“Cooking is the art of adjustment
”
Facebook Google + Pinterest
• Ads and boosting• Contests and giveaways• Targeted posts• Check-ins• Verification
• Reviews• Google analytics• Mobile friendly• Local search• Active
GOOGLE +
• Promoted pins• Group boards• Collaboration• Analytics• Location pins
“Hunger is a good cook”
HUNGRY? NEED MORE RECIPES?Tweet @moreinmedia