A holistic Product Lifecycle Management framework facing ... holistic Product Lifecycle Management framework facing the ... Value Management Holistic view ... Value Oriented Portfolio Management 3

Download A holistic Product Lifecycle Management framework facing ...  holistic Product Lifecycle Management framework facing the ... Value Management Holistic view ... Value Oriented Portfolio Management 3

Post on 06-Mar-2018

214 views

Category:

Documents

1 download

Embed Size (px)

TRANSCRIPT

  • A holistic Product Lifecycle Management framework facing the

    challenges of 21st century

    Dr. Julius D. Golovatchev

    Oliver Budde

    Zurich, August 27-29, 2007

  • 184-

    JULI

    US

    -GO

    LOVA

    TCH

    EV.P

    PT

    Page 1

    Company Profiles

    Best Practice experience combined with scientific excellence provide the basis for a strong partnership for PLM-related projects.

    Detecon Research Institute for Operations Management at RWTH Aachen University

    Ref

    eren

    ces

    Established:1977 DETECON

    Reorganized:2002 Detecon International GmbH

    Sales 2006:EUR 148 million 650 consultants

    Shareholder:T-Systems International GmbH

    More than 3500 projects in 120 countries

    Established:1953, currently with 45 research assistants

    Chair:Prof. Dr. Schuh, Chair of Product Engineering

    Employees:70 permanent employees and further 70academic and student assistantsC

    ompa

    ny P

    rofil

    e

    Service portfolio:Strategy & MarketingOperations & PerformanceTechnology

    Industry competence:Telco Digital MediaEnterprise and ServicesPublic Sector

    Research Departments:Product-ManagementService EngineeringInformation ManagementSeveral interdepartmental practices

  • 184-

    JULI

    US

    -GO

    LOVA

    TCH

    EV.P

    PT

    Page 2

    Company locations + references (excerpt)Integrated Management and Technology ConsultingGlobal activities, know-how und do-how expertise esp. in ICT markets characterize our consultancy services in PLM-related projects..

    Zurich

    Bangkok

    Bonn

    Johannesburg

    Madrid

    London

    Mexico City

    RestonSan Mateo

    Cairo

    Abu Dhabi

    Beijing

    Aachen

    DETECON officesResearch institute office (FIR)

    Detecon (Switzerland) AG

    Lwenstrasse 18001 ZurichSwitzerland

    Internet www.detecon.ch

  • 184-

    JULI

    US

    -GO

    LOVA

    TCH

    EV.P

    PT

    Page 3

    Content

    1. Motivation

    2. Current status of PLM

    3. Integrated PLM-approach

    4. Case-study

  • 184-

    JULI

    US

    -GO

    LOVA

    TCH

    EV.P

    PT

    Page 4

    Sarbanes Oxley Act RegulationTreat Act

    Supplier Device&NetworkOEMs

    Service-provider

    ProductEnd-device Software

    Email flat-rateTriple play

    Phone bookIP TV

    ProductEnd-deviceEnd-device SoftwareSoftware

    Email flat-rateEmail flat-rateTriple playTriple play

    Phone bookPhone bookIP TVIP TV

    1. Motivation

    Management of the Extended Product Globalization

    Legal Frameworks

    Various challenges in nowadays economy provoke product and process complexity, which need to be addressed.

    Challenges

    Current Challenges

  • 184-

    JULI

    US

    -GO

    LOVA

    TCH

    EV.P

    PT

    Page 5

    Evolvement of PLM

    2. Current status of PLM

    PLM offers: Higher innovation rate

    Less coordination effort and therefore a higher efficiency in distributed and globalizedenvironments

    Product cost transparency along the lifecycle

    PLM pitfalls:many initiatives only focus on isolated PLM-aspects and so dont leverage the full potential

    Proper Business/IT-Alignment is a critical success factor for implementing an integrated PLM

    Remarks

    Business-Integration

    MRP/CAD

    IntegratedPLM

    ERP PLM /SOA

    Islands of Automatisation

    Business ProcessIntegration

    DynamicNetworks

    IT-Integration

    Isolated PLM-Solutions

    Less usedsystem/approa-

    ches

    Document- ManagementClassificationChange Management

    Holistic approachNetworked elementsCollaboration-driven

    A holistic approach for the product lifecycle management and the associated process is essential to counter the challenges.

    Source: FIR Research

    Evolvement of PLM

  • 184-

    JULI

    US

    -GO

    LOVA

    TCH

    EV.P

    PT

    Page 6

    With an effective PLM-strategy companies can overcome the above challenges to successfully meet their growth and profitability objectives.

    Success factor PLM

    Relevance of Product Lifecycle Management

    Product Lifecycle

    Management=

    Success factorHigh customer expectations

    Fast changing markets

    Increasing competitive pressure

    Effective Time2Market

    1. Growing relevance of PLM

    Short lifecycleinnovations

    High product (portfolio)complexity

  • 184-

    JULI

    US

    -GO

    LOVA

    TCH

    EV.P

    PT

    Page 7

    Four pillars of the PLM

    3. Integrated PLM- Approach

    Four pillars build the fundament for a successful implemenation of the integrated PLM-Approach.

    Integrated PLM- Approach and Strategy

    PLM-Process and

    Organization

    ProductMeta-Model

    PLM IT-Architecture

    LifecycleValue

    Management

    Holistic view

    Transformation - ManagementInnovation & PLM Culture

  • 184-

    JULI

    US

    -GO

    LOVA

    TCH

    EV.P

    PT

    Page 8

    All relevant activities from three different perspectives (market, technical, finance) on thePLM have to be identified and documented in the process definition.

    PLM Process (Overview) Remarks

    1. PLM- Process consists of 7 phases, whereby each phase ends with a gate decision by the Product Board

    2. Each phase is further detailed by considering the three perspectives of the PLM

    3. Metrics-based Management safeguards the efficient and effective implementation

    Innovation-Mgnt Evaluation Planning Implementation Launch

    Marketing Mgnt Exit

    Market

    PerspectiveTechnical

    PerspectiveFinancial

    Perspective

    BusinessPlan

    Market&Capabilities

    Analysis

    TechnicalEvaluation

    FinancialRating

    MarketRoll-outPlanning

    Developtechnicalconcept

    DetailingBusiness

    Case

    Im-plementMarket

    Plan

    TechnicalImplemen-

    tation

    AdjustBusiness

    Case

    LaunchProduct

    Go-Livetechnically

    MonitorBusiness

    Case

    Monitor&Manage

    KPIs

    Monitor&Ensure

    Product&Process

    ControlBusiness

    Case

    Innovation-Delivery

    MarketExit

    TechnicalExit

    FinalizeBusiness

    Case

    1 2 3 4 5 6 7

    IdeaPaper

    Detailed

    Design

    ProductD

    escription

    LaunchR

    eport

    Mgnt.

    Report

    Gate 1 Gate 2 Gate 3 Gate 4 Gate 5 Gate 6

    Approval by the Product Board

    3. Integrated PLM- ApproachPLM Process

    12

    3

  • 184-

    JULI

    US

    -GO

    LOVA

    TCH

    EV.P

    PT

    Page 9

    Definition and requirements on product data structure

    3. Integrated PLM- Approach

    The product database and the corresponding processes should be implemented by considering the existing processes, company structures and cultures.

    Sales and market view Internal production view

    Portfolio branchProduct

    ModulesComponents

    ModulesModule cat IModule cat II

    Realization in PLM as well as stock

    management systems

    Realization in production systems

    and order management

    IT-Architecture

    Productrealization

    Transferpayments

    Controlling:

    Production and service

    Marketing and advance perfor-

    mance mgmt

    Billing

    Processes

    One master product data management fits all needs of the main processes and its interfaces.

    Product Meta-model

  • 184-

    JULI

    US

    -GO

    LOVA

    TCH

    EV.P

    PT

    Page 10

    Architecture View

    For competing in an ever-changing environment, the IT-Architecture has to offer a wide variety of IT-functionality for supporting the PLM- process. At the same time the IT-complexity must be manageable.

    PLM IT-Architecture can be partitioned in three groups

    DSS

    OSS

    Integration Middleware

    Single PLM-System does not hold the promise of enabling a seamless and flexible PLM-process

    Re-use of legacy systems and existing middleware solutions ensure a reduced OPEX and access to a wide variety of IT-functionality

    Remarks

    Product-Development Marketing Management Product Exit Management

    CAS Strategic Resource Management Value Management

    Operational Support System

    BusinessApplications

    (Supplier)

    Multi-Project-Management System

    Product-Data-Management SystemCollaboration Tools

    Workflow- Management System Product Modeling System

    Business Applications

    SCM ERP CRM CAD

    Decision SupportSystem

    PLM

    -Pr

    oces

    s

    BusinessApplications

    (Customer)

    Integration-layer (SOA)

    Product-Development Marketing Management Product Exit Management

    CAS Strategic Resource Management Value Management

    Operational Support System

    BusinessApplications

    (Supplier)

    Multi-Project-Management System

    Product-Data-Management SystemCollaboration Tools

    Workflow- Management System Product Modeling SystemWorkflow- Management SystemProduct

    Modeling System

    Business Applications

    SCM ERP CRM CAD

    Decision SupportSystem

    PLM

    -Pr

    oces

    s

    BusinessApplications

    (Customer)

    Integration-layer (SOA)

    3. Integrated PLM- ApproachPLM IT-Architecture

    DSS

    OSS

    SOA

  • 184-

    JULI

    US

    -GO

    LOVA

    TCH

    EV.P

    PT

    Page 11

    Three building blocks of Lifecycle Value Management

    Ability to support products with the most suitable platforms ac