a history of bp branding and logo development by mrs. clayton, 3 rd hour
TRANSCRIPT
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A History of BP
Branding and Logo Development
By Mrs. Clayton, 3rd hour
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BP Logo Changes Timeline
BP’s Advertising Agency: Olgivy & Mather
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First BP Logo
1921-1922
Beyond PetroleumGas was
approximately 11 cents per
gallon.
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1922-1930
Second BP Logo
First BP fuel was
sold in cans.
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1930-1947
Third BP Logo
Logo design comes
from
1920 employee
competition.
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1947-1958
Fourth BP Logo
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1989-1998
Fifth BP Logo
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1998-2000
Amoco and BP Merged
Amoco’s Torch appears
next to BP Shield
Sixth BP Logo
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2000-Present
Helios—Greek Sun God
Dynamic Forms of
Energy
Price of BP in 2011 is
$3.29/gallon.
Current Logo
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New Slogan for the 21st Century
Better people, better products, big
picture, beyond petroleum.
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Environmental News
March, 2006--A spill of about 267,000 gallons (1 million liters) of oil in the tundra of Alaska's North Slope.
April, 2010--Deep Horizon Gulf Oil Spill. One million barrels or more spilled into the Gulf.
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References
http://www.bp.com/sectiongenericarticle.do?categoryId=9014509&contentId=7027666
http://news.nationalgeographic.com/news/2006/03/0320_060320_alaska_oil.html
http://www.scientificamerican.com/report.cfm?id=bp-gulf-of-mexico-oil-spill-anniversary