a healthier appetite for meetings: using food to engage & energize your audience —mpi san...

@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014

A Healthier Appetite:Using Food to Engage & Energize Your Audience

Wednesday, January 29, 14


Essential Learning Components

Address dietary needs & serve healthier alternatives

Add value to your event with food and health

Nutrition contributes to attendee participation

Plan menus that improve learning and enhance mood

u

v

w

x


@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier Appetite

January 24, 2014

our common ground,

~James Beard

“Food is

a universal experience.”


“Food is the only thing

you're going to buy that

becomes you.”Carlo Petrini



“ John F. Kennedy

Physical fitness is not only

one of the most important keys to a

healthy body, it is the

basis of dynamic and creative

intellectual activity.Wednesday, January 29, 14


Jim Rohn“TAKE CARE OFYOUR BODY. IT’S THE ONLY

PLACE YOU HAVE TO LIVE IN.



Gluten Free

Food Allergies

RAW

Organic LocalVEGAN

Vegetarian

PescitarianH

alal

Kos

her

Tree Nuts

Celiac

Corn Clean EatingMacrobiotic

PaleoRave

Buddhism

Crohn’s

Menu Labeling

Food Safety

AD

A

FALC

PA



1 : 13335% / 17%Obesity7 : 10Chronic Disease15 million27 million25.8 million11.2 millionFood AllergyVegetarian & VeganCeliac DiseaseDiabetes36%KosherReligious



1.8 MillionMeetings205 Million

People$54.5 BillionFood & Beverage

food functions 23,1904,931 eventsday

$149.3 million$6,439114 people

each



Dietary Need % of Guests # Guests

Celiac Disease (3m) 1.46% 2

Diabetes (25.8 million) 12.59% 14

Food Allergies (15m) 5.85% 7

Gluten Intolerance (18m) 8.78% 10

Vegetarian (27m) 11.12% 13

Vegan (1m) 0.49% 1

Kosher 5.46% 6

53 people 46%


@tstuckrath @thrivemeetingsMPI Carolinas: A Healthier AppetiteJanuary 24, 2014ELC #1

Staying HealthyNutrition | Sleep | Sugar | Outlook

wWednesday, January 29, 14


January 24, 2014

8hours

• Memory• Weight• Inflammation• Weight

• Performance• Creativity• Attention• Stress



January 24, 2014

• Low energy• Headaches• Muscle cramps • Digestive issues• Poor concentration• Illness• Hunger

Hydration

75%1/2body weight

• When you wake• Throughout Day• Before you eat• 2x coffee/alcohol



SugarAddictive,

destructive substance

142 pounds

Inflammation “Diabesity”A little creates

desire for more 57 different

names for sugar



Factvs.FictionWednesday, January 29, 14


5Ingredientsor less

• Listed in order of quantity

• Avoid those your 3rd grader can’t pronounce

• Avoid those where sugar as top 3 ingredients

• High Fructose Corn Syrup



• Nutrient Dense• Outside edge of supermarket• Farmer’s Market• Will eventually rot• Ingredients in their raw state• FROM a plant not made IN a plant

RealWednesday, January 29, 14


Eat Clean

• Choose Organic • Avoid Processed Foods• Consume Healthy Fats• Watch Portion Sizes• Reduce Carbon Footprint• Slow Down• Share



• Health• Wallet• Planet

Eat LessMeat



• Prevents disease

• Strengthen & Tone

• Enhance Flexibility

• Controls Weight

• Improves Stamina

• Prolong Life

30 exercise

minutes



&ConnectDisconnect



Addressing Dietary Needs

u

Food Allergies | Medical Conditions | Personal Preferences | Religious Beliefs



January 24, 2014

Food Allergy

Potentially

Immune System Response

LIFE-THREATENING


120

8150+

90



• Cereals• Crackers• Cookies• Candy• Chocolates• Energy bars• Flavored coffee• Frozen desserts• Marinades• Barbecue sauces• Cold cuts• Alcoholic beverages



• Dressings• Sauces• Stocks• Bouillabaisse• Cuttlefish ink• Glucosamine• Fish stock• Seafood flavoring• Surimi



• Baked goods • Candy• Chili• Egg rolls

• Enchilada sauce• Marzipan• Mole sauce• Nougat



• Flavoring base• Caesar dressing• Worcestershire

sauce

• Bouillabaisse• Imitation or

artificial fish• Meatloaf• Barbecue

sauce• Caponata



• Baked goods• Egg substitutes• Macaroni• Marzipan• Marshmallows

• Nougat• Pasta• Foam or topping • Pretzels



• Ale/Beer• Baking mixes• Baked products• Batter-fried foods• Bread crumbs• Breaded foods• Candy• Cereals• Couscous• Crackers• Ice cream• Imitation crabmeat • Pasta• Play dough• Potato chips• Processed Meats• Rice cakes• Salad dressings• Sauces• Soups• Soy sauce



• Artificial butter• Baked goods• Caramel• Chocolate• Processed Meat• Margarine• Nondairy products• Nougat• Canned tuna• Shellfish



• Asian cuisine• Vegetable gum• Vegetable starch• Vegetable broth• Baked goods• Canned tuna• Cereals• Cookies• Crackers• Energy bars• Low-fat peanut butter• Processed meats• Sauces• Canned broth & soups



Leading cause of

death worldwide

“Chronic disease is a

foodborne illness. We ate our

way into this mess, and we

must eat our way out.”Dr. Mark Hyman



• Tobacco Use

• Physical Activity

• Unhealthy Diet

• Harmful use of Alcohol

• High blood pressure• High blood glucose• Physical Inactivity• Overweight & obesity• High cholesterol• Low fruit & vegetable intake

}

Behavioral Risk Factors



January 24, 2014

Celiac Disease

Genetic autoimmune disease

1:133

Malabsorption

Avoid Gluten

No cure

Oatmeal?

Wheat | Rye | Barley



1:3 Americans

Manage blood sugar

Low salt, fat & sugar

High in fiber

What, when & how much

Epidemic of 21st Century



January 24, 2014

World’s population lives in countries

where being overweight

or obesity kills more people

than malnutrition

65%Wednesday, January 29, 14


Vegetarian

NoBeefPork

PoultryFish

Shellfish

Vegan


Paleo• Processed

foods• Sugar, candy

• Sweet fruit• Grains• Beans

• Dairy• Seed Oils

No


Arlene Mathes-Scharf

Kashrut.com “Food is an

important part

of my religionand the way I live my life.”



Judaism Kosher x Kosher finned fish only Kosher Not with

meat

Buddhism x x some P P

Hinduism x x Restricted/Avoided

Restricted/Avoided ? x

Islam Halal x Halal x x

Rastafarianism x x no fish over 12” x

Seventh Day Adventist x x x ?

Sikh in some sectsHalal or Kosherin some sects

Halal or Kosherin some sects

Halal or Kosher x



Protestants Few RestrictionsFew RestrictionsFew Restrictions

Roman Catholicism

Restricted on certain daysRestricted on certain daysRestricted on certain days

Eastern Orthodox

Restrictions Restrictions

Jainism x x x x x x

Mormonism x

Baha’i some are vegetarianssome are vegetarianssome are vegetarianssome are vegetarians x



January 24, 2014

JANUARY Chinese New Year (Confucian/Taoist/Buddhist)

FEBRUARY Ash Wednesday (Christian)Lent (Christian)

APRIL Good Friday (Christian)Easter (Christian)Shavuot (Jewish)Passover (Jewish)

JUNE/JULYRamadan (Islamic)

JULY/AUGUST Eid al-Fitr (Islamic)Krishna Janmashtami (Hindu)

SEPTEMBER/OCTOBERSukkot (Jewish)Rosh Hashanah (Jewish)

OCTOBER Navratri (Hindu)Shemini (Jewish)Yom Kippur (Jewish)Simchat Torah (Jewish)Eid al-Adha (Islamic)

NOVEMBER Diwali (Hindu/Buddist/Sikhism/Jainism)Thanksgiving

DECEMBERHanukkah (Jewish) Christmas (Christian)


ofTheseThings…

CAN Feed the Dietary Needs

Does Belong

Can you tell which thing can be served?

OneWednesday, January 29, 14


One of These Things...Milk Allergy | Gluten-free | Peanut Allergy

Peanut Butter Milkshake

Peanut Butter Cookies

Chinese Chicken & Peanuts

Roasted parsnips &

carrots



<

Vegetarian | Gluten-free | Lent

One of These Things...

Fish Fried Pig Fried ChickenMuffins



One of These Things...Vegan | Gluten-Free | Dairy Allergy

Kale & Couscous with

creamy dressing

Grilled Chicken Cheese, Nut & Fruit Tray

Lentil & Collard Salad



One of These Things...No Mammals | Lactose-free | Kosher

Shrimp Ice Cream MeatballsStuffed Chicken



One of These Things...No Walnuts | No Melons & Banana | No Wheat | No Seafood

Banana Nut Muffin

Pan-fried chicken, beets & brussel sprouts

Grilled Shrimp, Lobster, Clams

Cantaloupe & Honey Dew



BREAKELC #1

30 Minutes



Adding ValueFood | Health | Exercise | Wellness

vWednesday, January 29, 14


QAELC #1

Questions Answers&



“Healthy citizens are the greatest asset any country can have.

guests

hotelWinston Churchill

event participantsemployees

eventcompany


.15

.25Host would not be able

to meet need

EmbarrassedAsking is impolite

Unsure how to tell

Perceived lack of empathy to

their need

Don’t want to

be a burden Low

Expectationsof Products &

ServicesWednesday, January 29, 14


Champions for“Cultures

ofHealth”Wednesday, January 29, 14

MPI Carolinas A Healthier Appetite January 24, 2014

Participant Experience



• Improve liking • Increased incremental spending• New/increased client base• Fine-tune customer service• Budget Savings• Less Waste• Demonstrate Professionalism

Benefits of Good Service



January 24, 2014

Once guests feel safe & satisfied with their eating experience,

they become a loyal & repeat customers.

80%


%50Do not return to eventsDo not attend events


$125,000Five-day conference



January 24, 2014

40%$165 billion/year

86 billion lbs. / 1.3 billion tons

4-10% kitchen loss

17% uneaten meals

Food Waste


Seeing, hearing, walking,

Eating learning, interacting with others, breathing

Bodily functions immune,

digestive, bowel, brain, respiratory,

cardiovascular systemsWednesday, January 29, 14

“Hotel is not liable for damages whatsoever suffered by the organizer, the guest and/or third parties unless the

damages are caused intentionally by Hotel or Hotel is grossly at fault. This liability exclusion also applies in particular to damage resulting from consuming food prepared or served by Hotel and to damage resulting from computer-related problems.”

Would you sign a contract with this clause in it?



• Contracts• Invitations• Registration Sites• Site Visits• Action Stations• Bars• Green Rooms• Place Cards• Apps

Consider



Consider• SOPs• Menus• Back of House• Front of House• Set-up• Staffing• Communication• Sundries



• Review Menu

• Note which items:• Top 8 Allergens• Gluten-free• Vegetarian• Vegan

ELC #1

Discovery ExperienceParticipate | Understand | Comprehend | Learn

GFV

E

VG

N SFWM F SP




Top 8 Food Allergens• Egg• Wheat• Tree Nuts• Peanuts• Shellfish• Fish• Soy• Milk

Gluten-Free• No Wheat• No Rye• No Barley• Oats?

Vegetarian• Only Eggs & Milk• No sea or land

animals

Vegan• No Eggs or Milk• No sea or land

animals• No honey

GF V

E

VGN

SF

W

M

FS

P

P




V

E NW M

WM

MM W

M W

M W

WF

FW

VG

ME

EE

W EV

VV

V

GF

M W E P




V

EW M

MM

FE

W

S

W M

N VV

V

M W E V

M N V

V

VG V

GFGF

GF

GFGF

GF

GF

VG VX



QAELC #1

Questions Answers&



Tracy [email protected]

404-242-0530www.thrivemeetings.com

www.facebook.com/thrivemeetingseventswww.linkedin.com/tracystuckrath

CSEP, CMM, CHC, CFPM


mailto:[email protected]

mailto:[email protected]

http://www.thrivemeetings.com






a healthier appetite for meetings: using food to engage & energize your audience —mpi san...

Business