a guide to taking advantage of your local papers
TRANSCRIPT
Building Your Business
A guide to taking advantage of
your local papers
Your local papers are a great way to build your
image and presence within your area.
There are a number of ways you can be
featured in the local paper…
These are FREE opportunities!
Editorial and PR
But… your story must be NEWSWORTHY.
Are like editorials, but
you need to pay.
Advertorials
You’ll be able to advertise your business.
Features are expensive, but are a great way to gain
SIGNIFICANT COVERAGE. You may choose to invest in a feature with your suppliers or
other local businesses.
Features
More local newspapers have
crossed over to the digital landscape
providing you with the perfect
advertising platform!
It’s a digital world
The more you build your relationship with the paper, the
more opportunities you will have!
Relationships
At Hotondo Homes the marketing team not only have these relationships
already, they provide guidance so you can
leverage every opportunity.
We let our builders focus on the building while we
take care of the press.
If you would like to learn more, please visit franchise.hotondo.com.au
Subscribe to our podcast on iTunes or read our blog online.