a guide to managing a well integrated multichannel retail strategy

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. A guide to developing and managing a well-integrated multi-channel retail str... Barry Berman; Shawn Thelen International Journal of Retail & Distribution Management; 2004; 32, 2/3; ABI/INFORM Global pg. 147

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Page 1: a guide to managing a well integrated multichannel retail strategy

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

A guide to developing and managing a well-integrated multi-channel retail str...Barry Berman; Shawn ThelenInternational Journal of Retail & Distribution Management; 2004; 32, 2/3; ABI/INFORM Globalpg. 147

Page 2: a guide to managing a well integrated multichannel retail strategy

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: a guide to managing a well integrated multichannel retail strategy

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 4: a guide to managing a well integrated multichannel retail strategy

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 5: a guide to managing a well integrated multichannel retail strategy

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 6: a guide to managing a well integrated multichannel retail strategy

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 7: a guide to managing a well integrated multichannel retail strategy

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 8: a guide to managing a well integrated multichannel retail strategy

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 9: a guide to managing a well integrated multichannel retail strategy

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 10: a guide to managing a well integrated multichannel retail strategy

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.