a guide to digital marketing (social media)
DESCRIPTION
Days are gone with the traditional email marketing and news paper marketing. Now the era is of Digital Marketing.TRANSCRIPT
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OLDMAN
“…because experience matters”
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www.yaxpacppt.comwww.oldman.sg 2OLDMAN
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Who WeAre
“OldMan is a digital marketing agency
that focuses on results based marketing.”
www.yaxpacppt.comwww.oldman.sg 3
OBJECTIVE
Helping businesses reach
their full potential.
PHILOSOPHY
We help you.
You help us.
VISION
Leader in delivering results
based marketing strategies
around the world.
MISSION
Drive cost effective Online
Marketing into the industry
OLDMAN
More than 10 years of digital experience,
helping companies and friends grow their
businesses.
Ernest TanVastly experienced in product marketing and
relations management, helping companies look
into their business strategies.
AC Tang
Email: [email protected]: 9011 9084
Email: [email protected]: 8298 4699
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Agenda
• Why Digital Marketing is the way to go in the
new fiscal year
• The Key Points
• Website
• Marketing Channels
• Marketing Secret Weapon
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What is Digital Marketing?
Simply Marketing your
services on the internet
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The World is Changing
Real estate agent clients advertise only exclusively
on PropertyGuru, iProperty, etc.
• Amount of properties in the newspapers
are a lot less than what it used to be.
Employers are getting better results using sites
like JobsDB and Jobstreet.
• Job seekers submit resumes on listings
in the above sites.
This is the future
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Rethink Your Marketing Budget
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Rethink Your Marketing Budget
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0
10
20
30
40
50
60
70
80
H1 2009 H2 2009 H1 2010 H2 2010 H1 2011 H2 2011
Total Online
Display Ads
Search Ads
Source: Pricewaterhouse Cooper & IAB Singapore
Traditional media eyeballs are dropping rapidly where online ads are growing.
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Rethink Your Marketing Budget
“The report concludes that
Singaporean companies missed
out on a potential SG$809.9 million
(US$661.2 million) in sales
generated via social media in
2012.”
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From 217 Singapore Companies &
50,000 Singaporeans
Rock Publicity
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UNTAPPED Industry
Very low competition when you search
for services on search engines
Should not let your competitors get ahead of you.
It’s TIME TO RETHINK YOUR
MARKETING BUDGET STRATEGY.
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1. Your Website
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1. Your Website
This is your company’s image, your shop front.
Massively affects your effectiveness of your conversions.
Factors that are important:
• Colours (changes visitor’s mood) and design
• Layout
• Easy to use and navigate
• Mobile sites that works on mobile phones
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http://www.petersbuss.se/
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Bad Example #1 (Split Personality)
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http://www.shmarketing.co.uk/
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Bad Example #2 (Flash Navigation)
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http://www.mikeroweworks.com/
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Bad Example #3 (Is this a game?)
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Which would you trust?
OR
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Good Example #1 (Classy, Luxurious)
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Good Example #2 (Emotional, Clean)
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Good Example #3 (Mobile Responsive)
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2. Your Marketing Plan
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Targeted Traffic
Methods that will give you TARGETED traffic.
SEO - Search Engine Optimization
SEM – Search Engine Marketing
SOCIAL MEDIA
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SEO (Search Engine Optimization)
Usually the most
targeted form of
traffic.
Most people don’t
click after the
first 5 rankings
Applies to Bing,
Yahoo and Google
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1. Page Optimization
• Title <title>
• Header tag <h1> <h2>
• Meta Description (tags don’t work anymore)
• Layout Structure (content on the top left)
• Keyword Density
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SEO (Search Engine Optimization)
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Only trust reputable SEO companies
• Social Platforms (Facebook, Google Plus, Twitter)
• Web 2.0 sites
• Structured quality links
• Proper anchor link density
Don’t do blackhat!
• No spam links
• Get penalized
• Examples
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SEO (Be Careful)
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SEM (Search Engine Marketing or PPC)
Allows you to advertise on
banner ads from other
websites, specific
keywords, and
competitor’s keywords.
• Fast
• Pay Per Click
• Good for short
campaigns
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Competitor SEM
Bid on your competitor’s keywords and have your ads show up when
customers search for them
COMPETITOR
CLIENTS
YOUR COMPANY
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• You need to have a mature account
• Ridiculous min bidamounts
• Lower page quality score
• Don’t believe the recommended bids
• Tracking is a must (You can setup goals)
• Sales
• Enquiry
• Page visited
• Goes into Youtube/Blogs/General websites
• Monitor your account, prevent from click fraud
SEM Criteria
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3rd
Facebook PageFacebook Ads (PPC)
Social Media Marketing (Top Platforms)
9th4th
YOUTUBE TWITTER FACEBOOK
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Twitter Follow PageContent Syndication
YouTube PageViral Videos
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Social Media Marketing
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Why have Facebook if I’m a B2B company?
Wouldn’t it look bad if I have very little likes?
I don’t have time to maintain and update the page.
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Social Media Marketing
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Couple examples of why it matters!
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Would you buy things from this site?
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Seems legit
Don’t know if products
are updated
Don’t know if there are
people behind the shop
Can they be trusted?
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How about now?
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• Picture of people behind the company
• Updated content on their timeline
• Social proof
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Would you use services from this company?
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Design seems clean and
professional, but why the big
empty space on the right?
A lot of if’s.
Can they be trusted?
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How about now?
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Social Media Marketing (Credibility)
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Why have Facebook if I’m a B2B company?
For credibility which helps convert
potential clients from skeptics to believers.
Wouldn’t it look bad if I have very little likes?
There are very specific campaigns that you
can setup to get people to like your page.
I don’t have time to maintain and update the page.
Outsource to companies that can maintain
add relevant news to your page. Moderation too!
Costs much lesser than a headcount.
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Marketing Secret Weapon
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Marketing Secret Weapon
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• Newsletters or Email blasting• Brochures • Flyers • Mailbox
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Marketing Secret Weapon
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REAL TIME COMMUNICATIONWITH YOUR CLIENTS
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Marketing Secret Weapon
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NEW OPPORTUNITIES FOR YOURBUSINESS
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MobileApps
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• Fastest growing industry• Real time communication• Convenient and fast• Guards are down when using the phone• Still very untapped! Lots of room for
opportunities
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Groupon
MobileApps Case Study
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Groupon
MobileApps Case Study
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MobileApps Case Study
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MobileApps Case Study
Singapore Budget 2013!
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MobileApps
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Be the first to notify your clients about new solutions, new
computer hardware using PUSH functionality.
Promos and cheap deals.
Have real time analytics on the move.
Reach a new demographic of people.
Less competitive new platforms like Windows Apps
(upcoming Blackberry).
Give incentives for installing app.Drive SEO/SEM/Social traffic to app.
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Why LinkedIn?
Many of your LinkedIn connections can
introduce you not only to business
influencers and partners, but also refer
your company to new customers
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Why LinkedIn?
200 million professionals and growing…
Cost Per Click (CPC)
Cost Per Thousand Impressions (CPM)
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Why LinkedIn?
Uniquely precise targeting by industry, group, designation, company, geographic, demographics…
Do your offer reallyapplicable to everyone?
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LinkedIn Company Pages
Employees, your walking
advertisement
Followers
Social Media Property
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LinkedIn Company Pages
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INCREASE your Presence
Participate strategically in LinkedIn groups
Join the quality groups & participate
Post discussions
Post Polls
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Don’ts
SPAM
Public Sales Pitches
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Do’s
Always be professional
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SocialMedia ReadyTime (S.M.R.T)
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Many are in THERE!
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Your Customers are THERE!
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Your Partners/Associates are THERE!
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Your Competitors are THERE!
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Are you THERE yet?
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That’s It!
Thank You for your attention!
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OldMan Marketing Pte Ltd
Skyline Building
192 Waterloo Street
#06-05
Singapore 187966
p. +65 8298 4699
Call us 8298 4699
CONTACTUS
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