a full startup journey, from a technical point of view
TRANSCRIPT
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A FULL STARTUP JOURNEY from a technical point of view
Better Software 2015 - Michele Orsi (@micheleorsi)
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No need of fundingThe “reality”
Not in selling mood
The good and the bad
Why this presentation
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Map2app overview
What platform for creating
mobile travel apps
Who 3 co-founders with
different backgrounds
Where Bologna and San
Francisco
How first paying
customer + FFF + 2 investments
When started 2011,
acquired in 2015
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Met with co-founders 2008, march
Moved abroad2009, july
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Started company
First payed project
Once upon a time ..
2011, January
2011, June
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The startup engine
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Knowledge in the domain
Experience but not too much
New market emerging in popularity
An “obsession” in all discussions
The idea
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STARTER
FREERevenue sharing
iOs app
Android app
Fixed app price
map2app logo
Professional
$500+Full revenue
First business model
iOs app
Android app
Free or payed app
White label
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FAIL
’C’ Attitude
Content
Opportunity
Problem vs
solution
Revenue sharing
Customer
lifetime value
Support
.. and the first “storm”
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Market niche
Early adopters
Big projects
Startup network
.. with a little umbrella ..
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Analytics, but ..Ready to scale, but ..
Working, but .. User stories done, but ..
Technical frustration
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Design for validation focus on market fit
Long term vision money will arrive
Find “secret sauce” do not rely on ads
Be a small company focus on saving time
Some lessons learnt
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The difficult part is in the visibility (of the “good” part)
The bad times (beginning of 2012 for us)
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Won Mind the Bridge first seed funding: 50k
late 2012: the BIG opportunity
Incubation period me as biz “front-man”
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San Francisco the context
Accelerator advisors, entrepreneur, events
The lean startup Get out of the building!
B2B solution subscription
Pitch elevator found the “value proposition”
New investments50k (instead of 300k)
Silicon Valley accelerator
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Data driven decision
Insight & KPI drive features
Move fast and (do not) break things
Good enough code for validation
The iterative new process
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Availability eager to help
Difficulties raising money
High competition top universities and startups
US centric lack of knowledge
Tight network of recommendations
american track record
Outsider
.. together with SV disillusion
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European marketwas the biggest one
America Europe Asia / Other
30%
60%10%
Italy, the return
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The incubator no events or advisors
Funds stick with Italy
Our growth 20% per month
B2B growth with big publishers
Trade fair travel specific
Champions are resellers
The Italian package
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new, smart and more efficient Travel promotion
better experience for tourists Curated content
app creationFast and cheap
600 apps and 2M downloadsDistribution channel
Map2app: our real values ..
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.. and the acquisition
“how many 'no' are you able to say?”
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THANK YOU!
https://ch.linkedin.com/in/micheleorsi
@micheleorsi
KEEP IN TOUCH:
.. AND APPLY (WE ARE HIRING):
http://careers.lastminutegroup.com
https://github.com/micheleorsi