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Contemporary, Traditional, Transitional or Eclectic? Decora ng can be both basic and complex at the same me. It can be used to evoke

emo ons, sen mentality and passion. If done well, interior decora ng captures the spirit

and the essence of the individual’s personal taste. Bold or unassuming, majes c or

simplis c, design is everywhere and in everything there is design.

The key component to successfully execu ng a design plan is to first iden fy your personal

design style. While decora ng a new space can be exci ng, it can also be a bit

overwhelming if you “kinda, sorta” know what you like, but in all honesty aren’t really sure.

Once you know what your design style is, then you can build a design plan around it,

complete with all of furnishings, ligh ng, tex les and other so goods selected to mirror

that design style.

To assist you in iden fying your personal design style, Redux Virtual Design has developed

this easy reference E‐book, What’s Your Design Style?  In it, we have outlined each of the

design styles, accompanied by examples and accessories. We hope that you find it useful.

Happy Decora ng!

Design Styles 

Contemporary P.2 Tradi onal P.3

Transi onal P.4 Eclec c P.5

Our Design Philosophy 

“Living in a great space that is beau ful

is not about replacing everything you

have with new furniture and

accessories.

It's about tapping into crea vity;

combining the old with the new,

because good design is priceless.

Good design will enhance your home

and make sure that your environment

is a reflec on of your personal style!”

 

Redux Virtual Design— The LifeStyle Division of  theknicholsgroupe LLC P.O. Box 310114 Houston, Texas 77231‐0114 info@reduxvirtualdesign.com  

What’s Your Design Style? A Free E‐book from Redux Virtual Design 

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Sleek & Modern A contemporary design is o en about what's missing rather than what it contains.

The furnishings in a modern interior will have clean, straight lines, finishes like brushed

aluminum and sumptuous fabrics like silk and suede.

The color pale e can range anywhere from all‐white to a pop of bright colors or simply

neutrals paired with natural materials.

And don't forget what natural light can do

for the design‐‐with rays cas ng shadows

and highlights, you'll be in for a Zen‐like

experience.

Accessories 

Contemporary

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Elegant & Refined Tradi onal design style is noted for embracing an elegant and refined aesthe c. France,

England, and Italy originated this design style during the 18th or early 19th century.

Typically, tradi onal style furniture was made from deeply carved, thick wood, o en

stained dark, with elaborate hand‐carved scrolls and with ball or claw feet.

Elaborate inlaid sec ons to the furniture pieces, in solid brass and exo c materials, such as

bone or ivory, most exemplify this design style.

Fabrics were

o en made from

silk intricate

pa erns, solid

colors or tapes‐

tries.

Accessories 

Traditional

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A Marriage of Styles Transi onal style is a marriage of contemporary and tradi onal furniture, finishes, materi‐

als and fabrics.

It has a sophis cated feel, which is classic and comfortable, without the more ornate styl‐

ing of some tradi onal interiors or the more basic lines of contemporary designs.

With the use of subtle color

pale es, warm wood tones an

emphasis on ivory taupe,

beige and tan the transi onal

style joins the best of both

the tradi onal and the mod‐

ern worlds.

Accessories 

Transitional

 

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Purposeful Mixing An eclec c design is more a purposeful mixing and matching of pieces according to color,

form and finish.

It's a way to incorporate your family an ques and trendy new pieces in one room while

keeping a cohesive look.

The color pale e can range from

a backdrop of tone‐on‐tone neu‐

trals to vivid hues‐‐it all depends

on what makes you feel at

home.. 

Accessories 

Eclectic

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About

Redux Virtual Design is a full‐service

Interior Decora ng firm focused on

delivering high‐quality design solu ons for

the built environment. Our mo o is:

Changing spaces one room at a me.

Whether we create a new design from

scratch or refresh the look of a favorite

space, we are commi ed to excellence in

decora ng and firmly believe that the built

environment should be responsive to the

client’s individual needs and lifestyle.

We believe that good decora ng should

be easily accessible to everyone and at

any budget. That’s the reason why

Redux Virtual Design is a completely online

business, one that embraces and employs

the latest in technology. Unlike that old

stereotype about the flamboyant Interior

Decorator swooping in and proposing the

most imprac cal items with a 300%

upcharge, we charge flat rates per room,

per space for our interior decora ng

services.

And finally, a few words about our name ‐

Redux Virtual Design. Pronounced [re‐do],

redux means to restore, to bring back, to

revisit. We chose that name because we

are so totally into green design and

recycling. Our middle names are sale,

clearance and bargain, so much so that we

would easily drive 100+ miles to purchase

high end, upscale merchandise at an

exclusive Estate Sale.

But, by far, what we do best is pu ng the

decora ng puzzle together; we survey a

room and with our mind’s eye create the

unique canvas that will eventually become

a spectacularly decorated space – your

space.

About the Principal Decorator

Sharon Johnson‐Lo is the Principal Interior Decorator at Redux Virtual Design 

and President & Managing Director of the LifeStyle division of

theknicholsgroupe  LLC. A discerning individual, she is capable of both right

and le brain ac on, which she put to good use with a career in the Energy,

Non‐Profit and LifeStyle & Home Interior Decora ng sectors.

A renaissance woman, she truly knows a li le bit about everything and she has

been decora ng interiors for years. A er re ring from a successful career in

the Energy, Retail and Non‐Profit sectors, she decided to finally devote me to

her personal hobby and passion for decora ng homes.

She leans toward the tradi onal with a splash of Southern formality and firmly

believes that no ma er where you live your home should always reflect your

own personal style. Because she says, quo ng Billy Baldwin, “Be faithful to

your own taste because nothing you really like is ever out of style.” She will

tell you that she’s never met a home that she couldn’t improve upon. Don’t

know what Scalamandré tex les are? Not sure where to find mid‐century

modern furniture? Not to worry, Sharon does.

Sharon is a graduate of Texas Southern University with a Bachelor of Arts

degree in History and Houston Community College with an Associate degree in

Interior Design. She is an ac ve community volunteer, a jazz and blues music

enthusiast and a fantas c Creole home chef. Only the brave venture into her

kitchen because they know that she’s apt to give a pop quiz on the five Mother

sauces. How do you make Gumbo? First, you make a roux!

$400 — The basic rate per space 

to create a custom, interior 

design plan. 

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Virtual Design Plans

Silver – DiY Decorator

Developed for DiYers, this is our basic design plan and it is available for any room in a

home or apartment, except kitchens and bathrooms. This package allows you to

maximize the use of your space with a custom design plan. Includes an interior

decora ng report and a 3D floor plan with op mal furniture layout for new and

exis ng furnishings.

Fee: $400

Bronze – Decora ng Star

For any room in the house, except kitchens and

bathrooms. This design plan provides you with a

complete style for your room. Includes

sugges ons for flooring, wall finishes, window

treatments, furniture, fabrics, accessories and

ligh ng. An interior decora ng report, 3D floor

plan and suggested resource list sourced to the

client’s physical loca on are included.

Fee: $575

Gold ‐ Complete Room Makeover

For any room in the house, except kitchens and

bathrooms. This design plan provides you with a

complete room makeover. Includes all of the services from the Silver & Bronze

design plans.

Fee: $750

Pla num – Luxury Kitchen or Bathroom

Perfect for homeowners interested in a luxury Kitchen or Bathroom. This ul mate

design plan includes floor plan, furniture layout and selec on of suggested

appliances, furniture, fixtures and finishes. An interior decora ng report, 3D floor

plan and suggested resource list sourced to the client’s physical loca on are

included.

Fee: $900

 

 

“True originality consists not in a 

new manner but in a new vision.”

—Edith Wharton

 “Simplicity, suitability and 

propor on.”  

—Elsie de Wolfe

Changing spaces one room at a me.™

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Introducing—Savvy Shopper University™

Changing spaces one room at a me.™

School is in session at Redux Virtual Design’s Savvy Shopper University!

Savvy Shopper University™ is Redux Virtual Design’s e‐Learning division

where we offer innova ve Interior Decora ng and LifeStyle webinars as

well as in‐person classes for clients based locally in Houston, Texas.

At Savvy Shopper University™ we focus on Interior Decora ng and

LifeStyle topics from decora ve arts and furniture to fashion and retail

shopping.

One of our courses is dedicated to the philosophy we call The Living

Well Rules™, or La Belle Vie, which is French for The Beau ful Life. We

also share ps on how to shop for and decorate your space with high‐

end Estate sale furnishings.

Register for a free webinar and join our mailing list for our upcoming

schedule.

 

 

Complimentary  

Webinar 

What: The Living Well Rules™

When:  11 am CST, Saturday May 19, 2012

Where:  via Webinar

There are nine Living Well Rules.™ Here are three of them.

 

Living well starts in the mind. 

Buy the best you can afford.  

One piece at a  me is a great way to accumulate quality treasures. 

Created by Interior Decorator Sharon Johnson Lo , the Living Well Rules™ are nine essen al

steps for Living Well and for crea ng La Belle Vie. What is La

Belle Vie? It’s French for The Beau ful Life.

What you will learn will give you a new perspec ve on how to

op mize the resources you have and find balance in your

environment by a aining the lifestyle you desire. These axioms

are applicable to everyday life and lifestyle management.

Register for this complimentary webinar on our website.