Vol. 2, December 2013

Gift Card Sale

Tributes to 2 Key People

INSIDE:

HOLIDAY ISSUE!

Making Your Fashion Statement Possible!

“If you haven't got any

charity in your heart, you

have the worst kind of heart trouble”.

… Bob Hope

Congratulations, Michelle Maltec!

Michelle has been with Bernard’s Salon & Spa for the last year, working in the Spa. Her personality shines and she just loves her work.

Her supervisor Janet Daddario says: “Michelle is an adorable, loving person who always works to please her clients and her teammates on our staff. She loves her work and inspires others.”

On November 22 she was honored at The Jewish Family & Children’s Service Annual Awards Breakfast.

From the entire Bernard’s Staff: “Michelle, we love you—and congratulations!”

PH ENIXSalon & Spa

100 Springdale Rd. • Holly Ravine Shopping Ctr.Cherry Hill, NJ 856.795.1707

795 Route 70 East Marlton, NJ

856.985.5755

www.bernardssalonandspa.com

4160 Dearborn CircleMount Laurel, NJ 08054

856.608.1300

www.phoenixspasalon.com

www.b2salon.com

926 Haddonfield Rd. • Cherry Hill, NJ 856.486.2211

201 Egg Harbor Rd. • Washington Twp, NJ 856.227.9922

777 South Broad St. • Philadelphia215.546.5522

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The Heart and Soul of Bernard’s since 1972!

One of the world’s premier hair stylists was

also an avid competitor of his one-time

nemesis, Tom “Bernard” Spicer, in

competitions from coast-to-coast and

throughout Europe. Whenever these two

competed, they both ended-up standing on

the winner’s platform. Their competiveness

became mutual respect, which grew into a

great friendship that helped build the career

of a true champion.

It all began in Paris at the World Supreme Cup

Hair Cutting Competition where he came in

second to Tom Spicer.

It was Tom who asked Alfred to join him at his

salon in Mt. Laurel. It was a natural fit, and the

team began building the much-respected

Bernard legacy. Alfred’s history includes being

a “Who’s Who in competition and in addition

to becoming a true legend at Bernard’s.

Imagine how fortunate our community and

clients have been to experience two of the

world’s best in one salon, while the staff

learned from these incredible teachers.

Alas, Thomas Bernard passed away, but Alfred

and many members of the early staff still

remain. More recent members have taken

Bernard’s post-graduate training program

under Alfred’s supervision.

A short list of Alfred’s career…

Winner – 1st, 2nd, & 3rd place in the NYC World

Supreme Cup for Total Fashion Look; Color;

Make-up; Jewelry & Look; (using three

models, in an accomplishment never

duplicated).

Artistic Director for the PA Hair and

Cosmetology Association, and Bernard’s

Artistic Team…

Runner-up – World’s Cup and American Cup…

Member – Olympic Hairstyling Team…

Alfred is a lover of life, and he feels so

fortunate to remain so happy in a career that

remains his passion (and retirement is not a

part of his thinking). His desire is to delight

clients with outstanding style and service

while helping his young Bernard’s stylists

become great designers of their own.

Alfred’s Message…

“Make Choices; Not Decisions”

The Restaurant Report by Bob Bickell

Grace Kelly; Chef Douglas; Chef Sal;

Catelli Duo; The Prime Rib; Vernick

Food & Drink, and Chef Nunzio

Patruno.

The Princess…

Grace Kelly was a

“Philadelphia Classic”

and the entire Kelly

family had an amazing

run in our area. It’s hard

to believe that had she

survived that tragic

automobile accident in

Monaco, the beautiful lady would be 84 years-

old (and still beautiful).

The folks at the Rittenhouse Hotel have not forgotten this talented actress and her ties to Philadelphia. During the entire month of December, they are presenting a tribute to Ms. Kelly in the form of a most appropriate cocktail called “Elegance and Grace” that’s available in their new Library Lounge just off the lobby.

The “artist” in question is their highly talented mixologist, Pablo “Papi” Hurtado.

The bubbly cocktail ($16) “Elegance & Grace,” is a combination of rose water-infused vodka; rose petal nectar; Demi Sec champagne; and candied rose petals (all inspired by some of her favorite flavors).

There will be a movie released this spring called “Grace of Monaco” and hopefully the good folks at the Rittenhouse will once again present Papi’s classic drink in honor of the legendary Philadelphia actress.

I had an opportunity to ask an interesting question to the “Godfather of Nuevo Latino Cuisine” - Chef Douglas Rodriguez. Q. I know that at one time you worked with Chef Jose Garces in Philadelphia. Are you at all surprised with his incredible success in Philadelphia and beyond? A: Chef Garces worked for me at Alma de Cuba. He was the chef de cuisine, but I knew from the moment I hired him in New York that he was going to be who he is today. I felt it from the beginning; I always knew he was going to be a star.

Chef Sal Speaks…

Chef Sal Montezinos

BB: Sal… you are living the good life in Naples,

Florida, and your 15 years at Deja-Vu in

Philadelphia had to teach you something…

Sal: Here is my advice to chefs and the public.

It’s about the beginning (or end) of a great

meal. It’s all about the bread and butter. The

bread has to be warm and the butter has to be

at room temperature. If that happens, you will

have a great meal. If it doesn’t happen, forget

about it. It might be a long night.

Catelli Duo While there might be a shortage of

outstanding independent restaurants in South

Jersey, there are still great independent

concepts, and Catelli Duo is the perfect

example.

After a 17-year run with Catelli Ristorante,

they wanted to make things even better.

Invariably, a restaurant that is planning to be

around for the long haul needs a great chef,

and Chef Lou Imbesi is one of the area’s best.

The addition of Chef Roberta Adamo makes it

even more interesting, and a visit to their site

will tell you everything you have to know.

They say a picture is worth a thousand words,

so we have included some photos to help

make our point.

Open seven days for Lunch & Dinner

with weekend Brunch

12101 Town Center Blvd.

Voorhees – 856-751-6069

WWW.CatelliDuo.com

The Prime Rib

This spot has been a major player in Philly for

the past 16 years, and it’s consistently great.

Having one of our best owners in Garth

Weldon most certainly helps, and the classic

supper- club atmosphere along with a super

bar keeps the folks coming.

The Prime Rib is more than just a steakhouse,

and it has proven to be one of the top

restaurants in this great City!

1701 Locust Street

Chef Greg Vernick is a native of Cherry Hill,

and a CIA graduate, but his five years with one

of New York’s best chefs (Jean-Georges

Vongerichten) was all the preparation

necessary to produce a concept in Philadelphia

that has become an immediate winner.

2031 Walnut Street

Nunzio Ristorante Rustico

The great chef from Puglia in Italy, and from

the classic Monte Carlo Living Room in

Philadelphia, has been cooking in his own spot

for some ten years. Collingswood in New

Jersey is a dry restaurant town and BYOB is

the only way to go. If you are a fan of the

genuine product (real Italian food) this is the

place not to be missed!

Haddon Ave. Collingswood, NJ

It’s Taffer Time!

The “BAR RESCUE” Man Speaks…

BB: Why do people frequent bars in the first

place?

Jon: Believe it or not, they don’t necessarily

go to bars to drink. It’s a social thing. It’s

getting out of the house and meeting and

talking to people. It’s a “Cheer’s” thing…

“Where everybody knows your name”. It’s

about not being alone.

Bars are part of the fabric of America. The

first building on American soil was a church.

The second one was a bar. The men that

drafted the Declaration of Independence and

our Constitution met in a bar.

Big business is conducted in bars. People get

engaged in bars. And yes, people watch sports

events, and people do drink in bars.

You don’t hang-out in restaurants; you hang-

out in bars. It’s a beautiful thing.

BB: Of course what is really beautiful is Jon

Taffer doing what he does extremely well…

Rescuing bars that desperately need to be

rescued.

Jon: There are owners who should not be

owners. If you got into this business because

you love to drink, you have to get out before

it’s too late. On many occasions I meet an

owner of a bar that we are going to feature,

and I tell them that my immediate advice is to

sell the bar while you’re getting the publicity.

It might be your only chance. There are many

times that I don’t even have to enter the bar

to know we have problems. I can see it in the

parking lot. I look at the cars, and I look at the

signage, and I look at the windows and the

front door. It tells you more than you have to

know.

BB: Talk to me about the subject of wine in

America. I just read a glowing review by Craig

LaBan of the Philadelphia Inquirer. He

awarded the restaurant a hearty Three Bells,

but he did include a wine experience where

the cost by the glass was $15.00. The cost of

the whole bottle in a State store is $15.95.

Jon: Our treatment of wine in America is

ridiculous. 95% of our people have little or no

knowledge regarding the subject of wine,

which means only 5% actually, understand and

appreciate it. 95% are intimidated by wine lists

and the way wine is presented. The wine

pricing is all over the place, and if we ever

decided to remove the intimidation, wine

sales would improve in a dramatic fashion.

BB: I am curious to ask you about a significant

trend in Philadelphia which would be the

growth of BYOB restaurants. The wine

intimidation is absent, and what we have are

talented chefs producing amazing food.

People love the concept.

Jon: I represent bars and restaurants, so my

answer is not because I’m known for my

support of the bars.

I understand why people like it, but I

personally find the BYOB thing to be unfair

and possibly dangerous.

Because they don’t sell the alcohol, they have

no liability issues. Alcohol is present in their

establishment and people are capable of

having too much to drink, and therefore

capable of having accidents. Bars have to pay

significant dollars to protect themselves from

the possible liability issues. A BYOB is not

prepared to address the problems inherent in

an environment where alcohol is involved.

Their people are not trained in this regard

because there is no need to be. It’s an

accident waiting to happen, and if it were up

to me, I would prohibit BYOB establishments.

BB: Your BYOB opinion is not going to get a

standing ovation in Philadelphia, but allow me

to ask you about the real bar problem and that

would be theft.

Jon: Theft is everywhere, but you don’t have

to live with it. There are now systems

available that make theft extremely difficult.

One of my favorites is AccuBar. It’s a system

that uses state-of-the-art technology to

measure and track your entire beverage

inventory. It’s getting easier and easier to

eliminate theft, and that is critically important

to the survival of your business.

BB: It’s a great show made for TV, and it looks

as though you are having fun.

Jon: I love what I do, and I am having fun. I

am also helping a lot people, and hopefully

improving their lives and their business.

Hat PartyThe October Couture

A Night to RemembeR!Brenda’s designs, which have been worn by

Lady Gaga and Queen Elizabeth, thrilled customers and staff.

The first in a series of

designer presentations…

More news soon…

A Conversation with Sid Bernstein…

The Man who brought the Beatles to America...

By Bob Bickell

I had an opportunity to interview one of the great promoters of all-time. He had an ear for music and a love for promoting musical talents that included some of the greatest names in musical history… The Beatles, the Rolling Stones, Herman’s Hermits, the Moody Blues, the Kinks, James Brown, Ray Charles, John Denver, Joan Baez, Miles Davis, the

Rascals, Frank Sinatra, Tony Bennett, Elvis Presley, Barbara Streisand, ABBA, Aretha Franklin, Janis Joplin, Jimi Hendricks, Eric Burton and the Animals, Gerry and the Pacemakers, the Dave Clark Five, Laura Branigan and more….. BB: You have enjoyed an amazing career and after all is said and done; the big moment had to be on Sunday, August 15th at 8PM in Shea Stadium when Ed Sullivan introduced the Beatles. Sid: Let’s not forget it was I who introduced Ed Sullivan and it was Murray the K who introduced me. Back in the day (the early 1960’s) I happened to be involved in what was to become the British Invasion, and out of the thirteen British Rock acts, I brought eleven of them to America. I will admit that the moment the fifth Beatle, Brian Epstein, agreed to allow me to introduce the Beatles at the famous Carnegie Hall in New York City, my career changed forever.

BB: That concert was held on August 15, 1964 only a few days after the Beatles made their second appearance on the Ed Sullivan Show. Sid: The timing was perfect because I knew it would result in an automatic sell-out. During those days, Ed Sullivan was the king of the world in terms of the entertainment business. If you wanted to be successful, you had to be on the Ed Sullivan Show. At that time the Beatles were gigantic in England, but somewhat unknown in the United States. BB: But the big one was to be one year later in Shea Stadium with some 55,000 screaming fans. Sid: I met with Brian Epstein and suggested a concert idea that had never been done. I wanted to place the Beatles in Shea Stadium and Brian actually agreed to it. The problem was that he wanted a deposit of $50,000 up front and without knowing where I could get such a sum, I agreed to it. I was so excited I would have agreed to anything. It was then that an amazing thing

happened during a walk in Washington Square Park. Some kids approached me and asked me what I had planned for some future events. I immediately replied “the Beatles in Shea Stadium in August”. They wanted to give me money on the spot to guarantee their seats so I rushed over to the Post Office and secured a Post Office Box (#21). I then told the kids that all they had to do was send a check or money order to my box, made out to Sid Bernstein. The ticket prices were $4.50, $5.00, and $5.65. In a matter of a few weeks, we raised $304,000. There was no advertising - no posters - no nothing. It was just the simplicity of the grapevine doing its thing. It truly was an incredible experience and needless to say, it became a sell-out. BB: Sid, did it ever get any better in your entire career that that night at Shea Stadium? Sid: Let me answer it this way… The year was 1971 when I received a phone call from John Lennon asking me for tickets to the sold-out concert featuring the reggae music of Jimmy Clift.

My children gave up their tickets and I ended up sitting next to John and his guests. During the intermission John elected to stay in his seat so we had an opportunity to talk. He looked at me and said the following…“Sid, that concert at Shea Stadium in 1965… I saw the top of the mountain on that unforgettable night.” I looked at him and replied … “I saw the top of that same mountain John” and it never got better than that.

BB: It was December 8, 1980 and the death of John

Lennon had to be devastating to you.

Sid: I was only one block away from the Dakota

where John and Yoko lived when it happened. I

was at a restaurant called Fine & Shapiro’s for

dinner and I stopped into SPQR on Mulberry Street

to see my friends and their new upstairs club. My

friend’s wife burst in with the horrible news. I

actually agreed to appear on Good Morning

America the following day and I have no

recollection of what David Hartman and I talked

about for some ten minutes on the air. I was still

too numb to think about anything.

BB: And the death of George Harrison… Sid: He was much too young, and it’s so sad. George was the quiet one. He was very reserved, very reclusive and very spiritual. He was a gentle man and a gentleman. Obviously, I miss them both. Sid Bernstein recently passed away at age 95.

Prime Arts…

The BARNES FOUNDATION

The Barnes holds one of the finest collections

of Post-Impressionist and early Modern

paintings, with extensive works by Pierre-

Auguste Renoir, Paul Cézanne, Henri Matisse,

Pablo Picasso, Henri Rousseau, Amedio

Modigliani, Chaim Soutine and Giorgio de

Chirico, as well as American masters Charles

Demuth, William Glackens, Horace Pippin and

Maurice Prendergast.

There is so much more, and every visit is a

new and inspiring experience.

2025 Benjamin Franklin Parkway

barnesfoundation.org

Prime Travel…Miami Beach,

The Eden Roc Renaissance

Devoted visitors of the classic Eden Roc see this beautiful hotel as a timeless treasure that became famous for hosting Hollywood greats since 1956.

You might remember that incredible private party

honoring Elizabeth Taylor and Mike Todd for the

premiere of the film “Around the World in 80

Days”.

If indeed you were there, how can you forget so

many of the notable guests that included

Katherine Hepburn, Jimmy Durante, Groucho

Marx, Joe DiMaggio, Jackie Gleason, Esther

Williams, Liberace, Lauren Bacall, Humphrey

Bogart, and of course Ernest Hemingway (just to

name a few).

While the Eden Roc still maintains that aura of

Hollywood and the “Rat Pack” in Miami Beach, it

has been totally renovated to accommodate more

modern expectations. The modern version

includes the new ELLE Spa with Eighteen luxurious

treatment centers and a state of-the-art fitness

center. The good news is that the Hotel still sits on

the beautiful beach and the views are stunning.

Destination Hotel & Resorts – Miami Beach, Fl.

4525 Collins Avenue – 1-855-4-Eden Roc

They say a picture is worth a

a thousand words.

Happy Holidays!

www.primephiladelphia.com

Thank You for Your Support!Have a Happy & Healthy

Holiday Season & New Year!We Love You!

Your Artistic Professionals & Staff at Bernard’s Salon & Spa, B2 Salons

and Phoenix Salon & Spa

PH ENIXSalon & Spa