a economia das redes sociais e mídias sociais 2012
DESCRIPTION
Palestra do Rafael Kiso, Diretor de Novos Negócios da Focusnetworks e Consultor de Planejamento Estratégico Digital da MídiaNext, sobre como as Redes Sociais estão mudando a economia e se transformando numa superpotência mundial. Estatísticas atualizadas sobre as mídias sociais em 2012.TRANSCRIPT
![Page 1: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/1.jpg)
![Page 2: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/2.jpg)
![Page 4: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/4.jpg)
![Page 5: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/5.jpg)
![Page 6: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/6.jpg)
![Page 7: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/7.jpg)
De volta a 2012, vamos aos fatos e dados...
![Page 8: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/8.jpg)
![Page 9: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/9.jpg)
![Page 10: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/10.jpg)
![Page 11: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/11.jpg)
![Page 12: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/12.jpg)
![Page 13: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/13.jpg)
20MM+ users
150MM+ users 51MM+ users
80MM+ users
250MM+ users
306MM+ monthly active users
115MM+ subscribers 48MM+ blogs
11.7MM+ users
901 MM+ monthly active users
500MM+ users
800MM+ monthly users visit site
3MM+ users
![Page 14: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/14.jpg)
![Page 15: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/15.jpg)
![Page 16: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/16.jpg)
![Page 17: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/17.jpg)
![Page 18: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/18.jpg)
![Page 19: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/19.jpg)
![Page 21: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/21.jpg)
![Page 22: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/22.jpg)
![Page 23: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/23.jpg)
![Page 24: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/24.jpg)
![Page 26: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/26.jpg)
![Page 27: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/27.jpg)
![Page 28: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/28.jpg)
![Page 29: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/29.jpg)
![Page 31: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/31.jpg)
![Page 32: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/32.jpg)
![Page 34: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/34.jpg)
Source: eMarketer; Brandon Hall Group and Covario, “How Does Integration of Social Media Marketing (SMM) Enhance…” May 19,2011 Source: Edison Research and Arbitron, “The Social Habit II: The Edison Research/Arbitron Internet and Multimedia Study 2011,” May 28, 2911
![Page 35: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/35.jpg)
Source: ROI Research Inc., “S-Net: The Impact of Social Media” sponsored by Perfomics, June 7, 2011; eMarketer
![Page 36: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/36.jpg)
• $9.56: (money saved in triggering a fan into a purchase or
other action assuming a constant acquisition cost of $1-per-
click, compared to the cost for a non-fan; calculated by
SocialCode).
• 2 cents: (offer for 500 new fans for $10.51; eBay).
• 57 cents: (offer for 1000 new fans for $57 by this fan-
creating agency).
• $1.07: (the cost of advertising on Facebook that
encourages a user to become a “fan”; Webtrends).
• $3.60: (as a media buy to reach 1 million fans; Vitrue).
• $71.84: (extra amount fans spend vs. non-fans; Syncapse)
• $136.38: (average annualized value of total fan
purchases; Syncapse).
• 20 extra visits to your web site: (vs. one visit from a non-
fan; Hitwise).
Source: How Much is a FAcebook Fan Worth? $10. Or Possibly 2 cents. Business Insider Source: Why Brands Still Need Facebook “Fans”, AdAge Digital
![Page 37: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/37.jpg)
Source: PowerReviews and the e-tailing group, “2011 Social Shopping Study, Brief N: Consumer Research Dynamics, Facebook and Communities Source: Millward Brown & Dynamic Logic, “The Value of a Fan” prepared for the World Federation of Advertisers (WFA), March 22, 2011
![Page 38: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/38.jpg)
![Page 39: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/39.jpg)
The Realtime Report http://bit.ly/yAicJA UOL Tecnologia - http://bit.ly/PqWiwr
![Page 40: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/40.jpg)
Suécia Israel Grécia Chile
Coréia do Norte Austrália
![Page 41: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/41.jpg)
![Page 42: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/42.jpg)
![Page 43: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/43.jpg)
![Page 44: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/44.jpg)
![Page 45: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/45.jpg)
![Page 46: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/46.jpg)
![Page 47: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/47.jpg)
Google+ e o efeito nos negócios
![Page 48: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/48.jpg)
![Page 49: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/49.jpg)
![Page 52: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/52.jpg)
![Page 54: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/54.jpg)
![Page 55: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/55.jpg)
![Page 56: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/56.jpg)
![Page 57: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/57.jpg)
![Page 58: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/58.jpg)
![Page 59: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/59.jpg)
![Page 60: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/60.jpg)
![Page 61: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/61.jpg)
![Page 62: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/62.jpg)
Source: eMarketer 2011
![Page 64: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/64.jpg)
![Page 65: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/65.jpg)
![Page 66: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/66.jpg)
![Page 67: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/67.jpg)
comScore: Facebook display ads dominate online ad spending in Brazil | News | Rapid TV News http://bit.ly/zdqnbw
Em Dezembro de 2011, 62,9 bilhões de impressões de anúncios foram entregues no Brasil, alcançando 50,8 milhões de usuários. O destaque foi que o Facebook apareceu no estudo da comScore Ad Metrix como o principal veículo no mês, somando 17,4% de todas as impressões dos anúncios, enquanto a Netshoes liderou como principal anunciante com 2,5 bilhões de impressões.
![Page 68: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/68.jpg)
![Page 69: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/69.jpg)
![Page 70: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/70.jpg)
![Page 71: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/71.jpg)
![Page 72: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/72.jpg)
![Page 73: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/73.jpg)
![Page 74: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/74.jpg)
![Page 75: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/75.jpg)
Source: eMarketer 2011
![Page 76: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/76.jpg)
Smartphone Usage Statistics 2012 [Infographic] | AnsonAlex.com http://bit.ly/FPga5Q
![Page 77: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/77.jpg)
•
•
–
–
–
•
–
Source: Nielsen October 2011, Pew Internet and American Life Project, Kaiser Family Foundation 2005 Survey, Harvard Business Review 2007 Source: Room 214 and Crimson Hexagon, “Digital Shifts: How New Media is Changing TV,” March 2 2011
![Page 78: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/78.jpg)
SocialTimes http://bit.ly/FPi32m
![Page 79: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/79.jpg)
nielsen-tablet-smartphone-tv-oct-2011.JPG http://bit.ly/x61CUa
![Page 80: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/80.jpg)
![Page 81: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/81.jpg)
![Page 82: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/82.jpg)
Mas o uso desses dispositivos ainda é baixo... Será?
![Page 83: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/83.jpg)
![Page 84: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/84.jpg)
![Page 85: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/85.jpg)
![Page 87: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/87.jpg)
CNET News http://cnet.co/zZLKMQ
![Page 88: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/88.jpg)
Source: BIA/Kelsey as cited in press release, March 3, 2011 | Source: Eversave, “Holiday Online Shopping and Daily Deals Websites,” provided to eMarketer ,Nov 11, 2010 Source: JiWire, “Mobile Audience Insights Report: Q1 2011,” May 24, 2011 | Source: eMarketer, May 2011
![Page 89: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/89.jpg)
![Page 91: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/91.jpg)
![Page 92: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/92.jpg)
![Page 94: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/94.jpg)
Source: Association of National Advertisers (ANA) as cited in press release, Oct 10, 2011 Source: DIGIDAY and YuMe, “State of the Industry on Digital Video,” April 12, 2011 Source: Nielsen “Tops of 2011: Digital”
![Page 95: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/95.jpg)
![Page 96: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/96.jpg)
![Page 97: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/97.jpg)
![Page 99: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/99.jpg)
![Page 100: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/100.jpg)
![Page 101: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/101.jpg)
![Page 102: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/102.jpg)
![Page 103: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/103.jpg)
![Page 104: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/104.jpg)
Source: The OPEN Brand: Digital Trends for 2011 by Resource Interactive
![Page 105: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/105.jpg)
Source: The OPEN Brand: Digital Trends for 2011 by Resource Interactive
![Page 106: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/106.jpg)
Portanto...
![Page 107: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/107.jpg)
Source: LeWeb, CNET Dec 8 2011
![Page 108: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/108.jpg)
Source: eMarketer Feb 2011, U.S. Social Networking Usage: 2011 Demographic and Behavioral Trends
![Page 109: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/109.jpg)
Nós estamos testemunhando o nascimento de uma era verdadeiramente conectada, onde redes sociais fazem parte das nossas vidas através dos diversos dispositivos online.
![Page 110: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/110.jpg)
![Page 111: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/111.jpg)
![Page 112: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/112.jpg)
Átomo Social
Social Prism & Network
Effect Knowledge Management
Co-creation
Experience
Crowdsourcing
Social Media
Visão e Estratégia
Financeiro
Clientes
Processos Internos
Aprendizado &
Crescimento
http://bit.ly/9azRcN
O Social Business é um conceito que se resume em como uma empresa pode ser sustentável nos próximos anos em quatro perspectivas corporativas baseada no Balanced Scorecard: Financeiro, Clientes, Processos Internos, Aprendizado & Crescimento, através do Átomo Social Digital.
![Page 113: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/113.jpg)
![Page 114: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/114.jpg)
Source: Forrester Research, “Owned Media”
![Page 115: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/115.jpg)
Source: Booz & Company/Buddy Media Campaigns to Capabilities Social Media & Marketing 2011 Survey results
![Page 116: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/116.jpg)
DreamGrow Social Media http://bit.ly/ycHjOQ
![Page 117: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/117.jpg)
Source: Econsultancy, “Social Media and Online PR Report 2010” sponsored by bigmouthmedia; Note: n=347; eMarketer Source: MarketingSherpa, “2011 Social Marketing Benchmark Report, Nov 15, 2011; eMarketer
![Page 118: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/118.jpg)
Source: Chief Marketer, “2011 Social Marketing Survery,” Oct 1, 2011 Source: Altimeter, Survey of Social Media Program Managers (Q1-Q2 2011), 140 respondents, all over 1000 employees
![Page 119: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/119.jpg)
Source: Booz & Company and Buddy Media, “Campaigns to Capabilities: Social Media & Marketing,” Oct 4, 2011
![Page 120: A Economia das Redes Sociais e Mídias Sociais 2012](https://reader031.vdocuments.mx/reader031/viewer/2022012316/554f0c59b4c90577698b54f2/html5/thumbnails/120.jpg)